4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

Launch Newsletter Issue #00072

Launch Newsletter Issue #00072

Hey, hey, hey, this is L.A.U.N.C.H, we read between the online business growth lines for you so you don’t have to make that ugly squinting face.

Here's what we have for you today

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If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

L – Leads

A curiosity invoking quiz opt-in page

quiz opt-in page

As a L.A.U.N.C.H. subscriber you know we love a good Quiz.

 

Well, Amy Porterfield has just launched a new Quiz so we had to dive in.

 

Interesting approach here from Amy. 

 

The primary promise of the Quiz is to discover if you are one of the 3 types of people who could replace their income with a Digital Course.

 

Then as the main above-the-fold image, she blurs out the three types.

 

This is sure to build curiosity. Which will drive people to sign up for the quiz.

 

It is also potentially a big waste of really valuable above-the-fold real estate.

 

I’m going to go out on a limb and say this page will convert really well for Amy but I would urge caution with this approach.

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Directly below the hero section, Amy reverts to more standard practice.

In fact, if I were to see this section above the fold, I wouldn’t have asked any questions.

Amy really cuts to the core of her audience’s desire with the headline.

Could ONE Digital Course Realistically Replace Your Client Work? Your 9-5 Salary?

We’re a big fan of alliteration. However, in this headline, I would remove “Realistically”.

Could ONE Digital Course Replace Your Client Work? Your 9-5 Salary? 

This version Is shorter, snappier, and easier to understand. 

A word like realistically may spark skepticism in the reader. Skepticism leads to distrust.

Opt-in Page Swipe Files

A – A.I. Growth Prompts

All the latest sca from OpenAI (you couldn’t make this up!)

A break from the prompts for this week.

How could we serve up yet another banging ChatGPT prompt when the future of ChatGPT hangs in the balance?

It has been a roller coaster week for Sam Altman, the former and current CEO of OpenAI.

On Friday, 17 November, OpenAI’s board of directors fired Sam, saying he wasn’t candid in his communications with the board.

I don’t think this would have come as a surprise to Sam. 

The funny thing is he seemed to be in control of the situation from the start.

Yes, the board “heaved,” or more specifically, certain members of the board heaved.

But the moves pulled by Sam subsequently have been nothing short of genius.

We have to remember however, Sam is a boy genius. 

At the age of just 29, Sam held the most coveted position in Silicon Valley as President of Y Combinator.

He left Y Combinator in 2019 to cofound OpenAI, a generation-defining company.

Let’s just say there are no flies on Sam!

On Friday, the board announced Sam was fired.

On Sunday, Sam announced he had joined Microsoft.

On Monday, Microsoft publicly offered jobs to all OpenAI employees.

Remember, Microsoft has invested more than $13 Billion in OpenAI.

Sam’s departure, sparked mutiny among the OpenAI team.

On Tuesday, 770 OpenAI employees signed a petition calling for the board’s resignation.

On Wednesday, Sam returns as the CEO with a new board of directors.

Much of the conflict between the old board and Sam was due to the “Non-Profit” nature of OpenAI and the cap on earnings for investors. (Of which many of the board members were!)

Sam is in favor of keeping OpenAI as a non-profit.

With so much upside potential, it strikes me that the old board was not as enthusiastic. Despite them all being multi-deca-millionaires and above.

Just goes to show you that no matter how much money you have, greed can kick in.

What a wild ride!

U – Uplevel Ads 

Psst..want the secret to a killer opening hook?

Opening hook

Opening hook swipe right there!

 

I’ll let you in on a little secret, X to X.

 

  • I’ll let you in on a little secret, quilter to quilter.
  • I’ll let you in on a little secret, herbalist to herbalist.
  • I’ll let you in on a little secret, yogi to yogi

 

People love to feel they are on the inside. That they know something others don’t.

 

People want to feel like they are in the popular gang.

 

You can definitely leverage it in your ads.

 

This ad is more than likely a retargeting ad for Amy’s second signature program – 

List Builders Society.

 

I say retargeting because running FB ads to a cold audience for a $497 product is a tough ask. 

 

Even for Amy Porterfield.

 

Facebook Ads Swipe Files

 

N – Now Launching

A super sales page conversion boosting web app

sales page conversion

Amy has a defined offer page layout, and I am a big fan.

 

Easy on-page navigation at the top. 

 

Very prominent Enrol Now button in the header.  

 

Image to the left. Headline, Subhead, and hero body to the right.

 

But what I really love and you should check out today is a widget in the middle of the offer page:

 

 

Look for the section: Calculate How Long It Will Take To See Your Subscribers Tick Up

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Depending on how many hours you can dedicate a week you can move the slider.

 

As you do the “You’ll be finished in” time changes.

 

As well as being a really cool web app. This is a very powerful psychological mechanism.

 

It puts the power and results of the program in the hands of the user.

 

The question is no longer will I get a result from this program.

 

The result is guaranteed. The only variable is the amount of time I put into it.

 

It also tells me that I can take the program in my own time. 

 

This is especially important as we approach Christmas.

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I also love how Amy has worded her payment plan:

  • Buy Now + Pay Monthly
  • Buy Now + Get An Extra Bonus

This is likely to save her lots of time and energy dealing with refund requests or payment plan stoppage requests.

Sales Page Swipe Files

C – Conversion Optimization

3 simple steps to scale your business

Wish you could clone your best customers…

…so you can scale your online course or membership business?

Well here are 3 simple steps to do just that with Facebook Ads. 

Scaling your ad campaigns shouldn’t feel like pulling teeth. With Lookalike Audiences, you tap into Facebook’s AI to find users who look most like your current customers. Here’s how  to get started with Lookalike Audiences!

Step 1 – Define your “source audience.” Export your customers list. The more detail you have the better. Include purchase value amount as well as their contact details. This helps Facebook identify and prioritize them based on their spend.

Step 2 – Create your Lookalike Audience. Upload your customer list as a custom audience. Once uploaded select your custom audience and create a lookalike audience. A lookalike is a certain percentage of a selected population that looks most like your customer list.

Step 3 – Launch your Campaign. Your Lookalike audience is based on customers but it is a cold audience. They may not know you, your solution or even the problem you solve. Bring them on a journey and give them everything they need to commit to taking action.

In general Lookalike audiences may not be as powerful as they once were. Having said that in our client accounts we are still getting high ROAS from value based Lookalike audiences. This is one of our go to audiences that we test in every campaign we launch.

 

H – Hot Take

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Who fired who? I have a sneaky suspicion Sam ousted a Bord he wasn’t happy with!

 

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

Launch Newsletter Issue #00068

Welcome to LAUNCH; we’re the DoorDash of online business growth. We bring the best conversion and launch strategies directly to your doorstep.

 

Here’s what we’ve got for you today:

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If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

L – Leads

paid launch strategy

Who said you have to give stuff away for free to get leads?

 

Well, almost everyone, but that doesn’t mean you must follow it mindlessly.

 

And, here’s a “non-big name marketer” doing just that. 

 

Patty Palmer gives us a great example of how to get paid to launch your membership.

 

She charged a token fee of $37 for her 3 Day Virtual Workshop.

 

Does this mean that far fewer people register for your pre-launch workshop?

 

Absolutely….

 

Does this mean that far fewer people will sign up for your launch?

 

No, not at all….

 

The reduction in the quantity of people in your launch will be offset by the quality of the people.

 

Adding friction to registration means attendees will be:

  • better qualified
  • invested in learning and taking action
  • more interactive
  • more likely to get results
  • more likely to sign up for your membership/program

 

That all sounds great, BUT there is a word of caution.

 

It places a premium on your copy and offer for the pre-launch workshop.

 

Now, instead of making one offer, you’re making two. 

 

That means two sales pages. That means two email sales campaigns.

 

If you screw the pooch with your pre-launch offer, you’re in big trouble for your launch.

 

Now, to be fair, if you do a shitty job on the offer for your free workshop, you’re also in trouble.

 

But because it’s free, you have a little leeway.

 

With a paid pre-launch offer, you better sharpen your pencil and get down to serious copywriting.

 

Check out the offer structure for the paid pre-launch workshop in the swipe file. 

 

Patty does a great job of positioning her argument as to why people should attend.

 

Whether you are running a paid pre-launch or not, this is how you should think of your launch. 

 

Offer Page Swipe File:


 

A – A.I. Growth Prompts

Prompt Part 1:

 

I want you to act as an expert direct-response copywriter.

 

I am going to ask you to draft a series of high-converting opt-in page headlines.

 

The opt-in page is requesting people to sign up for this lead magnet:

{Upload lead magnet}.

 

Please don’t take any action yet. Simply review the lead magnet and get ready for further prompts.

 

Prompt Part 2:

 

The target audience for this lead magnet is:

{Describe your target audience here}

 

The primary promise of lead magnet is: 

 

{What is the main benefit or outcome that your lead magnet provides?}

 

Here are your instructions:

 

Research the key pain points and desired transformation of the target audience.

 

Generate at least 25 opt-in page headlines in a variety of formats, using the following formulas:

 

Problem-Agitate-Solve (PAS): Identify a problem or challenge that the target audience is facing, agitate it to make them feel the pain more acutely, and then offer your lead magnet as the solution.

 

Before-After-Bridge (BAB): Describe the target audience’s current situation (before), paint a picture of their desired future state (after), and then introduce your lead magnet as the bridge that will help them get from one to the other.

 

Intrigue-Curiosity-Gap (ICG): Start with a statement that piques the target audience’s curiosity, then introduce a gap in their knowledge or understanding, and finally offer your lead magnet as the way to fill that gap.

 

Testimonial-Guarantee-Call to Action (TGC): Share a testimonial from a satisfied customer, offer a guarantee to reduce risk, and then include a strong call to action.

 

Scarcity-Urgency-Limited Time Offer (SUL): Create a sense of urgency by emphasizing the limited availability of your lead magnet or the time-sensitive nature of the offer.

 

Tips:

Make sure your headlines are relevant to your target audience and the lead magnet you are offering.

Speak directly to the audience, highlighting their fears, challenges, frustrations, dreams, desires and ambitions.

Use strong, persuasive language that will grab attention and generate curiosity.

Be specific about the benefits and outcomes that your lead magnet provides.

Use a variety of headline formats to keep your audience engaged.

 

U – Uplevel Ads 

paid launch strategy

Simple hooks can work a treat.

 

The number one job of your hook is to get a response. 

 

People are conditioned to respond to questions. 

 

Here’s an opening hook everyone can use – “Ever caught yourself thinking this?”

 

The next line is crucial because it has to produce a big YES from your audience.

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Another simple hook but highly effective hook is: 

 

“Curious about {primary desire}? But don’t know where to begin?

 

I like the next line Patty used. “Let’s take away the uncertainty and swap it for a plan.”

 

People are looking to you to take away confusion and overwhelm. To show them the shortcut.

 

People want to feel secure, and they are on the shortest path to success.

 

These two examples are far less complex than many of the open hooks we have studied.

 

But I am confident that these ads did great for Patty.

 

Oh and check out the swipe files to see how Patty structured the transformation people will achieve once they have registered for her paid launch. Top marks!

 

 Facebook Ads Swipe Files

 

 

N – Now Launching

Membership Offer Page

This is a Waitlist version of the offer page

 

What captured my attention on this offer page was the Success Path description.

 

Being a disciple of Stu McLaren, Patty was always going to have a strong success path.

 

But how she worked it into her offer page is sheer genius.

 

First we have the introduction:

Membership Offer Page

Memberships are a tough sell. You’re often asking people to sign up for an: 

  • undefined length of time
  • undefined amount of money
  • undefined outcome
  • undefined timeline to outcome

 

A success path brings specificity to what can otherwise be a very abstract offer.

 

Dream It – Plan It – Teach It – Grow It

 

Simple, but as a prospective member, I instantly know the path I will follow.

 

But then there is the real knockout punch:

 

Want to see the wins you’ll celebrate at each stage?

 

Many people struggle with making concrete promises for their membership.

 

Patty nails it in a very simple and easy to understand way:

Membership Offer Page
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Do yourself a huge favor, download and study this offer page.

 

There is solid gold here in creating a clear, concise, and compelling offer for a membership.

 

Membership Offer Page Swipe Files:


 

C – Conversion Optimization

Not getting the leads and sales you want from your Facebook ads? 

 

Tired of seeing your competitors crush it while you’re stuck in the mud? 

 

Here are 5 steps to profitably grow your online course and membership business 

 

Facebook Ads are still the #1 way to scale your online business. While we love TikTok, YouTube, and Google Ads, Facebook is still your best bet. Yes, it’s much more difficult than it was 5 years ago, but with the right approach, you can win big.

 

Step 1: Start with a clear goal. How many leads do you want to attract, how many sales do you want to make? Remember, we can’t directly control the results. Include input and output goals in your plan. Set goals for the actions you will take as well as the results.

 

Step 2: Define the problem you solve. Knowledge of your audience is key. If you are not solving a #1 top-of-mind, major pain point for your audience, they will ignore you. When you can guarantee to solve 1 massive problem for your audience, that’s when campaigns take off. 

 

Step 3: Write ad copy that speaks to the pain. When we demonstrate we understand the problem our audience face, they will also believe we know the solution. Identify the problem and then paint a vivid picture of what their life will look like once solved.

 

Step 4: Use eye-catching visuals to capture attention. People are bombarded with thousands of ads a day. What can you do to stand out? The goal of your visual is to stop your perfect-fit client scrolling. It buys you a split second in which they read your headline.

 

Step 5: Test, test, test! Create multiple versions of your Facebook ads and test them against each other to see which ones perform best. At the end of each test, create multiple  variations of the winning ad and repeat the process.



H – Hot Take

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What can Mario teach us about sales?

 

EVERYTHING!

 

 

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

Launch Newsletter Issue #00065

Welcome to L.A.U.N.C.H., we serve online business growth insights juicier than a summer watermelon. (without all the stupid seeds).

 

Here’s what we’ve got for you today:

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If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

L – Leads

Did someone say romance?

 

Hey….”love” needs funnels too.

 

Let’s dive into a Funnel by “Get The Guy” Matthew Hussey.

 

The funnel kicks off with a free training – Dating WIth Results.

 

This super clean registration page is a masterclass in copy.

webinar opt-in page

The promise is right there in the title “Dating With Results” 

 

But it’s the pre-header and body copy I love.

 

“Transform Your Love Life and Start Turing Chemistry Into Commitment”

 

“Turn Chemistry Into Commitment” is a beautiful line. 

 

Take every opportunity you can to introduce alliteration or rhyming into your copy.

 

Matthew uses bold to draw attention to keywords in the copy. 

 

Remember, people scan, not read your opt-in page. 

 

Help them pick out the most important words on your page with bold.

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Take some time to study the 6 bullet points outlining the content of the free training.

 

Each one is strong enough to stand alone as an opt-in page headline

 

And that’s how you should think when drafting your copy.

 

Matthew builds curiosity and excitement. 

 

He introduces frameworks, stages and 4-word scripts. He talks to pain points and desires.

 

Finally, he wraps up with avatar callouts to position his audience.

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This is one hell of an opt-in page.

 

And best of all…. simple to recreate for your topic…

 

Opt-in Page Swipe File:

SWIPE FILE – 0065 – Matthew Hussey – Webinar Registration Page 

A – A.I. Growth Prompts

Prompt Objective:

 

To generate lead magnet ideas your audience will go wild over. 

 

Prompt Outline:

 

Part 1

 

I want you to act as an expert direct-response copywriter.

 

Your job today is to help me develop ideas for a lead magnet that the second my audience sees, it will instantly be something they know they must have.

 

We will send paid and organic traffic to opt-in for the lead magnet.

 

Your goal is to create a high-converting lead magnet that triggers the maximum number of opt-ins.

 

A high-converting lead magnet has the following characteristics:

  • Solves the number one pain point my audience faces
  • Deals with one specific topic only
  • Provides practical, actionable steps for people to solve their problem
  • Promises a framework, process, cheat sheet or step-plan people can follow
  • Guarantees a highly desirable outcome in the shortest time frame possible, with the least amount of work required
  • Makes achieving the outcome feel easy
  • Can be consumed and implemented within 15 minutes of downloading

 

I help {description of how you help your clients}

 

My audience are {audience description}

Their ultimate goal is {audience goal}

After they opt-in {describe the next steps in your funnel and offers that will be made}

 

Before suggesting ideas for lead magnets please tell me the biggest pain points that keep my audience awake at night and the challenges that they face. 

 

Part 2

Thank you.

 

Based on your research, please suggest some high-converting lead magnet titles that solve our avatar’s biggest pain point, which they will instantly desire.

 

In addition, ensure that the titles you suggest position and prepare them so they are ready to take the next step in the funnel.

 

Draft your titles in the style and manner of Todd Brown, Eugene Schwartz and David Ovigly.

 

Please include a combination of current pain points and future desired transformation.

 

Please suggest 5 titles under each of the following headings

3/5/7 steps to….

3/5/7 biggest {pitfalls} and how to avoid them

How to achieve {desired outcome} without {primary pain}

Frameworks

Step plans

Processes

Cheat sheets

Checklists

Templates

Swipe files

Webinars, Workshops and Free Trainings

 

A.I. Growth Prompt Swipe File:

SWIPE FILE – 0065 – ChatGPT Prompt of the Week – Lead Magnet Idea Generation

U – Uplevel Ads

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Short and sweet today.

 

And I’m not going to ruin it by over-explaining this…..

 

ARE YOU AFRAID YOU’LL STAY SINGLE FOR THE REST OF YOUR LIFE?

 

Facebook Ad Swipe File:

SWIPE FILE – 0065 – Matthew Hussey – FB ad to Free Workshop

N – Now Launching

Membership Offer Page

Matthew’s excellent copy follows through to his sales page.

 

DISCOVER THE 3-STEP FORMULA FOR CREATING THE COMMITTED RELATIONSHIP YOU DESERVE.

 

Simple and to the point. 

 

Promises his avatar the number 1 thing they want – a committed relationship.

 

Makes it sound simple – “What, there are only three steps?”

 

Provides a guarantee via a “formula”.

 

Highlights that people will get 3 free bonuses worth $447 when they sign up.

 

This is a great price anchor for a membership costing $69.95 per month or an annual sub costing $41 per month.

 

Offer Page Swipe File:

SWIPE FILE – 0065 – Matthew Hussey – Membership offer page

C – Conversion Optimization

Does your Facebook ad performance crash when you increase the budget?

 

There’s nothing worse than seeing a high-performing ad die.

 

Here are 5 rules to scale your ads while improving your ROI. 

 

Scaling is one of the biggest challenges online course, and membership site owners face with Facebook ads. You finally have an ad that’s performing, you up the budget, and when you check back, the performance has plummeted. Here’s what to do instead.

 

Rule 1 – Never mess with a performing ad or ad set

Incremental budget increases are fine but big jumps could kill your performance. Instead, duplicate the ad set with an increased budget. No matter what happens, at least you’ve protected the winning ad.

 

Rule 2 – Test with ABO, Scale with CBO

When testing audiences and creative, use ABO or Ad Set Budget Optimization. When you want to scale, move the winning creative and audiences into a CBO or Advantage Campaign Budget.

 

Rule 3 – Your ads will fatigue quicker

Your ad creative and copy will fatigue quicker when scaling. Stay ahead of the game by constantly testing and refreshing your ad visuals and copy to keep your audience engaged and your campaigns profitable.

 

Rule 4 – Use horizontal and vertical scaling

Use a mix of the two scaling strategies. Horizontal scaling means selecting new audiences for your ads, creating more opportunities to spend your budget. Vertical scaling involves increasing your ad spend while keeping the same target audience. 

 

Rule 5 – Your offer is key

Your offer may convert in a corner of your market. That doesn’t mean it’s going to appeal at scale. The biggest scaling challenges I’ve helped my clients overcome have involved optimizing the offer. This is the 20% that will get you 80% of your results.

 

Follow these 5 Rules for Scaling Facebook Ad Campaign and you’ll be well on your way to a profitable and rewarding online business.  Don’t forget to test, test, test! Try out different ad formats, copy, and visuals to see what resonates best with your audience. 



H – Hot Take

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P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

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Launch Newsletter Issue #00060

This is L.A.U.N.C.H., the online business growth newsletter that’s as irresistible as a ‘Free Plus Shipping’ deal.

 

Here’s what we have for you today:

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If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

L – Latest News

Bummer, Threads is down for the count!

Mark Zuckerberg’s new social media platform, Threads, has lost over half of its users in just days! Read on to find out why this Twitter rival is struggling to retain its audience, and what hilarious excuses Zuckerberg gave for the plummet.

>>> Read more

OpenAI is playing the trademark game like a pro!

Unravel the mystery behind OpenAI’s filing for ‘GPT-5’ – Is it the future of AI or just a sneaky way to protect their cool name?

>>> Read more

Meta ad revenues skyrocket 12% leaving Microsoft and Alphabet in the dust!

With Meta’s double-digit growth, layoffs, and shuffling the deck, they’re proving that less staff and more engagement mean more money! Time to dig into the earnings reports and see how these tech giants are stacking up!

>>> Read more

A – A.I. For Growth

Latest A.I. Tools

Tired of snoozefest news apps that treat you like a passive reader?

Take charge of your news with witty AI summaries, bid farewell to clickbait, and now, enjoy news delivered with the smooth stylings of Snoop Dogg and the zen vibes of Gwyneth Paltrow! It’s like getting your news with a side of swag and a dash of enlightenment, all in one hilarious package.

>>> Read more

Unleash your inner Sherlock Holmes with AI-powered marketing automation on steroids.

Hyper-precision targeting and four layers of bounce detection mean you’ll reach the perfect prospects, not the rejects. Now, go crush it with charm and revenue!

>>> Read more

The kick-ass AI video creation platform that transforms your words into epic videos

Unleash your creative genius and turn your words into blockbuster videos with AI magic, making James Cameron jealous of your language versatility in 120 freaking languages!.

>> Read more

 

U – Uplevel Ads

One of the biggest names in the game is winding up for a big launch.

 

From the 17th to 31 August, Jeff Walker will deliver his hotly anticipated PLF Launch.

 

More on that below, but a key topic Jeff will address during his launch is A.I.

 

And, more specifically, how to leverage A.I. for bigger, easier, and more profitable launches.

 

So from the end of July, Jeff has been running lead generation ads for his A.I. Launch Playbook.

 

This is a genius move. Driving registration for a launch too far in advance is pointless.

 

However, filling your list with people who are interested in a topic that you are going to focus on during your launch is a win-win.

 

Jeff gets low-cost, high-quality leads that are aligned with his launch and time to build trust.

 

The leads get immediate gratification for a top-of-mind problem and will be brought even deeper during the launch.

 

Let’s dive into the ads:

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The allure of A.I. is dominating the headspace of online entrepreneurs all over the world.

 

When there is a wave in your industry, you best ride it.

 

The opening hook of the ad works because there is so much awareness and hype around A.I.

 

“Get my BEST AI prompts, shortcuts, & strategies…

 

… to launch & scale your business here:”

 

I like getting a link to the opt-in page early in the ad. 

 

I have found that ads with medium-length copy outperform short-form ads.

 

However, there are lots of people who won’t read longer form copy.

 

Putting your link high in the ad gives you the best of both worlds. 

 

You get an early CTA but provide additional information to convince people who need that little bit more.

One of the keys to writing engaging copy is making your sentences short.

 

When I can’t make a sentence less than 1 line, I love using “…” to break the sentence into two parts.

 

This approach is overused in this ad. The continuous use makes the copy hard to read.

 

Swipe File:

N – Now Launching

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The headline is far from the strongest proposition.

 

“Get the A.I. Edge… In Just One Click”

 

I don’t know what the A.I. edge is, and while one click tells me it is easy, it’s not either my:

  1. My primary fear/pain/challenge
  2. My #1 goal/dream/ambition

 

The fact that the topic is A.I. will more than make up for this, and the rest of the copy is sweet.


The subhead is where the magic kicks in. 

 

I’d love to see a test using the first line as the headline and changing the second line to – Get your proven….

 

Jeff delivers the A.I. Launch Playbook on the thank you page.

 

This is an interesting deviation from standard practice. 

 

If I was reading between the lines, they value the consumption of the lead magnet over inbox placement.

 

This may be because they plan to retarget opt-ins with ads to register for the upcoming masterclass, but they want to make sure people have consumed the lead magnet in advance.

 

Swipe File:

C – Conversion

Frustrated with your Facebook ad conversion rates

 

Want to profitably attract leads and make sales… 

 

…so you can grow your online business?

 

Here’s your shortcut to success! 

 

FACT: Emotional triggers are the secret to successful Facebook ads.

If you’re not using emotional triggers in your Facebook ads, you’re leaving money on the table! Keep reading to find out why emotional triggers work and how you can use them.

 

Step 1: Identify your target audience’s deepest desires, fears, and pain points.

Step 2: Create a compelling offer that addresses their emotional triggers.

Step 3: Use social proof to show that your product/service is the solution they need.

 

By using these three simple steps, you’ll create ads that resonate with your audience and trigger the right emotions to drive conversions

 

Emotional trigger #1: Fear of Missing Out (FOMO) 

Use scarcity, urgency, and exclusivity to create a sense of urgency and drive conversions. 

 

Emotional trigger #2: Social Proof 

Use testimonials, case studies, and user-generated content to show that your product/service is the solution they need. 

 

Emotional trigger #3: Instant Gratification 

Offer a quick and easy solution to your target audience’s pain points. 

Use a clear call-to-action (CTA) to make it easy for them to take action. 


Now you know the 3 Game-Changing Emotional Triggers to Boost Your Conversions Instantly! Use these emotional triggers to create Facebook ads that resonate with your audience, trigger the right emotions, and drive conversions! 

 

Don’t wait! Start using these emotional triggers in your Facebook ads today, and watch your conversions skyrocket!

H – Hot Take

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Keep going….

 

 

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

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Facebook Ad Strategies for Increased Sales and Conversions

Facebook Ad Strategies for Increased Sales and Conversions

Buying high-quality traffic is not the challenge.

 

The challenge is crafting an offer that converts at a profit.

 

This week we are looking at a campaign from Susie Moore.

 

Susie is currently in the middle of a webinar launch.

 

When I went looking for her ads, I got a surprise.

 

Susie’s entire ad library focused on her evergreen launch.

 

Most ads have been live since Nov 2022. (AKA these ads are killing it!)

 

But that wasn’t the surprise. Check out the Now Launching section for the surprise.

 

So enough chit-chat. Let’s get down to the ad copy.

Facebook Ad Strategies

I had to pick this ad as it features my good friend Andrew Woodward. What up Woody!

 

Social proof is one of the strongest psychological conversion tools we can use. 

 

Social proof takes many forms.

 

In this ad (as in 90% of her other ads) Susie uses the before and after frame.

 

It provides social proof that Susie’s methods work. 

 

And more importantly, paints a picture of what someone’s life looks like after her program.

 

First the ad connects with the frustration and the pain.

 

“Andrew was about to give up on his financial coaching business” 

(never let the truth get in the way of good ad copy!)

 

Then he took my program, and now this is how his life has changed.

 

The real trick with transformation is to make it as specific as possible.

 

Susie does a great job of connecting media exposure to the ultimate goal….

 

…increased conversion rates and sales….

 

Swipe Files:

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Crafting Powerful Facebook Ad Strategies for Free Training

Crafting Powerful Facebook Ad Strategies for Free Training

Cool strategy this week from Stu McLaren. You may remember a couple of weeks agao I shared ads for his upcoming annual launch of The Membership Experience

If you are interested in experiencing a top level launch or you want to learn about growing an online membership I would strongly recommend you register for the this workshop. Sign up for Stu’s free Membership Guide here and you will join the launch.

Anyhoo, I was looking at how Stu’s ad strategy was evolving and I came across a little gem.

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3 Elements To Inspire Your Ad Campaigns:

  • Make Your Ads Valuable: Not alone does Stu do an excellent job of teasing the value of registering for the FREE training. He shares two funnels in the ad itself. But he doesn’t go into detail. He shares the snappy name, and then he demonstrates how people applied the strategy and the results they have achieved. This makes the promise of the lead magnet real, concrete and specific without making it sound sleazy or you’re making stuff up – “How to make 6 figures a month in less than a year”
  • Make Your Clients The Hero Of Your Story: Sharing your client’s success stories will instantly build your authority without sounding big-headed. This shouldn’t be something you only think of when you start to write your ad copy. Instead, you should be continuously recording and refining your client success stories. Your goal is to build a database of success stories to pull from when the need arises.
  • Keep Things Simple: 9 funnels are a lot. Your audience could flip quickly into overwhelm. But Stu does something brilliant at the end of the ad. He simplifies it. “But here is what I want you to do. Watch the video, then pick just ONE.” This flips any possible overwhelming to – “Surely 1 of the 9 funnels will definitely work for me.”

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Launch Newsletter Issue #00039

You’re viewing an email archive of The L.A.U.N.C.H. newsletter.

Join free to receive the weekly newsletter keeping course creators and membership site owners in the know-how.

L – Latest News

TikTok takes on Netflix and Amazon with new premium series feature for creators

Don’t miss out on this chance to see how TikTok is shaking up the streaming market, while also potentially creating a new revenue stream for creators and unique advertising opportunities.

>>> Read more

Get ready to take your storytelling and production value to the next level with these new AI tools for Youtube

YouTube’s new leader, Neal Mohan, has teased upcoming AI tools that will allow creators to virtually swap outfits and create fantastical film settings. This is a must-read for anyone interested in the future of YouTube and the creative possibilities of generative AI.

>>> Read more

Microsoft is shaking things up in the world of local search with the announcement of its new local search ads for Bing.

With additional updates such as code-free custom conversion setup and custom audience list creation, this is a great opportunity to enhance your online presence and drive sales. Don’t miss out!

>>> Read more

A – A.I. For Growth

Tired of manually sifting through your interviews and podcasts for the juiciest quotes?

Let Quotify AI do the heavy lifting for you and extract the best soundbites with lightning-fast speed.

>>> Read more

Transcribe audio in seconds and leave all those outdated and error-prone transcription tools in the dust

Say goodbye to endless hours of manual transcription and hello to more time for the things you actually enjoy!

>>> Read more

Say goodbye to writer’s block and hello to viral fame with ChatGPT for YouTube

The AI-powered app that generates video ideas, titles, and descriptions faster than you can say “clickbait.”

>>> Read more

 

U – Uplevel Ads 

Well, look at what popped up in my Facebook feed today! 

 

There are two launches I get excited about every year…

 

One is Jeff Walker’s Product Launch Formula, and the other is Stu McLaren’s Membership Experience.

 

Now other launches may make more money, but these two are by far and away the best to learn from when it comes to applying the principles of launching.

 

Stu’s TME Launch is not scheduled until 20 April 2023, so imagine my surprise when an ad popped up on Facebook today.

Now before I delve into the ad and landing page there is a massive learning straight off the bat.

It’s 9 March today. The launch is not until 20 April. Stu isn’t focused on signing people up for his launch this early. No, he has created a long runway to test his ad copy, creative, and opt-in page conversion rates.

There are big challenges when it comes to running ads for a launch. By the time you have figured out your winning combo of ads and creative, the launch is over. It is incredibly hard to scale quickly and hit an attractive Cost Per Lead.

For any fixed-date event, there is an optimum window of time where you can start promotion and keep early registrants engaged.

Open registration too late, and you won’t have enough time to fill the event. Open it too early, and people will forget they have registered.  

2 weeks tends to be the sweet spot. But it is hard to scale an ad campaign to tens of thousands of $’s a day in just 2 weeks.

My reading of Stu going so early with his ads is to figure out the winning ads and run a couple of rounds of optimizations on the opt-in page. 

This means when it comes time to scale the campaign, they can do so cost-effectively.

Just to give you an idea of the scale of this campaign….

In total, there are 27 variations of ads in the Facebook Ad Library, which include the url membershipworkshop.com. These ads appear in between 4 and 15 ad sets. This is a significant test.

The best part of all is you have a ring-side seat for the next month and a half.

Ok let’s dive into the ads:

Ad Version 1 – Medium Form – TME Launch

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3 Elements To Inspire Your Ad Campaigns:

  • This is such a simple ad. Simple is beautiful. Simple is effective. The ad targets one pain point and one pain point only. Cashflow and business stability. This is always a top 3 problem for an entrepreneur. Something that keeps Stu’s perfect-fit client awake at night. So here is my question for you. What is a “top 3” problem that keeps your perfect-fit client awake at night that you can help them solve? The bigger and more painful the problem you can solve, the quicker people will flock to you for a solution.
  • Hooks don’t always have to be crushing pain points or wild promises. Sometimes a simple pattern interrupt can do the trick. The simple “Hello there” is an interesting approach. Other ads published for the Membership Workshop open with “I’m Stu McLaren”… “What time is it???”…. “Patty started with a super simple idea.”. It will be interesting to see how these opening hooks fare over the duration of the campaign.  
  • The image is what drew me to review this ad. I love the screenshot approach. Almost everyone can test this option in their campaigns – My To-Do List – Complete the thing on offer. For an event / date-based launch, it also gives you an opportunity to prominently include the date. Notice how the action is transformative. Don’t just say download the lead magnet or register for the workshop. Paint the transformation someone will achieve when they take the action you prescribe. Oh, and a sneak two-for here! Notice the “all caps” FREE X 2. Free sells…

3 Elements We’d Test:

  • The URL in the body copy is formatted in bold and italics to draw attention to it, which is great. I would want to test if there was any uptake in the outbound click-through rate if this was entered as a live link. I always include at least one live link in the body of every conversion ad.
  • The headline Stu, Stu, Who The Heck is Stu? While interesting will possibly only resonate with people who know Stu. Now this version of the ad could be to warm traffic. It wasn’t one of the ads which appeared in 15 ad sets. However, I would test this ad with a headline that was focused on the avoidance of pain or attainment of pleasure. In this case, something like – Looking for more stability in your business? [FREE TRAINING] Proven Path To Membership Success
  • While the single line “hello there” is a pattern interrupt partially due to the empty space, I would test including more text directly after it. You only have 140 characters to convince people they should click on the “See more” and read the rest of your body copy. You want to make sure it packs a punch and gives them a reason to read on.

N – Now Launching

TME Launch Opt-in Page

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TME Launch Opt-in Page Pop-up

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TME Launch Opt-in VIP Upsell

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3 Elements To Inspire Your Landing Pages:

  • TME Launch Opt-in Page – Single page, everything above the fold, opt-in page here for Stu. If it’s good enough for Stu with a launch he will be hoping will bring in over $5mill, it can work for your launch. Brilliant use of scarcity and deadline – This live training only happens 1X a year. Notice FREE Workshop. Despite being a multi day training only the first date is mentioned. This keeps it simple and doesn’t drive people into overwhelm. 
  • TME Launch Opt-in Pop-up – Notice the inclusion of the phone number. Text message marketing is extremely powerful. Yes, there is a cost associated, but with Twillio’s low rates and high text message engagement rates, you will get a positive ROI.
  • TME Launch Opt-in VIP UpsellAn upsell is powerful from several perspectives. 1) it gives you an opportunity to scale your ad spend. At $47, it is somewhat realistic for Stu to break even on the costs of ads for his launch. This gives him massive confidence to scale his ad spend. 2) People who purchase a VIP package will be more like to engage with the launch. People who are more engaged will be more likely to buy. 3) The psychological principle of consistency means that people who have already paid an amount earlier in the process will be more likely to feel internally compelled to purchase when the primary offer is made for TME.

3 Elements We’d Test:

  • Paid launches are steadily rising in popularity. Those who have tested the model have seen far a far lower number of people partaking in their launch but get a far higher conversion rate during the launch and are reporting higher launch revenue. People have become used to opt-in for launches and then not taking part. It is a big scary test but one I would love to see on a launch of this scale.
  • I always test the text on the left and right sides of the page. There are two entrenched schools of thought on this. 1) your eyes always end up on the right side of the page, and this is where you should place the text. 2) your eyes scan the top of the page, hit the right side, and then travel diagonally from the top right-hand corner to the middle right in a Z pattern. Therefore your should place your headline along the top and your important text on the right side of the page. I have tested both and don’t have conclusive evidence for one approach or the other. I have seen switching sides, either way, result in a big jump in conversions, so it is always worth testing.
  • Getting a phone number is a good idea, but I would like to know how much it hurts the overall conversion rates. I would run 3 tests over a limited period of time: 1) no phone number collected 2) phone number on the secondary screen after opt-in 3) Phone number not optional. The real test is the impact on purchases for The Membership Experience. As a result, we want the opt-in sample sizes to be around the same size and be able to calculate the total spent per test.



C – Conversion Psychology 

Without cold audiences, you’ll never successfully scale your Facebook ad campaigns.

Here are the 3 cold audiences you need to master…

…and more importantly, the correct order to unlock each level for maximum results.

  1. Level 1 – Interest-based audiences. These are the most commonly used cold audiences on Facebook. Facebook uses its 72,000 data points per user to place people into common groups which you can target.
  2. Using interest-based audiences allows you to tailor your ad copy and creative for maximum results. With individual ad sets you can quickly establish the audiences that work and the ones that don’t work. 
  3. Facebook has removed thousands of interest-based audiences. Fewer audiences leads to more competition in the most popular audiences. In addition, smaller audiences are performing worse than larger audiences. 
  4. Interest-based audiences are a great way to get started with Facebook ads. Test multiple audiences in direct and parallel interests to your topic. Aim for an audience size per ad set of 7-15 million people if possible.
  5. Level 2 – Lookalike Audiences – When your ads start converting, build Lookalike audiences. Ask Facebook to find the 1% or 5% of the population who look most like the people who have converted.
  6. Based on your conversion data Facebook will build audiences of the people most likely to take the action you want. This means you can reach a wider audience, in a more cost-effective manner for even better results.
  7. The downside to Lookalike audiences is that Facebook needs a substantial sample size to identify which data points are most likely to indicate the perfect person to show your ads to.
  8. Start with interest-based audiences first, and once you have conversions flowing, introduce Lookalike audiences. Remember, there is no such thing as the best audience type. Our goal is to leverage all 3 types.
  9. Level 3 – Broad Audiences – A broad audience is where you define location only. This gives Facebook the ultimate freedom to pick and choose anyone they think has a likelihood of taking the action you specify.
  10. As Facebook’s algorithm improves, the results from Broad targeting are getting better and better. It enables Facebook to better manage its distribution of ads across its users, producing a lower CPM for you.
  11. By using broad targeting, you give up control to Facebook. This is good if they have lots of data on leads and sales. Without this data, they are shooting in the day, and they could waste a lot of ad $$$’s 
  12. Use broad targeting when you have built substantial conversion data in your ad account based on your level 1 and level 2 audiences. Broad targeting will be one of the best audiences for scaling your campaigns.

H – Hot Take

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Go crush dem objections…. they are holidng your perfect-fit client back from achieving their ultimate dream.

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

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New A.I. Tools To Grow Your Online Business

New A.I. Tools To Grow Your Online Business

Get your course content written faster and more effectively with ChatSonic!

ChatSonic is the ultimate AI writing assistant for course creators. Forget manual writing; ChatSonic can create content that’s witty, irreverent and funny, all while producing high-quality content in no time. So why not trust the robotic writing masters and let ChatSonic do your writing for you? It’ll be a hoot – and you know it!

Make your courses unforgettable with VoiceQ’s AI-driven technology! 

VoiceQ is the perfect tool for course creators who want to make their content stand out from the crowd. With its easy to use AI-driven technology, VoiceQ can help you add a unique and humorous spin to your content that will delight learners and make your courses truly unforgettable.

The ultimate solution for busy course creators who want their content to soar to the top of search engine rankings 

Say goodbye to tedious keyword research and hello to Mai Tais on the beach while your optimized content brings in the millions. Why use Surfer SEO? Cause let’s be real, who wants to spend hours combing through keyword data when you could be sipping Mai Tais on a beach with a laptop, making millions with content that’s optimized to the max thanks to Surfer SEO.

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Launch Newsletter Issue #00035

You’re viewing an email archive of The L.A.U.N.C.H. newsletter.

Join free to receive the weekly newsletter keeping course creators and membership site owners in the know-how.

L – Latest News

Meta goes all in: Zuckerberg bets on AI and metaverse to reverse Q4 revenue slump

Zuckerberg is going all in on AI and the metaverse. Will the bet pay off or will he lose his shirt?

Google launched its AI chatbot tool “Bard” in an attempt to rival OpenAI’s ChatGPT

I would never bet against Google. Hell, they invested $300 million in OpenAI and OpenAI uses the language model Google developed to train ChatGTP. All the same…. They need a big play to keep up to speed with ChatGTP and Microsoft. Here’s what they are planning. 

Oh NO….Google AI chatbot Bard gets answer wrong in promo video… Not the start they were looking for…

Chat A.I. is not an all seeing Oracle. It’s a language model. It predicts the next string of words after being fed a previous string of words. It doesn’t know anything. But still Google should really have fact checked this promo video – Blushes all round…. and 9% wiped off its stock valuation.

Revitalizing social media with Artifact – A personalized newsfeed that revolutionizes discussions!

Like TikTok but for text. Not exactly the groundbreaking start up I would have expected from the founders of Instagram. And yet, here we are. Think of it like an algorithmic news feed. The longer you spend reading an article the more articles like that you are shown. There are some similar apps in Asia which have gone mainstream. It will be interesting to see how this plays out.

A – A.I. For Growth

Get your course content written faster and more effectively with ChatSonic!

ChatSonic is the ultimate AI writing assistant for course creators. Forget manual writing; ChatSonic can create content that’s witty, irreverent and funny, all while producing high-quality content in no time. So why not trust the robotic writing masters and let ChatSonic do your writing for you? It’ll be a hoot – and you know it!

Make your courses unforgettable with VoiceQ’s AI-driven technology! 

VoiceQ is the perfect tool for course creators who want to make their content stand out from the crowd. With its easy to use AI-driven technology, VoiceQ can help you add a unique and humorous spin to your content that will delight learners and make your courses truly unforgettable.

The ultimate solution for busy course creators who want their content to soar to the top of search engine rankings 

Say goodbye to tedious keyword research and hello to Mai Tais on the beach while your optimized content brings in the millions. Why use Surfer SEO? Cause let’s be real, who wants to spend hours combing through keyword data when you could be sipping Mai Tais on a beach with a laptop, making millions with content that’s optimized to the max thanks to Surfer SEO.

U – Uplevel Ads

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This week’s Facebook ad deep dive is for Stu McClaren’s Plan It Build It webinar funnel.

It’s great to see an evergreen webinar funnel in the wild. Unfortunately, this endangered species has almost been driven to extinction. Let’s hope Stu can bring it back from the brink.

Inspiration for your ads:

 

  • At just 73 words, this ad is short and to the point – Still classified as medium-form ad copy, but just about!
  • Shorter ads work better for people who are further along their problem-solution path. 
  • If you are retargeting, using Lookalike audiences, or have a very defined audience, medium-form ad copy converts well.
  • If you are targeting broader audiences who do not know you as well, you need more words to build trust, connect with their pain points and convince them that you can solve their problem.
  • Everyone likes to feel like they are in the “know”. The opening hook captures attention by creating curiosity.
  • “Psst… Let me let you in on a little secret.” This is a line you use as the opening hook for any ad.  
  • Again we can see the AIDA approach to ad writing in play.
  • “Big changes coming” triggers interest – what are the changes, and what will I miss out on if I don’t prepare for them.
  • This is followed by the Desire – “i’ll share what they are… tips to stay relevant and help people get better results.
  • Rounded out with the CTA – Save your seat.
  • It’s always a good idea to include a link to your landing page in the ad copy itself. In fact, we always aim for two links.

What we’d test:

  • There are lots of areas for testing with this ad.
  • The primary promise of the webinar could be stronger.
  • Our optimization process always starts with the primary promise or offer.
  • You can’t “out-market” a poor offer. Even if that offer is giving something away for free.
  • People don’t want to “stay relevant” They want to grow their business, they want to make more money, they want to have a greater impact.
  • People don’t want tips. They want proven strategies, processes, or case studies. Tell them what works and what doesn’t work. 
  • If you are not confident enough to be bold with your claims, work to build a book of evidence to build confidence in your process.
  • Stu has an endless number of case studies and debriefs. Introducing these as the foundation for the 5 key trends would lend specificity and weight to the core promise.
  • After registration Stu gives you a workbook. I would test introducing this in the ad. You may get a small percentage of people who sign up just for the workbook and don’t attend the webinar but at least you have their email address and you can follow up with them in the future.

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N – Now Launching

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Hands up who loves a clean and simple webinar registration page. Here at Kelso Digital we are huge fans of clean. Stu sticks to the proven blueprint here:

Inspiration for your opt-in pages:

  • Stu follows our 5 Part Landing Page Formula – Headline, Sub/Pre Headline, Body Copy, Image & CTA
  • Selective use of bold draws readers’ eyes to certain points. When done correctly you should be able to scan the headings and bolded words and be compelled to register.
  • We like to keep bold sections to 3-4 words max. Remember their purpose is to help people quickly scan.
  • In text heavy pages like this I would also bold the following words – $100 billion – opportunity – selling and delivering digital products – incredible innovations – amazing results for you
  • By just scanning the headline and the words listed above, if you have a course or membership, you should be sold on attending.
  • Stu uses the trusty 3/5/7 in the heading. Specificity will drive conversions.

What we’d test:

  • I’m a huge fan of Stu’s and this isn’t his best funnel. 
  • The text on the page feels too blocky and hard to read.
  • Our 5 Part Landing Page Formula encourages people to use 1-2 lines of text and 3-4 bullet points to get your message across. Yes, you have to work harder to condense your message and keep its punch but you will be rewarded with higher conversion rates
  • The Register Now button is small and tucked away in a low eye traffic part of the page.
  • We would test flipping the image and the copy to opposite sides of the page
  • The blue button also blends in with the page. I would make this brighter so that it stands out more. Remember branding has nothing to do with on page conversions.

Swipe:

C – Conversion Psychology 

Unlock the Secret to Selling More Digital Products: 5 Proven Strategies that Trigger Commitment and Consistency

Hands up 🙌…if you want to sell more digital products.

Whether you want to reach more people… 

…or scale your sales from 6-7 figures… 

…use this principle to move people to action.

Here are 5 ways to trigger Commitment & Consistency.

  1. Use micro-commitments: People want to remain consistent with their previous decisions. Ask for small commitments before bigger commitments. This is why lead magnets and mini-front-end offers work. Even getting a “yes” when people read your copy is a win. 
  1. Use social proof: Use testimonials, case studies, and success stories to show how others have already committed to your course or membership. This can help to create a sense of validation and encourage others to do the same. Think of it as a domino effect.
  2. Use urgency and scarcity: Offer limited-time bonuses, early birds and limit the number of spots available. It’s all about creating a sense of exclusivity, FOMO and making people commit before they miss out.
  3. Use free trials or money-back guarantees: Nobody likes to take a big risk. A free trial or money-back guarantee reduces the perceived risk of committing to your course or membership and encourages people to give it a try.
  4. Use outcome statements: Communicate how your course or membership aligns with the personal values and goals of your audience. Show them how you will help them achieve their goals. This will make your offer feel consistent with their past decisions and actions.

H – Hot Take

You don’t always have to do it on “hard mode”. Every day ask yourself the question:

  • What would this look like if it was easy?
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P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch