Tag: facebook ad campaigns

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

Launch Newsletter Issue #00068

Micheal O'Neill

Welcome to LAUNCH; we’re the DoorDash of online business growth. We bring the best conversion and launch strategies directly to your doorstep.

 

Here’s what we’ve got for you today:

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If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

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L – Leads

paid launch strategy

Who said you have to give stuff away for free to get leads?

 

Well, almost everyone, but that doesn’t mean you must follow it mindlessly.

 

And, here’s a “non-big name marketer” doing just that. 

 

Patty Palmer gives us a great example of how to get paid to launch your membership.

 

She charged a token fee of $37 for her 3 Day Virtual Workshop.

 

Does this mean that far fewer people register for your pre-launch workshop?

 

Absolutely….

 

Does this mean that far fewer people will sign up for your launch?

 

No, not at all….

 

The reduction in the quantity of people in your launch will be offset by the quality of the people.

 

Adding friction to registration means attendees will be:

  • better qualified
  • invested in learning and taking action
  • more interactive
  • more likely to get results
  • more likely to sign up for your membership/program

 

That all sounds great, BUT there is a word of caution.

 

It places a premium on your copy and offer for the pre-launch workshop.

 

Now, instead of making one offer, you’re making two. 

 

That means two sales pages. That means two email sales campaigns.

 

If you screw the pooch with your pre-launch offer, you’re in big trouble for your launch.

 

Now, to be fair, if you do a shitty job on the offer for your free workshop, you’re also in trouble.

 

But because it’s free, you have a little leeway.

 

With a paid pre-launch offer, you better sharpen your pencil and get down to serious copywriting.

 

Check out the offer structure for the paid pre-launch workshop in the swipe file. 

 

Patty does a great job of positioning her argument as to why people should attend.

 

Whether you are running a paid pre-launch or not, this is how you should think of your launch. 

 

Offer Page Swipe File:


 

A – A.I. Growth Prompts

Prompt Part 1:

 

I want you to act as an expert direct-response copywriter.

 

I am going to ask you to draft a series of high-converting opt-in page headlines.

 

The opt-in page is requesting people to sign up for this lead magnet:

{Upload lead magnet}.

 

Please don’t take any action yet. Simply review the lead magnet and get ready for further prompts.

 

Prompt Part 2:

 

The target audience for this lead magnet is:

{Describe your target audience here}

 

The primary promise of lead magnet is: 

 

{What is the main benefit or outcome that your lead magnet provides?}

 

Here are your instructions:

 

Research the key pain points and desired transformation of the target audience.

 

Generate at least 25 opt-in page headlines in a variety of formats, using the following formulas:

 

Problem-Agitate-Solve (PAS): Identify a problem or challenge that the target audience is facing, agitate it to make them feel the pain more acutely, and then offer your lead magnet as the solution.

 

Before-After-Bridge (BAB): Describe the target audience’s current situation (before), paint a picture of their desired future state (after), and then introduce your lead magnet as the bridge that will help them get from one to the other.

 

Intrigue-Curiosity-Gap (ICG): Start with a statement that piques the target audience’s curiosity, then introduce a gap in their knowledge or understanding, and finally offer your lead magnet as the way to fill that gap.

 

Testimonial-Guarantee-Call to Action (TGC): Share a testimonial from a satisfied customer, offer a guarantee to reduce risk, and then include a strong call to action.

 

Scarcity-Urgency-Limited Time Offer (SUL): Create a sense of urgency by emphasizing the limited availability of your lead magnet or the time-sensitive nature of the offer.

 

Tips:

Make sure your headlines are relevant to your target audience and the lead magnet you are offering.

Speak directly to the audience, highlighting their fears, challenges, frustrations, dreams, desires and ambitions.

Use strong, persuasive language that will grab attention and generate curiosity.

Be specific about the benefits and outcomes that your lead magnet provides.

Use a variety of headline formats to keep your audience engaged.

 

U – Uplevel Ads 

paid launch strategy

Simple hooks can work a treat.

 

The number one job of your hook is to get a response. 

 

People are conditioned to respond to questions. 

 

Here’s an opening hook everyone can use – “Ever caught yourself thinking this?”

 

The next line is crucial because it has to produce a big YES from your audience.

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Another simple hook but highly effective hook is: 

 

“Curious about {primary desire}? But don’t know where to begin?

 

I like the next line Patty used. “Let’s take away the uncertainty and swap it for a plan.”

 

People are looking to you to take away confusion and overwhelm. To show them the shortcut.

 

People want to feel secure, and they are on the shortest path to success.

 

These two examples are far less complex than many of the open hooks we have studied.

 

But I am confident that these ads did great for Patty.

 

Oh and check out the swipe files to see how Patty structured the transformation people will achieve once they have registered for her paid launch. Top marks!

 

 Facebook Ads Swipe Files

 

 

N – Now Launching

Membership Offer Page

This is a Waitlist version of the offer page. 

 

What captured my attention on this offer page was the Success Path description.

 

Being a disciple of Stu McLaren, Patty was always going to have a strong success path.

 

But how she worked it into her offer page is sheer genius.

 

First we have the introduction:

Membership Offer Page

Memberships are a tough sell. You’re often asking people to sign up for an: 

  • undefined length of time
  • undefined amount of money
  • undefined outcome
  • undefined timeline to outcome

 

A success path brings specificity to what can otherwise be a very abstract offer.

 

Dream It – Plan It – Teach It – Grow It

 

Simple, but as a prospective member, I instantly know the path I will follow.

 

But then there is the real knockout punch:

 

Want to see the wins you’ll celebrate at each stage?

 

Many people struggle with making concrete promises for their membership.

 

Patty nails it in a very simple and easy to understand way:

Membership Offer Page
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Do yourself a huge favor, download and study this offer page.

 

There is solid gold here in creating a clear, concise, and compelling offer for a membership.

 

Membership Offer Page Swipe Files:


 

C – Conversion Optimization

Not getting the leads and sales you want from your Facebook ads? 

 

Tired of seeing your competitors crush it while you’re stuck in the mud? 

 

Here are 5 steps to profitably grow your online course and membership business 

 

Facebook Ads are still the #1 way to scale your online business. While we love TikTok, YouTube, and Google Ads, Facebook is still your best bet. Yes, it’s much more difficult than it was 5 years ago, but with the right approach, you can win big.

 

Step 1: Start with a clear goal. How many leads do you want to attract, how many sales do you want to make? Remember, we can’t directly control the results. Include input and output goals in your plan. Set goals for the actions you will take as well as the results.

 

Step 2: Define the problem you solve. Knowledge of your audience is key. If you are not solving a #1 top-of-mind, major pain point for your audience, they will ignore you. When you can guarantee to solve 1 massive problem for your audience, that’s when campaigns take off. 

 

Step 3: Write ad copy that speaks to the pain. When we demonstrate we understand the problem our audience face, they will also believe we know the solution. Identify the problem and then paint a vivid picture of what their life will look like once solved.

 

Step 4: Use eye-catching visuals to capture attention. People are bombarded with thousands of ads a day. What can you do to stand out? The goal of your visual is to stop your perfect-fit client scrolling. It buys you a split second in which they read your headline.

 

Step 5: Test, test, test! Create multiple versions of your Facebook ads and test them against each other to see which ones perform best. At the end of each test, create multiple  variations of the winning ad and repeat the process.



H – Hot Take

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What can Mario teach us about sales?

 

EVERYTHING!

 

 

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

Launch Newsletter Issue #00066

Micheal O'Neill

Welcome to L.A.U.N.C.H., the Rosetta Stone of online business growth. We teach you the lingo so you can speak Conversion Rate Optimization like a natural.

 

Here’s what we’ve got for you today:

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If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

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L – Leads

4 weeks ago, we reviewed a Challenge Funnel from Marisa Murgatroyd.

 

You can check out that funnel review here:

 

It’s always interesting to see how people stack launches. 

 

The high-level overview of her Challenge Funnel was:

  • (Lead Magnet) 
    • The 20 Most Profitable Online Course Mega-Niches
  • (Challenge) 
    • Crack Your Course Idea

 

Now we have her Signature Product Funnel:

  • (Free Workshop) 
  • (Signature Program) 
    • Experience Product Masterclass – Skyrocket Your Income With A New Kind Of High-Impact Online Course
Free Workshop Opt-in Page Optimization

Do me a favor. I know you are busy, but take 10 minutes for a simple exercise.

 

Step 1 – Study Marisa’s Roadmap

  • Put yourself in the shoes of someone who wants to start an online business. What is keeping them awake at night? What is the first problem they face….
  • Problem 1 – What’s a good topic for my course? 
  • Solution 1 – The 20 Most Profitable Online Course Mega-Niches
  • Problem 2 – Ok I know my niche but how do I come up with my “Big Idea”
  • Solution 2 – Crack Your Course Idea Challenge
  • Problem 3 – How do I make sure my course is profitable
  • Solution 3 – Free Workshop – Ultra Profitable Course
  • Problem 4 – How do I scale my course?
  • Solution 4 – Experience Product Masterclass

 

Notice how each stage solves the #1 top-of-mind problem for someone at that level.

 

Then, the solution perfectly positions them to step to the next level.

 

Step 2 – Map Your Perfect-Fit Client’s Journey From Nubie to Master

 

  • Pick someone at the very start of their journey. What’s their #1 problem?
  • Once they have solved that problem, what’s the next challenge they will run into
  • What are all the stages and steps (problems they need to overcome) to get from where they are today to where they want to be? 

 

Step 3 – Map Your Value Ascension Roadmap

 

  • What can you offer (free and paid) at each level to help them solve the problem they face and prepare them to take their next steps?

 

This could be the most valuable 10 minutes you’ll ever spend in your business.

 

Opt-in Page Swipe File:

 

 

A – A.I. Growth Prompts

Prompt Objective:

 

You’ve delivered a powerful workshop. Your audience goes crazy, they love it.

 

And you think to yourself….. Wouldn’t this make an awesome mini-product.

 

But what lead magnet could I use to promote my mini-product?

 

Well, fear not. We have the perfect prompt for you.

 

Prompt Outline:

 

Step 1 – Download the transcript of your workshop

 

There are plenty of ways you can do this, but the easiest is to upload the video to YouTube as a Private, Unlisted video.

 

Then go to your video:

  • Click the 3 buttons on the right side below your video > Show Transcript
  • Underneath the video above the description, click Show Transcript again
  • In the panel to the right of the video where the transcript displays, click the three dots and toggle time stamps
  • Copy the text of the transcript and past it into a Word or Notepad document and save the file.

 

Step 2 – Upload to ChatGPT

 

For this step you will require a premium subscription to ChatGPT.

 

Select ChatGPT 4 > Advanced Data Analysis.

 

In the message dialogue box, hit the plus sign and upload the transcript file.

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Step 3 – The Prompts

 

Prompt 1:

 

(Upload transcript file)

Please confirm that you can read and understand the uploaded file from start to finish.

 

Prompt 2:

 

Thank you.

 

I want you to act as a master online business growth specialist and copywriting expert.

 

The attached file is a transcript from a video. This video will form a mini-product that we will sell for {price}.

 

The mini-product will be sold directly after people opt in for a lead magnet.

 

Based on the content of the video, we want you to design a lead magnet that will:

  • Be highly attractive to our audience
  • Will help our audience solve one major problem that is keeping them awake at night
  • Will get our audience to take one immediate step to solving their problem
  • Will position our audience so that they are ready to buy the mini-product

 

A good lead magnet has the following characteristics.

  • Solves one major pain point
  • Deals with one specific topic only
  • Provides practical, actionable steps for people to solve their problem
  • Promises a framework, process, cheat sheet, or step-plan people can follow
  • Guarantees a highly desirable outcome in the shortest time frame possible, with the least amount of work required
  • Makes achieving the outcome feel easy
  • Can be consumed and implemented within 15 minutes of downloading

 

The mini-product should feel like the logical next step someone will take once they opt-in for the lead magnet.

 

The mini-product can solve the next problem our audience faces or help them solve the same problem as the lead magnet but quicker, easier and with less effort.

 

Please suggest five outlines for potential lead magnets based on the above criteria. 

 

Prompt 3:

 

Thank you.

 

Please give a detailed content outline for each of the 5 Lead Magnet ideas provided based on the criteria.

 

Please include headings and a synopsis of each section of the lead magnet.

 

Please draft it in human language that will avoid all AI detection software.

 

Please draft it in a friendly and relaxed voice matching the style of the transcript provided.

 

The copy drafted should be at a 6th-grade or below level.

 

It is essential that the lead magnet positions our audience to purchase the lead magnet.

 

Please ensure that there is still a reason for someone to purchase the mini-product once they have downloaded the lead magnet.



Prompt 4

 

Thank you.

 

Taking lead magnet outline {number best LM outline} please draft a complete lead magnet that is ready for my audience to consume.

 

Please keep all the criteria given previously in mind.



Prompt 5+

 

Based on the outputs, you will need to ask ChatGPT to refine or redraft certain sections.

 

Here are some of my favourite requests:

  • Please expand section {x}
  • Please redraft section {x}
  • Please provide a detailed step guide for {x}
  • Please identify the primary issues people face when attempting {x}
  • Please create a practical and useful checklist
  • Please suggest visuals to accompany each section
  • Please convert this into a unique acronym based framework

U – Uplevel Ads 

ad to free workshop

Sometimes, it’s best just to give people all the information they need to decide up front.

 

There is an interesting touch here promoting two workshops per day over three days at different times.

 

This will maximise the number of people attending at least one of the sessions.

 

However, it may mean that fewer people will attend all three sessions.

 

I would love to see Marisa’s data on % of attendees who view all three sessions.

 

I love the simplicity of the ad format:

  • Hook (self-interest – your course sells)
  • Details (it’s convenient)
  • No. 1 reason you should attend
  • What you’ll learn
  • Why you should register now
  • CTA

 

Oh and just because you’ve delivered the workshops doesn’t mean you have to stop your ads.

 

The “Access All Areas” pass is a great reason to run ads to your opt-in up to the last day or two of your launch.

ad to free workshop

In fact often, these ads will perform better because of a sense of immediate gratification.

 

Facebook Ad Swipe Files:

 

N – Now Launching

offer page

I hate the word “Skyrocket”. It’s meaningless waffle. 

 

It doesn’t give your audience any indication of the measure of the transformation possible.

 

Overall I am not a fan of the headline. 

 

It lacks any form of specificity or transformation. 

 

But weak headlines will be overcome when you have a large, loyal, well-primed and positioned audience.

 

I do love Marisa’s support and FAQ section at the very top of the page.

 

It’s clear one of the key questions they get is….”What is an Experience Product?”

 

As “experience product” is vague it makes sense to answer the question right away rather than leave it as an unanswered objection in the mind of your audience.

 

Offer Page Swipe Files:

 

C – Conversion Optimization

C – Conversion Optimization 

Want to increase sales of your online course or membership? 

 

The biggest challenge facing online business owners is converting leads into sales. 

 

Here are 4 strategies to increase your sales conversion rate. 

 

Are you tired of not hitting your targets despite having a great digital product? The problem may not be the product itself but rather how you’re presenting it. In this thread, I’ll show you how to use social proof to convince people to buy from you.



1️. Use testimonials and reviews from satisfied customers. Showcase them on the sales page, email sequences, and social media. Prospective customers are more likely to trust you if they see others have achieved the results you promise.

 

2️. Display images of positive comments on social. When people see not just the words people use but the images of where they have posted, the impact is even stronger. Make sure to include screenshots of positive comments from social media.

 

3️. Feature media outlets that you have appeared on. People are more likely to trust you if they see reputable sources have featured your message. Display the logos of media outlets or link to articles in which you’ve been featured.

 

4️. Use case studies that show how your product has helped others. People are more likely to buy when they see how your product can solve their problem. Make sure to use real-life examples with quantifiable results.

 

By using these social proof strategies, you can increase your sales and profits from your digital products. But don’t take my word for it. Try them out and see the results for yourself!

H – Hot Take

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Simplicity….the key…

 

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

4 Framework Meta Ad Drafting AI Prompt For High Converting Ads

Launch Newsletter Issue #00065

Micheal O'Neill

Welcome to L.A.U.N.C.H., we serve online business growth insights juicier than a summer watermelon. (without all the stupid seeds).

 

Here’s what we’ve got for you today:

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If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

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L – Leads

Did someone say romance?

 

Hey….”love” needs funnels too.

 

Let’s dive into a Funnel by “Get The Guy” Matthew Hussey.

 

The funnel kicks off with a free training – Dating WIth Results.

 

This super clean registration page is a masterclass in copy.

webinar opt-in page

The promise is right there in the title “Dating With Results” 

 

But it’s the pre-header and body copy I love.

 

“Transform Your Love Life and Start Turing Chemistry Into Commitment”

 

“Turn Chemistry Into Commitment” is a beautiful line. 

 

Take every opportunity you can to introduce alliteration or rhyming into your copy.

 

Matthew uses bold to draw attention to keywords in the copy. 

 

Remember, people scan, not read your opt-in page. 

 

Help them pick out the most important words on your page with bold.

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Take some time to study the 6 bullet points outlining the content of the free training.

 

Each one is strong enough to stand alone as an opt-in page headline. 

 

And that’s how you should think when drafting your copy.

 

Matthew builds curiosity and excitement. 

 

He introduces frameworks, stages and 4-word scripts. He talks to pain points and desires.

 

Finally, he wraps up with avatar callouts to position his audience.

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This is one hell of an opt-in page.

 

And best of all…. simple to recreate for your topic…

 

Opt-in Page Swipe File:

SWIPE FILE – 0065 – Matthew Hussey – Webinar Registration Page 

A – A.I. Growth Prompts

Prompt Objective:

 

To generate lead magnet ideas your audience will go wild over. 

 

Prompt Outline:

 

Part 1

 

I want you to act as an expert direct-response copywriter.

 

Your job today is to help me develop ideas for a lead magnet that the second my audience sees, it will instantly be something they know they must have.

 

We will send paid and organic traffic to opt-in for the lead magnet.

 

Your goal is to create a high-converting lead magnet that triggers the maximum number of opt-ins.

 

A high-converting lead magnet has the following characteristics:

  • Solves the number one pain point my audience faces
  • Deals with one specific topic only
  • Provides practical, actionable steps for people to solve their problem
  • Promises a framework, process, cheat sheet or step-plan people can follow
  • Guarantees a highly desirable outcome in the shortest time frame possible, with the least amount of work required
  • Makes achieving the outcome feel easy
  • Can be consumed and implemented within 15 minutes of downloading

 

I help {description of how you help your clients}

 

My audience are {audience description}

Their ultimate goal is {audience goal}

After they opt-in {describe the next steps in your funnel and offers that will be made}

 

Before suggesting ideas for lead magnets please tell me the biggest pain points that keep my audience awake at night and the challenges that they face. 

 

Part 2

Thank you.

 

Based on your research, please suggest some high-converting lead magnet titles that solve our avatar’s biggest pain point, which they will instantly desire.

 

In addition, ensure that the titles you suggest position and prepare them so they are ready to take the next step in the funnel.

 

Draft your titles in the style and manner of Todd Brown, Eugene Schwartz and David Ovigly.

 

Please include a combination of current pain points and future desired transformation.

 

Please suggest 5 titles under each of the following headings

3/5/7 steps to….

3/5/7 biggest {pitfalls} and how to avoid them

How to achieve {desired outcome} without {primary pain}

Frameworks

Step plans

Processes

Cheat sheets

Checklists

Templates

Swipe files

Webinars, Workshops and Free Trainings

 

A.I. Growth Prompt Swipe File:

SWIPE FILE – 0065 – ChatGPT Prompt of the Week – Lead Magnet Idea Generation

U – Uplevel Ads

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Short and sweet today.

 

And I’m not going to ruin it by over-explaining this…..

 

ARE YOU AFRAID YOU’LL STAY SINGLE FOR THE REST OF YOUR LIFE?

 

Facebook Ad Swipe File:

SWIPE FILE – 0065 – Matthew Hussey – FB ad to Free Workshop

N – Now Launching

Membership Offer Page

Matthew’s excellent copy follows through to his sales page.

 

DISCOVER THE 3-STEP FORMULA FOR CREATING THE COMMITTED RELATIONSHIP YOU DESERVE.

 

Simple and to the point. 

 

Promises his avatar the number 1 thing they want – a committed relationship.

 

Makes it sound simple – “What, there are only three steps?”

 

Provides a guarantee via a “formula”.

 

Highlights that people will get 3 free bonuses worth $447 when they sign up.

 

This is a great price anchor for a membership costing $69.95 per month or an annual sub costing $41 per month.

 

Offer Page Swipe File:

SWIPE FILE – 0065 – Matthew Hussey – Membership offer page

C – Conversion Optimization

Does your Facebook ad performance crash when you increase the budget?

 

There’s nothing worse than seeing a high-performing ad die.

 

Here are 5 rules to scale your ads while improving your ROI. 

 

Scaling is one of the biggest challenges online course, and membership site owners face with Facebook ads. You finally have an ad that’s performing, you up the budget, and when you check back, the performance has plummeted. Here’s what to do instead.

 

Rule 1 – Never mess with a performing ad or ad set

Incremental budget increases are fine but big jumps could kill your performance. Instead, duplicate the ad set with an increased budget. No matter what happens, at least you’ve protected the winning ad.

 

Rule 2 – Test with ABO, Scale with CBO

When testing audiences and creative, use ABO or Ad Set Budget Optimization. When you want to scale, move the winning creative and audiences into a CBO or Advantage Campaign Budget.

 

Rule 3 – Your ads will fatigue quicker

Your ad creative and copy will fatigue quicker when scaling. Stay ahead of the game by constantly testing and refreshing your ad visuals and copy to keep your audience engaged and your campaigns profitable.

 

Rule 4 – Use horizontal and vertical scaling

Use a mix of the two scaling strategies. Horizontal scaling means selecting new audiences for your ads, creating more opportunities to spend your budget. Vertical scaling involves increasing your ad spend while keeping the same target audience. 

 

Rule 5 – Your offer is key

Your offer may convert in a corner of your market. That doesn’t mean it’s going to appeal at scale. The biggest scaling challenges I’ve helped my clients overcome have involved optimizing the offer. This is the 20% that will get you 80% of your results.

 

Follow these 5 Rules for Scaling Facebook Ad Campaign and you’ll be well on your way to a profitable and rewarding online business.  Don’t forget to test, test, test! Try out different ad formats, copy, and visuals to see what resonates best with your audience. 



H – Hot Take

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P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

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Launch Newsletter Issue #00062

Micheal O'Neill

Welcome to L.A.U.N.C.H. the online business growth newsletter that’s as irresistible as a “Buy One, Get One Free” deal at a Porsche dealership.

 

Here’s what we have for you today:

 

Let’s get down to business…..

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If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

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L – Leads

If you’e ever asked yourself – “Should I do a paid launch Bootcamp?”

 

The answer is yes.

 

If you’ve never asked yourself the question. Now is the time.

 

No one said you have to give stuff away for free to generate leads for your launch.

 

Sure it is easier and cheaper. 

 

You now need two high converting offers and killer copy for two sales campagins.

 

But if you’re confident in your back end conversions it’s a massive thumbs up!

 

And this is exactly what Amy Porterfield is smack bang in the middle of right now.

 

Last year Amy tested running a paid Bootcamp in the run up to the launch of her signature program Digital Course Academy.

 

She called her Bootcamp – Course Confident.

 

If we think of the journey her audience are on, I love the name – Course Confident.

 

People need to believe three things before they buy:

  • I can do this
  • I like you and you can do this
  • You have a proven path for me to follow

 

The Course Confident Bootcamp is set up to achieve all 3, as well as erradicate doubt and objections to joining Digital Course Academy.

 

It’s elevating people to a position where they are ready to buy Amy’s signature program.

 

What could you do within your topic that would achieve the same outcome?

 

Plus getting people to pull out their wallets and pay a small fee in advance of a bigger ask triggers one of the strongest psychological triggers – Consistency.

 

People need to maintain a sense of consistency with their previous decisions. 

 

People who buy anything from you will be more likely to buy from you again.

 

The Course Confident Bootcamp was priced at $47.

 

But the real beauty in Amy’s approach is that Amy doesn’t just limit herself to selling to people on the Bootcamp.

 

She also does a traditional webinar launch of Digital Course Academy directly after the Bootcamp.

 

That means she has a group of highly qualified ready to buy people coming through the Bootcamp. 

 

And then with the free masterclass she also picks up all the people who didn’t commit to the Bootcamp.

 

Sometimes people are looking for a solution but they feel that a $47 bootcamp won’t solve they problem they face.

 

Below are two of Amy’s facebook ads for Course Confident:

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A – A.I. Growth Prompts

Prompt Objective:

You can never obsess over your Perfect-Fit Client too much. 

(unless you are using it as an excuse not to launch. ALWAYS BE LAUNCHING!)

Today we are going to do a 3-Part Perfect-Fit Client Deepedive.

This is an exercise I get my clients to do on a regular basis. 

And yes, even those clients who have breezed through the 7 figure mark years ago.

You are guaranteed to discover a new pain point or challenge and it always prompts a fresh angle for an offer or opt-in.

Prompt Outline:

Perfect-Fit Client A.I. Deepdive – Part 1

I want you to act like a world-class copywriter performing market research to better understand your audience. 

I want you to create a perfect-fit client persona profile for:

[Product/Membership Description] 

That helps [Brief Perfect-Fit Client Description]

Achieve [Dream Outcome]

Include Demographics, Psychographics, Main Challenges, Values, and Motivations of this buyer persona. Include key emotional drivers and powerful language. Give the Perfect-Fit Client a real name so it’s easy for us to refer to them.

Perfect-Fit Client A.I. Deepdive – Part 2

Thank you. 

Now tell me their top 5 most difficult challenges and 5 deepest fears [Perfect-Fit Client Name] has around finding the perfect [Product/Membership]. 

And what will happen if he/she/they doesn’t address the problem? I don’t want boring surface-level answers. Give me the deepest fears that [Perfect-Fit Client Name] likely wouldn’t admit out loud unless nobody else was listening. 

What is he/she/they afraid of the most? What causes him/her/them discomfort? What causes him/her/them pain and anxiety? What does he/she/they worry about? What keeps him/her/them up at night?

Perfect-Fit Client A.I. Deepdive – Part 3

Thank you. 

Keeping all of these challenges and fears in mind, write a 700-word journal entry from the perspective of [Perfect-Fit Client Name].

U – Uplevel Ads

Do yourself a favor. 

Hop on over to the Meta Ad Library and check out Amy’s recent ads. 

It’s awesome to see the big names go all out with their ad campaigns.

But here is one in particular that caught my attention for.

This ad is prompting Amy’s free Masterclass which was scheduled directly after the pre-launch Bootcamp.

Masterclass Facebook Ad Strategy

The opening hook straight away starts answering objections to launching a course:

  • Easy
  • Low-stress
  • Without big budget
  • Without big team

This is a great way to grab attention.

Then Amy goes into the big questions that people ask when considering creating a course…

(and if you don’t have real questions check out the A.I. Prompt above!)

“How will I find the people who need this course?”

“What if the tech is over my head?”

“What happens if I go through all of the trouble of creating a digital course, but no one even wants it?!” 

Then the resolution:

  • Not alone will I answer the question I’ll give you a NO-FAIL PLAN.

I now push all my clients to develop a workbook or guide to support their live launches.

This satiates people’s need for immediate gratification. 

People don’t like delaying the dopamine hit. 

This gives them something to hang their hopes on while they wait for the live element.

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N – Now Launching

Brave move here by Amy, counter to what 99% of the big names do.

 

She has offered people free access to Module 1 of Digital Course Academy during her launch.

 

course launch

Amy knows her content is top-notch, so she isn’t worried people will see it and not like it.

 

The risk is people will get in for free and then get stuck in implementation mode or get overwhelmed before the cart closes.

 

Obviously, Amy has thought about this, so I would imagine that she has moved most of her old Pre-Launch Content into Module 1 or made this module heavily mindset-focused.

 

This is the first time I’ve seen a big-name launcher do this, so hat tip to Amy.

 

She is a model for trying new shit. I’d love to see this crush for her.

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I’m not the biggest fan of Amy’s Offer Page headline.

It is generic and bland. 

Now don’t get me wrong, Amy’s launch will gross over $5,000,000.

But she and her team are copy geniuses, and I expect more.

Revenue simplified doesn’t mean anything.

And people don’t lie awake at night in pain wondering how they will “untie their earnings from their hours”

Yes, I know the point they are going for that that isn’t how people would talk about the problem they are facing.

But hey, when you’ve put in the pre-work with your audience and build anticipation and desire with a killer Bootcamp and Masterclass, your headline doesn’t have to shoulder all the burden of conversion. 

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C – Conversion Optimization

 Want to guarantee the highest ROAS from your Facebook ads?

If you’ve ever felt like your throwing ad $’s into a black hole…

…here are some simple steps you can take to get the best possible return on your ad spend. 

The Facebook Pixel is a game-changer, but most people don’t know how to set it up to get the very best results. 

The Pixel is your secret sauce for optimizing your conversions and ad performance.

Step 1️: (Obvious but important) Install Facebook Pixel on every website page.

Step 2: Install the Chrome extension – Meta Pixel Helper to test the Pixel is installed

Step 3: Create custom audiences for your domain, key website sections, and landing pages

Step 4: Set up the Facebook Conversion API

Step 5: Set up and prioritize your standard Facebook conversion events

Step 6: Create custom conversion events to track specific desired actions on your site.

Step 7: Link your custom conversions to Facebook’s standard events

Step 8: Create custom audiences based on your conversion events

Step 9: Create custom audiences from your customer and email lists 

Step 10: Set up offline events for lead and purchase events

Step 11: Upload conversion data to offline events weekly to feed info back to Facebook 

Step 12: Use retargeting and lookalike audiences to leverage your conversion data

Sometimes we forget the basics. 

Implement these 12 steps to build a solid foundation for your ads. 

The game is tough enough without unintentionally playing it in hard mode! 

H – Hot Take

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The funny thing is you don’t need to study philosophy to figure out what you want.

 

15 minutes every day with a journal is more than enough to figure out what you want.

 

Another 60 minutes learning the strategies and tools you need to get you there.

 

And the rest of the day implementing to make it a reality.

Micheal

 

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