Tag: emotional triggers

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Launch Newsletter Issue #00060

Micheal O'Neill

This is L.A.U.N.C.H., the online business growth newsletter that’s as irresistible as a ‘Free Plus Shipping’ deal.

 

Here’s what we have for you today:

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If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

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L – Latest News

Bummer, Threads is down for the count!

Mark Zuckerberg’s new social media platform, Threads, has lost over half of its users in just days! Read on to find out why this Twitter rival is struggling to retain its audience, and what hilarious excuses Zuckerberg gave for the plummet.

>>> Read more

OpenAI is playing the trademark game like a pro!

Unravel the mystery behind OpenAI’s filing for ‘GPT-5’ – Is it the future of AI or just a sneaky way to protect their cool name?

>>> Read more

Meta ad revenues skyrocket 12% leaving Microsoft and Alphabet in the dust!

With Meta’s double-digit growth, layoffs, and shuffling the deck, they’re proving that less staff and more engagement mean more money! Time to dig into the earnings reports and see how these tech giants are stacking up!

>>> Read more

A – A.I. For Growth

Latest A.I. Tools

Tired of snoozefest news apps that treat you like a passive reader?

Take charge of your news with witty AI summaries, bid farewell to clickbait, and now, enjoy news delivered with the smooth stylings of Snoop Dogg and the zen vibes of Gwyneth Paltrow! It’s like getting your news with a side of swag and a dash of enlightenment, all in one hilarious package.

>>> Read more

Unleash your inner Sherlock Holmes with AI-powered marketing automation on steroids.

Hyper-precision targeting and four layers of bounce detection mean you’ll reach the perfect prospects, not the rejects. Now, go crush it with charm and revenue!

>>> Read more

The kick-ass AI video creation platform that transforms your words into epic videos

Unleash your creative genius and turn your words into blockbuster videos with AI magic, making James Cameron jealous of your language versatility in 120 freaking languages!.

>> Read more

 

U – Uplevel Ads

One of the biggest names in the game is winding up for a big launch.

 

From the 17th to 31 August, Jeff Walker will deliver his hotly anticipated PLF Launch.

 

More on that below, but a key topic Jeff will address during his launch is A.I.

 

And, more specifically, how to leverage A.I. for bigger, easier, and more profitable launches.

 

So from the end of July, Jeff has been running lead generation ads for his A.I. Launch Playbook.

 

This is a genius move. Driving registration for a launch too far in advance is pointless.

 

However, filling your list with people who are interested in a topic that you are going to focus on during your launch is a win-win.

 

Jeff gets low-cost, high-quality leads that are aligned with his launch and time to build trust.

 

The leads get immediate gratification for a top-of-mind problem and will be brought even deeper during the launch.

 

Let’s dive into the ads:

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The allure of A.I. is dominating the headspace of online entrepreneurs all over the world.

 

When there is a wave in your industry, you best ride it.

 

The opening hook of the ad works because there is so much awareness and hype around A.I.

 

“Get my BEST AI prompts, shortcuts, & strategies…

 

… to launch & scale your business here:”

 

I like getting a link to the opt-in page early in the ad. 

 

I have found that ads with medium-length copy outperform short-form ads.

 

However, there are lots of people who won’t read longer form copy.

 

Putting your link high in the ad gives you the best of both worlds. 

 

You get an early CTA but provide additional information to convince people who need that little bit more.

One of the keys to writing engaging copy is making your sentences short.

 

When I can’t make a sentence less than 1 line, I love using “…” to break the sentence into two parts.

 

This approach is overused in this ad. The continuous use makes the copy hard to read.

 

Swipe File:

N – Now Launching

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The headline is far from the strongest proposition.

 

“Get the A.I. Edge… In Just One Click”

 

I don’t know what the A.I. edge is, and while one click tells me it is easy, it’s not either my:

  1. My primary fear/pain/challenge
  2. My #1 goal/dream/ambition

 

The fact that the topic is A.I. will more than make up for this, and the rest of the copy is sweet.


The subhead is where the magic kicks in. 

 

I’d love to see a test using the first line as the headline and changing the second line to – Get your proven….

 

Jeff delivers the A.I. Launch Playbook on the thank you page.

 

This is an interesting deviation from standard practice. 

 

If I was reading between the lines, they value the consumption of the lead magnet over inbox placement.

 

This may be because they plan to retarget opt-ins with ads to register for the upcoming masterclass, but they want to make sure people have consumed the lead magnet in advance.

 

Swipe File:

C – Conversion

Frustrated with your Facebook ad conversion rates? 

 

Want to profitably attract leads and make sales… 

 

…so you can grow your online business?

 

Here’s your shortcut to success! 

 

FACT: Emotional triggers are the secret to successful Facebook ads.

If you’re not using emotional triggers in your Facebook ads, you’re leaving money on the table! Keep reading to find out why emotional triggers work and how you can use them.

 

Step 1: Identify your target audience’s deepest desires, fears, and pain points.

Step 2: Create a compelling offer that addresses their emotional triggers.

Step 3: Use social proof to show that your product/service is the solution they need.

 

By using these three simple steps, you’ll create ads that resonate with your audience and trigger the right emotions to drive conversions. 

 

Emotional trigger #1: Fear of Missing Out (FOMO) 

Use scarcity, urgency, and exclusivity to create a sense of urgency and drive conversions. 

 

Emotional trigger #2: Social Proof 

Use testimonials, case studies, and user-generated content to show that your product/service is the solution they need. 

 

Emotional trigger #3: Instant Gratification 

Offer a quick and easy solution to your target audience’s pain points. 

Use a clear call-to-action (CTA) to make it easy for them to take action. 


Now you know the 3 Game-Changing Emotional Triggers to Boost Your Conversions Instantly! Use these emotional triggers to create Facebook ads that resonate with your audience, trigger the right emotions, and drive conversions! 

 

Don’t wait! Start using these emotional triggers in your Facebook ads today, and watch your conversions skyrocket!

H – Hot Take

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Keep going….

 

 

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

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Launch Newsletter Issue #00051

Micheal O'Neill

You’re viewing an email archive of The L.A.U.N.C.H. newsletter.

Join free to receive the weekly newsletter keeping course creators and membership site owners in the know-how.

L – Latest News

YouTube Stories are getting kicked to the curb, but don’t worry, you’ve got alternatives.

And if you want to drive subscribers like a boss, YouTube Shorts is where it’s at. So sayonara, Stories, and hello to the future of YouTube content creation.

>>> Read more

Pinterest is taking a hilarious and innovative approach to diversifying their search and recommendations

Get insights into the practical implementation of end-to-end diversification, making your online experience more inclusive and exciting. Say goodbye to boring and hello to diverse content!

>>> Read more

Twitter has introduced picture-in-picture (PiP) video playback

Discover how this update can revolutionize your Twitter experience and potentially transform the platform into a primary source of entertainment and information.

>>> Read more

A – A.I. For Growth

A.I. Prompt of the Week

Prompt Objective: 

Over the coming weeks, I will share a complete end-to-end process of using ChatGPT to create high-converting Facebook Ad copy. 

Each week will build on the last. Today is: 

  • Step 1 – What Information Do You Need? 

Prompt Outline:

I want you to act as an expert Facebook ad copywriter. 

My product/membership is {…..}, and it helps people do {….}.

My avatar is {….}

Your job is to create high-converting Facebook ad copy that attracts and positions our audience so they are ready to buy our product.

To get started, please ask me all the questions you need answered to do your job.

Prompt Use Case

Latest A.I. Tools

Your Support team but on steroids! ChatGPT + Crisp integration

RobojinAI will be your customer service superhero, trained on all your website content, PDFs, and SOPs. Say goodbye to boring, slow responses and hello to lightning-fast, mind-blowing support

>>> Read more

Turn brain-busting content into bite-sized brilliance in the blink of an eye! 

Finally, conquer those seemingly endless videos and perplexing papers by transforming them into fun-sized educational experiences faster than a toddler devours a bag of Skittles.

>>> Read more

Turn your boring documents into an exciting adventure! 

Say goodbye to versioning chaos and tedious edits, because Macro will compare files, consolidate changes, and even automate repetitive work. So why settle for boring documents when you can Macro-fy them? Get ready to rock those files!

>>> Read more

U – Uplevel Ads 

Simple ads work too….

Here is a very simple retargeting ad from Tracey Harris.

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3 Elements To Inspire Your Ad Campaigns:

  • We do all the hard work to drive people to our launch opt-in pages with ads, but sometimes we need to remember the easy stuff. Based on the video script, “You were checking out registering for my Instagram mastery masterclass…” this is clearly a retargeting ad. Every launch should have a campaign that retargets people who visit the opt-in page but don’t register.
  • With a solid primary promise, you don’t need a complex explanation – 3 proven secrets for turning Instagram followers into paying customers.
  • [FREE] converts well. If you are offering a lead magnet, webinar, or launch workshop, always include at least one headline option with [FREE]. I’d bet good money it will outperform other similar headlines without it.

Swipe:

N – Now Launching

Today we’re diving into a launch by Tracey Harris for her Social Method Society.

The Social Method Society membership is AUD $70 (USD $45) per month with an annual payment option of AUD $700 (USD $456).

Tracey is using a 3 webinar launch strategy. 

This will see her repeat the same live webinar on Tuesday, Thursday, and Friday.

This can result in a very long open and complex open cart period.

A more common option is to run the 3 webinars over 2 consecutive days.

This compresses your open cart period and keeps your email strategy simple.

Tracey is using the Demio platform to deliver her webinars which gets a big thumbs up from us.

Here is a link to Tracey’s offer page:

https://tracyharris.co/join/ 

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3 Elements To Inspire Your Ad Campaigns:

  • I love the headline structure – Why you are struggling to do {TASK} and {DESIRABLE OUTCOME}, and what to do instead. The copy and structure of the opt-in page are heavily influenced by Russel Brunson. 
  • “3 Secrets” is directly from Russel’s Perfect Webinar playbook, and the mechanism works. The number 3 is magic in marketing. It is the number of points we can hold in our heads and remember. 3 seems manageable and definitive, but there is enough “value”. It also gives the person opting in confidence that even if they are doing one or two of the points, there is still value in attending.
  • Nice use of the “Minus the overwhelm, anxiety, fear and wasted time” We normally see this as part of the headline formula “Get {Primary Desire} Without {Primary Frustration}. It’s a nice addition here as a stand-alone line.

 

Swipe:

C – Conversion

Ready to take your Facebook ad campaigns to the next level? 

You might be writing great ad copy, but are you writing copy that CONVERTS? 

Today, I’ll share my top secrets to writing irresistible ad copy that drives conversions for course creators and membership site owners! 

Here’s the deal. Writing ad copy that converts is about tapping into your audience’s deepest desires and fears.  I’ll show you how to craft ad copy that grabs attention, speaks to your audience’s pain points, and inspires action.

Step 1: Focus on the BENEFITS. Your audience doesn’t care about your product or service, they care about what it can do for them. Identify the main benefits of what you’re offering and use them to craft your ad copy.

Step 2: Nail your UNIQUE SELLING PROPOSITION. What sets you apart from the competition? Why should someone choose YOUR course, membership or lead magnet? Highlight what makes you different and emphasize it in your ad copy.

Step 3: Use EMOTIONAL TRIGGERS to grab attention. Fear, scarcity, urgency, and curiosity are all effective triggers. Use them to write copy that will resonate with your audience and inspire action.

Step 4: Write in a CONVERSATIONAL TONE. Your audience is more likely to engage with copy that sounds like it’s coming from a friend, not a marketer. Use “you” and “I” instead of “we” and “our” to make your copy more personal.

Step 5: Keep it SIMPLE. Avoid using technical jargon or complicated language. Your audience should be able to understand your ad copy without having to think too hard.

Step 6: TEST, TEST, TEST. There’s no one-size-fits-all solution to writing ad copy that converts. The best way to find what works for your audience is to test different variations of your copy.

BONUS TIP: Use SOCIAL PROOF to build trust. Share testimonials or statistics that prove the effectiveness of your product or service.

ANOTHER BONUS TIP: Don’t forget the CALL TO ACTION. Make it clear what you want your audience to do next. Whether it’s to sign up for your lead magnet, launch, or program, include a clear CTA in your ad copy.

Writing ad copy that converts is all about tapping into your audience’s desires and fears, focusing on benefits, nailing your unique selling proposition, using emotional triggers, writing in a conversational tone, keeping it simple, testing, and using social proof and a clear call to action.

H – Hot Take

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Still think code and capital will get the job done…… but, if you have the audience, you can get the other two!

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

5 Steps to Building an Online Business that Aligns with Who You Want to Become

Micheal O'Neill

5 Steps to Building an Online Business that Aligns with Who You Want to Become

Every action you take is a vote for the type of person you wish to become. When it comes to building an online business, this concept becomes even more important. As a course creator, membership site owner, or coach, you want to build a business that aligns with your values, goals, and ambitions. You want to create something that feels authentic, fulfilling, and profitable.

But building an online business that aligns with who you want to become isn’t always easy. There are so many pain points and challenges that come with entrepreneurship. That’s why in this blog post, we’re going to provide you with a practical step-by-step approach to building an online business that aligns with who you want to become.

Step 1: Define Your Values, Goals, and Ambitions

The first step in building an online business that aligns with who you want to become is to define your values, goals, and ambitions. Your values are the principles and beliefs that guide your decisions and actions. Your goals are the specific outcomes you want to achieve, and your ambitions are the bigger picture of what you want to accomplish in life.

To identify your values, think about what matters most to you. What are the things that you’re willing to stand up for? What do you believe in? Once you have a clear understanding of your values, you can set clear goals and define your ambitions.

Use long-tail keywords such as “define values for online business” and “setting clear goals for online business”

Step 2: Surround Yourself with Like-Minded Individuals

The second step in building an online business that aligns with who you want to become is to surround yourself with like-minded individuals. You want to find mentors, peers, and communities that align with your values and goals. These people will help you stay motivated, provide you with feedback, and offer you support when you need it.

To find like-minded individuals, look for online communities, attend conferences or events, or join mastermind groups. Surrounding yourself with people who share your values and ambitions will help you stay focused and inspired.

Use high-volume keywords such as “online business communities” and “finding mentors for online business”

Step 3: Take Consistent Action Towards Your Goals

The third step in building an online business that aligns with who you want to become is to take consistent action towards your goals. Building a successful online business takes time, effort, and dedication. You need to stay focused on your goals and take consistent action towards achieving them.

To stay focused, create a schedule and track your progress. Break down your goals into smaller, manageable tasks, and prioritize the most important ones. Celebrate your progress along the way and learn from your failures.

Use long-tail keywords such as “creating a schedule for online business” and “tracking progress for online business”

Step 4: Leverage Facebook Ads to Reach Your Target Audience

The fourth step in building an online business that aligns with who you want to become is to leverage Facebook ads to reach your target audience. Facebook ads are a powerful tool for course creators, membership site owners, and coaches to reach their ideal customers.

To set up a successful Facebook ads campaign, you need to define your target audience, create compelling ad copy and images, and optimize your ads for conversions. With the right strategy, Facebook ads can help you scale your online business and reach more people than ever before.

Use high-volume keywords such as “Facebook ads for course creators” and “scaling Facebook ads for digital products”

Step 5: Launch Your Digital Product Using Jeff Walker’s Product Launch Formula

Now that you have created your digital product and have built a community of engaged followers, it’s time to launch it. Jeff Walker’s Product Launch Formula (PLF) is a proven method for launching your product to the world.

The PLF follows a specific launch sequence that involves three phases: the pre-launch phase, the launch phase, and the post-launch phase. Each phase is essential for a successful launch.

During the pre-launch phase, you’ll be building up anticipation for your launch. You’ll be providing valuable content that is related to your digital product to your audience. This could be in the form of blog posts, videos, social media posts, or emails.

The launch phase is when you make your product available for purchase. During this phase, you’ll be using various marketing tactics such as email marketing, Facebook ads, and webinars to promote your product.

The post-launch phase is when you follow up with your customers and offer them additional products or services. This is also an excellent opportunity to gather feedback from your customers and make improvements to your product.

Implementing Jeff Walker’s PLF requires careful planning and execution. Make sure to follow the launch sequence and keep your audience engaged throughout the process.

Building a successful online business takes time, effort, and dedication. By following the steps outlined in this guide, you’ll be well on your way to creating a profitable online business that aligns with the person you want to become.

Remember to focus on providing value to your audience, building relationships, and solving their pain points. Keep experimenting with different marketing tactics until you find what works best for you and your business.

Now that you have a solid foundation, it’s time to take action and start building your online business. With the right mindset and strategies, you can achieve your goals and create a life you love.