Launch Newsletter Issue #00052

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L – Latest News

TikTok is testing an AI chatbot named ‘Tako’ to answer your burning questions and suggest new videos.

Plus, find out how TikTok’s bot is giving other companies serious FOMO, leading them to ban AI chatbots to protect their confidential data. It’s like watching a viral dance battle between tech giants, but with AI instead of dancers!

>>> Read more

Get the inside scoop on YouTube’s algorithm and why it’s time to ditch manipulation tactics.

Discover the secrets to audience satisfaction, long-term relationships, and how emerging technologies will shape the future of content discovery. If you want to crack the YouTube code and become the next big thing, this blog post is your backstage pass to success!

>>> Read more

The metaverse was the cool kid on the block, until generative AI swooped in and stole the spotlight.

But don’t write off the interconnected virtual worlds just yet, because they’re still kicking and ready to prove the naysayers wrong. So put on your VR headset, grab your cartoonish avatar, and get ready to explore a world that’s not quite “mehtastic” yet.

>>> Read more

A – A.I. For Growth

A.I. Prompt of the Week

Prompt Objective: 

ChatGPT Facebook Ad Drafting Prompt Series – Step 2

Continue in the same chat as Step 1.

Today’s prompt is: 

Prompt Outline:

I want you to act as an expert Facebook ad copywriter

My product/membership is {NAME}, and it helps people do {PRIMARY OUTCOME}.

My avatar is {AVATAR DETAILS}

Your job is to create high-converting Facebook ad copy that attracts and positions our audience so they are ready to buy our product.

Before we draft the Facebook ads, I want you to research the primary pain points of my audience.

What are the biggest challenges holding them back from getting the desired result?

List the challenges in order of importance.

Prompt Use Case

Latest A.I. Tools

Custom Market Intel

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The no-code tool that automates your data collection.

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Unleash your creative beast and make the world go “wow” with the click of a button

It’s like having Picasso, Banksy, and Bob Ross in your pocket, ready to sprinkle artistic brilliance on your mundane ideas.So, stop scrolling and start painting the digital canvas of your imagination with Freepik’s text-to-image generator. Your talent deserves to be set free!

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U – Uplevel Ads 

From short form last week to long form this week.

Let’s look at a Paul Xavier ad for his $48, 14-Day Film Maker Course.

And boy, do these long-form ads convert. 

There are versions of this ad running since August 2022.

Paul has a big budget behind this campaign. 

These two factors tell me this ad is absolutely crushing it.

This week I will break the ad into 3 sections:

  • Countercultural or controversial hooks are a solid way to open an ad. People love an underdog. They love it when the majority get it wrong. It creates a sense of us against them, and we’re in the know. It’s like a secret handshake for a club.
  • 14 days is specific; it feels short and immediate but also long enough to learn something worthwhile.
  • Straight away, Paul dives into the program’s benefits and the specific outcomes you will achieve in 14 days.  
  • My only comment for improvement is to reduce the first block to 3 points or a single line. Cinematic videos, 14 days, just your cellphone.
  • Then we have a social proof section. Succinct and to the point. As course creators, one of the biggest hurdles we must overcome is – “I purchased something like this before, and it was crap” 
  • All 3 testimonials deal with this head-on. Not all glowing testimonials are equal. Work with your clients to get the testimonials that will have the greatest impact. Know the objections you must overcome and interview your clients to get the testimonials to address them.
  • Finally, we have the stuff and details section. Ordinarily, I leave the product price out of the ad. In this case, as it is heavily discounted and just $48, it’s worth a try and obviously working for Paul.   
  • Part of the reason I believe this works is the compelling offer. Ordinarily, I would expect to pay $198 for a course that offers all this. So when I see the discounted price, it makes it even more appealing.


N – Now Launching

The 14 Day Film Maker Program is a $48 offer.

The offer has a $19 order bump and a $67 upsell.

Being generous, that means an AOV of $60.

While Paul has a wide potential audience (targeting smartphone users), my guess is he’s breaking even at best or going negative on the front end. 

In addition to his Facebook ads, Paul has a highly engaged YouTube audience with almost 100k subscribers.

He could be using the organic sales from YouTube to subsidize his audience building from paid traffic. 

Here is a link to Paul’s offer page: 


3 Elements To Inspire Your Offer Page:

  • Offer pages don’t need to be a work of art. Paul uses 3 background colors and one call to action color. All the images are from the course content. There is nothing fancy or spectacular. He lets the copy do the talking.
  • The primary promise is simple – Learn Professional Content Creation In Just 14 Days. My only criticism of the above-the-fold section is that there is no description of the transformation. The closest he gets is – “produce cinematic & emotional videos without wasting months” This proves that if you are selling a program that solves a big problem for people (knockout offer), you don’t need to work as hard with your copy.
  • Gets straight to the proof. Similarly to the Facebook ad, Paul gets straight to the social proof. This is especially effective for low-ticket offers.


C – Conversion Psychology 

Struggling to scale your Facebook ad campaigns

I get it. You’re pouring time and money into ads, but it seems like nothing is working. 

And all those so-called “experts” claiming to have the secret formula? 

They’re full of it. I’ve been there, but I figured it out. 

Ready to learn the fundamental secrets to scale your campaigns and achieve your sales goals? I will cover everything you need to know to take your course and membership sales campaigns to the next level.

The key to success on Facebook is to focus on scaling the ads that are already working. It’s not about reinventing the wheel with every new campaign. You need to put in the work, test, and tweak until you have a winning ad formula.

Analyze your ad data: Find the ads that are driving conversions and scale them.

Create a lookalike audience: Use Facebook’s algorithm to find people who are similar to your best customers.

Use custom audiences: Target ads to people who already know and trust your brand.

Refresh your creative: Keep your ads fresh (copy & images) to prevent fatigue.

Implement the “3X3” strategy: Test t3 different ads with 3 different audiences to find winning ad combos.

Raise budget slowly: Increase your ad spend gradually to avoid overwhelming your audience.

Use retargeting: Target people who have already interacted with your brand.

Leverage social proof: Use reviews and testimonials to build trust and credibility.

Monitor and optimize: Continuously monitor your campaigns and make adjustments to improve performance.

To summarize, scaling Facebook ads is all about using data to find what’s already working and expanding on it. Now it’s time to put these fundamentals into practice and watch your sales soar.

H – Hot Take


Kinda makes sense huh….

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Split Test Your Facebook Ads to Sell More Courses Online

Split Test Your Facebook Ads to Sell More Courses Online

Are you running Facebook ads but not seeing the results you want? If your answer is yes, then you need to start split-testing your ads. Split testing, also known as A/B testing, is a method of experimentation where you create two different versions of an ad and show each version to a different group of people. The goal is to see which ad performs better so that you can improve your results. Try different targeting options, images, copy, and offers until you find an ad that performs well. Then run with it! And don’t forget to continue testing on a regular basis so you can keep your finger on the pulse of what’s working well right now.

Why You Should Split Test Your Ads

Split testing is important because it allows you to test different elements of your ad and see what works best. For example, you might want to test different images, headlines, or calls to action. By split testing, you can find out what works best for your audience and your business. Additionally, split testing can help you save money on your ad spend by ensuring that your ads are as effective as possible. 

By looking at the results of each version, you can determine which one performs better. This process can be repeated again and again until you have a performing ad that you’re happy with. Not only does A/B testing help ensure that your ads are effective, but it also allows you to constantly improve them over time. As your business evolves and changes, so too will your Perfect-Fit Client. By A/B testing on a regular basis, you can stay ahead of the curve and make sure that your ads are always relevant and engaging.

What to Test in Your Facebook Ads

As an online course creator or membership site owners, it’s important to continually test and optimize your Facebook ads. The reason for this is simple: the more you test, the more you’ll learn about what works and what doesn’t work with your audience. And when you know what works, you can scale up your ad spend and get more people signing up for your courses.

Ad Copy

There are a few different things that you can test with your ads to see what works best. The first is the ad copy. This is the text that appears in your ad, and it’s what will persuade people to click through to your course. 

Your ad copy is the actual text of your ad, and it’s important to make sure that it’s high quality and free of any grammar or spelling errors. You’ll also want to make sure that it’s clear and concise; getting your point across without being too wordy. When crafting your ad copy, keep in mind that people will be reading it on both desktop and mobile devices, so try not edit down too much for mobile—you don’t want your message to get lost! Try testing different versions of your ad copy to see which ones perform best. 

You’ll want to test different headlines, descriptions, and call-to-actions to see what gets people to take action.


Your headline is one of the first things people will see when they come across your Facebook ad, so it’s important to make sure it’s attention-grabbing and relevant. Try testing different headlines to see which ones resonate best with your audience. For example, if you’re selling a course on social media marketing, you could test a headline that says “Get More Instagram Followers” against a headline that says “Master Social Media Marketing.”

The reason you want to split test your headline is to find out which one will perform better with your audience. The headline is important because it’s what will determine whether or not people click on your ad in the first place. A good headline will be relevant to what you’re selling and make people want to learn more. A bad headline, on the other hand, will be either irrelevant or uninteresting, and people will simply scroll past it.

Split testing is pretty simple: you create two (or more) versions of your ad with different headlines and then track which one performs better. To do this, you’ll need to use Facebook’s ads manager. Once you’ve created your first version of the ad, click on the ” duplicate” button so that you have a second version to work with. From there, all you need to do is change the headline and then publish both versions of the ad. 

Once your ads are running, keep an eye on the metrics in Facebook’s ads manager to see which one is performing better. After a few days, you should have a good idea of which headline works best for your audience. Then, you can go ahead and delete the less effective ad and keep running the one that performed better. 

Call-to-Action Button

The call-to-action (CTA) button on your Facebook ad should be clear and concise; telling people exactly what you want them to do. Common CTA buttons include “Learn More,” “Sign Up Now,” and “Buy Now.” But which one should you use for your ad? Try testing out different CTAs to see which one gets the most clicks.

The CTA is one of the most important elements of your ad; it’s what tells people what you want them to do. A good CTA is clear and concise, and leaves no room for confusion. A bad CTA, on the other hand, is vague or obtuse and doesn’t give people a clear path to taking the desired action. That’s why it’s so important to choose the right CTA for your ad. 

So, what’s the best CTA button for your ad? There’s no easy answer here; it depends on your product, your audience, and a whole host of other factors. However, there are a few general tips that can help you choose the best CTA button for your ad. 

First, make sure that your CTA button is relevant to the offer in your ad. If you’re selling a course on how to start a business, then a CTA button that says “Sign Up Now” or “Learn More” is more appropriate than a button that says “Buy Now.” 

Second, test out different CTAs to see which one performs best. Different products will perform differently with different CTAs, so it’s important to experiment until you find the right fit. 


It’s no secret that people are visual learners. In fact, studies have shown that people are more likely to remember information if it is presented to them in an image as opposed to text. That’s why it’s so important to use high-quality images in your online courses. If your images are poor quality, it will reflect poorly on your course and could lead to potential Perfect-Fit clients passing over your course in favor of one that looks more professional. 

In addition to using high-quality images, you also want to make sure that the images you’re using are relevant to the content of your course. For example, if you’re teaching a course on social media marketing, you wouldn’t want to use an image of a cat (no matter how cute it may be). Instead, you would want to use an image that is relevant to the topic at hand such as an image of a person using social media or a screenshot of a social media platform. 

Another reason why you should A/B test images is because different images will resonate with different people. What works for one person might not work for another. By A/B testing images, you can determine which ones are most effective with your target audience. 


Finally, you can also test the targeting of your ads. This includes things like who sees your ad (e.g., age, gender, interests), when they see it (e.g., time of day, day of week), and where they see it (e.g., News Feed, right column). Testing different targeting options will help you narrow in on the sweet spot for your particular course.

If you’re not getting the results that you want, then it might be time to target a different audience. Experiment with targeting people of different ages, genders, locations, interests, etc., and see if that makes a difference in your results. You might be surprised at who ends up being interested in your courses! 

Testing is essential for any online course creator who wants to be successful with Facebook ads. By testing different elements of your ads, you’ll be able to figure out what works best for your audience and then scale up your spending accordingly. 

How to A/B Test Your Facebook Ads

A/B testing your Facebook ads is easier than you might think. The first step is to create two (or more) versions of your ad. Make sure to change only one element at a time so that you can easily identify which change led to which result. For example, if you’re testing different images, use the same copy for both versions of the ad. Once your ads are created, it’s time to start running them! 

Facebook will automatically rotate your ads so that they’re shown an equal number of times. After letting them run for a few days (or longer), it’s time to analyze the results. Look at things like clicks, conversion rate, cost per conversion, and any other metric that’s important to your business. Keep in mind that cheaper isn’t always better; sometimes a higher cost per conversion can actually be worth it if it leads to more sales overall. 

The only way to know for sure what works best for YOUR business is to test different ads against each other. Try different targeting options, images, copy, and offers until you find an ad that performs well. Then run with it! And don’t forget to continue testing on a regular basis so you can keep your finger on the pulse of what’s working well right now.As an online marketer, it’s important to always be testing different aspects of your marketing mix to see what works best for your business. That could be anything from the time of day you send your emails to the subject line you use. Testing allows you to try different things and see what gets the best results for your business. And when you find something that works, you can then scale up your efforts and really start seeing some amazing results! So make sure you’re always testing, so you can continue to grow your business at a rapid pace.