Tag: Facebook ad conversions

Launch Newsletter Issue #00051

Micheal O'Neill

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L – Latest News

YouTube Stories are getting kicked to the curb, but don’t worry, you’ve got alternatives.

And if you want to drive subscribers like a boss, YouTube Shorts is where it’s at. So sayonara, Stories, and hello to the future of YouTube content creation.

>>> Read more

Pinterest is taking a hilarious and innovative approach to diversifying their search and recommendations

Get insights into the practical implementation of end-to-end diversification, making your online experience more inclusive and exciting. Say goodbye to boring and hello to diverse content!

>>> Read more

Twitter has introduced picture-in-picture (PiP) video playback

Discover how this update can revolutionize your Twitter experience and potentially transform the platform into a primary source of entertainment and information.

>>> Read more

A – A.I. For Growth

A.I. Prompt of the Week

Prompt Objective: 

Over the coming weeks, I will share a complete end-to-end process of using ChatGPT to create high-converting Facebook Ad copy. 

Each week will build on the last. Today is: 

  • Step 1 – What Information Do You Need? 

Prompt Outline:

I want you to act as an expert Facebook ad copywriter. 

My product/membership is {…..}, and it helps people do {….}.

My avatar is {….}

Your job is to create high-converting Facebook ad copy that attracts and positions our audience so they are ready to buy our product.

To get started, please ask me all the questions you need answered to do your job.

Prompt Use Case

Latest A.I. Tools

Your Support team but on steroids! ChatGPT + Crisp integration

RobojinAI will be your customer service superhero, trained on all your website content, PDFs, and SOPs. Say goodbye to boring, slow responses and hello to lightning-fast, mind-blowing support

>>> Read more

Turn brain-busting content into bite-sized brilliance in the blink of an eye! 

Finally, conquer those seemingly endless videos and perplexing papers by transforming them into fun-sized educational experiences faster than a toddler devours a bag of Skittles.

>>> Read more

Turn your boring documents into an exciting adventure! 

Say goodbye to versioning chaos and tedious edits, because Macro will compare files, consolidate changes, and even automate repetitive work. So why settle for boring documents when you can Macro-fy them? Get ready to rock those files!

>>> Read more

U – Uplevel Ads 

Simple ads work too….

Here is a very simple retargeting ad from Tracey Harris.

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3 Elements To Inspire Your Ad Campaigns:

  • We do all the hard work to drive people to our launch opt-in pages with ads, but sometimes we need to remember the easy stuff. Based on the video script, “You were checking out registering for my Instagram mastery masterclass…” this is clearly a retargeting ad. Every launch should have a campaign that retargets people who visit the opt-in page but don’t register.
  • With a solid primary promise, you don’t need a complex explanation – 3 proven secrets for turning Instagram followers into paying customers.
  • [FREE] converts well. If you are offering a lead magnet, webinar, or launch workshop, always include at least one headline option with [FREE]. I’d bet good money it will outperform other similar headlines without it.

Swipe:

N – Now Launching

Today we’re diving into a launch by Tracey Harris for her Social Method Society.

The Social Method Society membership is AUD $70 (USD $45) per month with an annual payment option of AUD $700 (USD $456).

Tracey is using a 3 webinar launch strategy. 

This will see her repeat the same live webinar on Tuesday, Thursday, and Friday.

This can result in a very long open and complex open cart period.

A more common option is to run the 3 webinars over 2 consecutive days.

This compresses your open cart period and keeps your email strategy simple.

Tracey is using the Demio platform to deliver her webinars which gets a big thumbs up from us.

Here is a link to Tracey’s offer page:

https://tracyharris.co/join/ 

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3 Elements To Inspire Your Ad Campaigns:

  • I love the headline structure – Why you are struggling to do {TASK} and {DESIRABLE OUTCOME}, and what to do instead. The copy and structure of the opt-in page are heavily influenced by Russel Brunson. 
  • “3 Secrets” is directly from Russel’s Perfect Webinar playbook, and the mechanism works. The number 3 is magic in marketing. It is the number of points we can hold in our heads and remember. 3 seems manageable and definitive, but there is enough “value”. It also gives the person opting in confidence that even if they are doing one or two of the points, there is still value in attending.
  • Nice use of the “Minus the overwhelm, anxiety, fear and wasted time” We normally see this as part of the headline formula “Get {Primary Desire} Without {Primary Frustration}. It’s a nice addition here as a stand-alone line.

 

Swipe:

C – Conversion

Ready to take your Facebook ad campaigns to the next level? 

You might be writing great ad copy, but are you writing copy that CONVERTS? 

Today, I’ll share my top secrets to writing irresistible ad copy that drives conversions for course creators and membership site owners! 

Here’s the deal. Writing ad copy that converts is about tapping into your audience’s deepest desires and fears.  I’ll show you how to craft ad copy that grabs attention, speaks to your audience’s pain points, and inspires action.

Step 1: Focus on the BENEFITS. Your audience doesn’t care about your product or service, they care about what it can do for them. Identify the main benefits of what you’re offering and use them to craft your ad copy.

Step 2: Nail your UNIQUE SELLING PROPOSITION. What sets you apart from the competition? Why should someone choose YOUR course, membership or lead magnet? Highlight what makes you different and emphasize it in your ad copy.

Step 3: Use EMOTIONAL TRIGGERS to grab attention. Fear, scarcity, urgency, and curiosity are all effective triggers. Use them to write copy that will resonate with your audience and inspire action.

Step 4: Write in a CONVERSATIONAL TONE. Your audience is more likely to engage with copy that sounds like it’s coming from a friend, not a marketer. Use “you” and “I” instead of “we” and “our” to make your copy more personal.

Step 5: Keep it SIMPLE. Avoid using technical jargon or complicated language. Your audience should be able to understand your ad copy without having to think too hard.

Step 6: TEST, TEST, TEST. There’s no one-size-fits-all solution to writing ad copy that converts. The best way to find what works for your audience is to test different variations of your copy.

BONUS TIP: Use SOCIAL PROOF to build trust. Share testimonials or statistics that prove the effectiveness of your product or service.

ANOTHER BONUS TIP: Don’t forget the CALL TO ACTION. Make it clear what you want your audience to do next. Whether it’s to sign up for your lead magnet, launch, or program, include a clear CTA in your ad copy.

Writing ad copy that converts is all about tapping into your audience’s desires and fears, focusing on benefits, nailing your unique selling proposition, using emotional triggers, writing in a conversational tone, keeping it simple, testing, and using social proof and a clear call to action.

H – Hot Take

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Still think code and capital will get the job done…… but, if you have the audience, you can get the other two!

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

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How Course Creators Can Improve Facebook Ad Conversions

Micheal O'Neill

How Course Creators Can Improve Facebook Ad Conversions

As a course creator, your number one challenge is probably getting conversions from your Facebook Ads. You want to drive traffic to your course or membership site, but you need people to actually take the plunge and sign up. So how do you make sure your Facebook Ads are converting?

The campaign objective that is chosen tells Facebook what the advertiser wants from the advertising campaign. If you’re looking for conversions, make sure to choose the conversions objective. This will ensure that Facebook shows your ad to people who are likely to convert, rather than just those who are likely to click.

Finally, don’t forget to test different ad types and strategies to see what works best for your course or membership site. Different audiences will respond to different ads, so it’s important to experiment until you find the right combination.

Use the right objective and have conversion tracking set up properly

If you’re not getting conversions from your campaign on Facebook, it’s likely because you’re not using the right objective. When you create a campaign on Facebook, you need to choose an objective. The objective you choose tells Facebook what you want from the campaign.

For example, if you choose a traffic campaign, Facebook will show your ad to people who are likely to click on it (rather than those who are likely to convert). To get conversions from a traffic campaign on Facebook, you need to choose the conversions objective. This way, Facebook will show your ad to people who are more likely to convert.

In addition to choosing the right campaign objective, it’s also essential that your conversion tracking is set up properly. This includes having the Facebook pixel installed correctly, using standard events, setting up aggregate event measurement, and using offline events.

Conversion tracking is an essential part of any Facebook Ads campaign. Without it, you won’t be able to see which ads are actually converting and which aren’t. The Facebook pixel needs to be installed correctly on your course or membership site in order to track conversions. Standard events should be used to track key actions, like someone signing up for your course. Aggregate event measurement can be used to track multiple actions, and offline events can be used to track conversions that happen offline (like someone signing up for your course over the phone).

Make sure conversion tracking is set up properly and you have the right campaign objective. By taking these steps, you can be sure that you’re providing Facebook with the information it needs to show your ads to the people who are most likely to convert.

Ensure there is congruence between an ad and its landing page

If you’re not getting conversions from your Facebook Ads, it could also be because there’s a disconnect between your ad and your landing page.

Your Facebook Ads should be designed to drive traffic to a specific landing page promoting your course or membership site. Once someone clicks on your ad, they should be taken to a page that is relevant to the ad they just saw. This means that the copywriting and design elements on your landing page should match those of your ad.

To ensure that there’s congruence between your ad and your landing page, make sure that the image, headline, and copy on your ad match what’s on your landing page. This way, people who click on your ad will know exactly what to expect when they land on your page.

For example, if your ad features a photo of you teaching a course, your landing page should also feature a photo of you teaching the course. The copy on your landing page should also be related to the course, and should include a call-to-action (CTA) that encourages people to sign up.

Make sure your landing page is congruent with your ad in order to increase the chances of conversion. It’s also important to make sure that your landing page is optimized for conversions. This means having a clear call-to-action, an enticing offer, and a form that’s easy to fill out.

Have a clear CTA button above-the-fold

When someone clicks on your ad, they should be taken to a landing page that is relevant to the ad they just saw. This landing page should have a clear CTA above the fold, meaning that it should be visible without the need to scroll down. The CTA should be designed to encourage people to sign up for your course or membership site.

A clear call-to-action (CTA) button above-the-fold on a well-designed landing page with good copywriting will result in more conversions.

In addition to a clear CTA, your landing page should also be well-designed and easy to navigate. The copy on your landing page should be well-written and persuasive. These elements will work together to increase the chances of conversion.

If you want more conversions from your Facebook Ads, make sure your landing page has a clear CTA button above-the-fold. And make sure the landing page is well designed and has persuasive copywriting.

Use different ad types and strategies to see what works best

Finally, don’t forget to test different ad types and strategies to see what works best for your course or membership site. Different audiences will respond to different ads, so it’s important to experiment until you find the right combination.

There are a few different ad types that you can use on Facebook: image ads, video ads, carousel ads, and slideshow ads. You can also use a variety of strategies, like A/B testing, to see what works best for your course or membership site.

Some course creators and membership site owners find that video ads are the most effective, while others find that image ads work best. It really depends on your audience and what they respond to. 

Don’t be afraid to experiment with your Facebook Ads! Try out different ad types and strategies until you find the ones that work best for your course or membership site.

Facebook Ads are a great way to promote your course or membership site. But if they’re not converting, don’t despair! There are a few things you can do to fix the problem. Try out different objectives, ensure conversion tracking is set up properly, make sure there is congruence between your ad and its landing page, have a clear CTA button above-the-fold, and use different ad types and strategies to see what works best.

If you follow these tips, you should start seeing more conversions from your Facebook Ads. So don’t give up just yet – with a little effort, you can fix the problem and start getting the results you want!