Maximizing Sales Page Conversions with Facebook Ads

Maximizing Sales Page Conversions with Facebook Ads

Maximizing Sales Page Conversions with Facebook Ads

Discover expert strategies for maximizing conversions on your sales pages using Facebook ads. Learn proven tactics to drive targeted traffic, engage your audience effectively, and boost sales for your course or membership. Unlock the potential of Facebook advertising to optimize your sales page conversions and achieve greater ROI for your business.
Maximizing Sales Page Conversions with Facebook Ads

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Facebook Ad Strategies for Increased Sales and Conversions

Buying high-quality traffic is not the challenge.

The challenge is crafting an offer that converts at a profit.

This week we are looking at a campaign from Susie Moore.

Susie is currently in the middle of a webinar launch.

When I went looking for her ads, I got a surprise.

Susie’s entire ad library focused on her evergreen launch.

Most ads have been live since Nov 2022. (AKA these ads are killing it!)

But that wasn’t the surprise. Check out the Now Launching section for the surprise.

So enough chit-chat. Let’s get down to the ad copy.


I had to pick this ad as it features my good friend Andrew Woodward. What up Woody!

Social proof is one of the strongest psychological conversion tools we can use. 

Social proof takes many forms.

In this ad (as in 90% of her other ads) Susie uses the before and after frame.

It provides social proof that Susie’s methods work. 

And more importantly, paints a picture of what someone’s life looks like after her program.

First the ad connects with the frustration and the pain.

“Andrew was about to give up on his financial coaching business” 

(never let the truth get in the way of good ad copy!)

Then he took my program, and now this is how his life has changed.

The real trick with transformation is to make it as specific as possible.

Susie does a great job of connecting media exposure to the ultimate goal….

…increased conversion rates and sales….

Facebook Ads Swipe Files:


High-Converting Evergreen Webinar Strategy

Let’s leave the “Live Launch” to one side for a moment.

The first thing I noticed about the ads was how long most of them had been running for.

A couple were published in July 2023 but the majority of ads had been running since Nov 2022.

This is a sign that the ads are killing it.

But my surprise came when I clicked the link in the ad to access the webinar replay.

I was expecting to land on an opt-in or webinar registration page.

But I landed on a sales page with the webinar replay video at the top.

This is a 1h 33m webinar.

Susie has her ads split into top-of-funnel and bottom-of-funnel.

The top-of-funnel ads drive people to the sales page. 

The ads running from November 22 retarget people who have visited the sales page.


This isn’t for the faint hearted.

Driving cold traffic from Facebook to a $497 offer is HARD.

Don’t even attempt this if the conversion rate for your offer isn’t off the charts.

My guess is the webinar completion rate is low. It’s just the lure people to the page.

You need to have a knock-out offer and killer copy to pull this off.

Swipe Files: