High-Converting Webinar Opt-In Page Strategies

High-Converting Webinar Opt-In Page Strategies

Hate him or love him. (and you probably hate him!) Grant Cardone is one of the world’s top marketers.


His marketing style is brash and loud with private jets and lambos.


This isn’t our cup of tea. And if you’re reading L.A.U.N.C.H., it probably isn’t yours.


But that doesn’t mean we can’t learn from Grant.


In fact, some of the best lessons we can learn are from people at the polar opposite of our marketing style.


What I love about Grant is he knows his audience. 


Every campaign, promise, word, and image he delivers is fully aligned with the audience he serves.

Webinar opt-in page optimization

Before we get into the review can we just stand back and applaud the social proof.


“Grant Cardone – Certified Billionaire”


Firstly, I am pretty sure there is no Billionaire certification program. 


(Not that it isn’t something I’ve had to research just yet!)


But it takes a certain type of person to put this on an opt-in page. Bravo, Grant 👏👏👏👏 


OK, back into the opt-in page structure and what we can learn and implement in our own funnels.


There are two versions of this headline


  1. “How I did X” 
  2. “How Student Z did X”


Both of these are powerful mechanisms.


In both cases, “X” is the primary desire of your audience. 


Primary desires need to be specific. In this case, it is earning $5,000,000.


But not just making $5,000,000. It’s making it in 90 days with 0 contacts and just $100.


Bounding your primary promise with a timeline for attainment will always increase the appeal.


The next two elements are key because they answer two primary objections.


“Well, of course, Grant can make $5,000,000 in 90 days, but I don’t have his network or his money.” 


Everyone who lands on our opt-in page has a number of objections.


If we don’t answer the most common objections there and then it will kill our conversion rate.


This mechanism can be equally powerful to demonstrate how you achieved your audience’s primary desire or how a student of yours has achieved the primary desire.


Remember, people need to believe 3 things before they buy from you:

  1. You have the skills and knowledge to help them achieve their primary desire
  2. You have a process that guarantees they can achieve their primary desire
  3. You are the person they want to lead them to their primary desire


Both of these style webinars or lead magnets can work exceptionally well to instill these 3 beliefs before making an offer.


The pre-header is also a common and highly effective mechanism you can implement on your next opt-in page:


FREE (Training, Guide, Plan, Cheatsheet) Reveals


Opt-in Page Swipe Files


Webinar Strategies: How Reciprocity Drives High Attendance

Webinar Strategies: How Reciprocity Drives High Attendance

Webinar Strategies: How Reciprocity Drives High Attendance

Webinar Strategies: How Reciprocity Drives High Attendance

Want low-cost, high-quality, profitable leads… 

…that snap up your offers?

This is the most powerful psychological principle you can trigger.

It’s called Reciprocity and here’s how to use it…

Reciprocity is the foundation of modern direct-response marketing. when someone does something nice for you, you naturally feel obliged to return the favor, right? 🤗 That’s the power of reciprocity in action! 💪

Reciprocity is one of our deepest evolutionary instincts. One of the keys to our ancestors dominating the wild. The more benefit people got from the pack, the more they wanted to contribute 🦍

Step 1 – Attract 🧲 – Share a high-value lead magnet. Design the lead magnet to solve a big problem. The Bigger the pain points the more attractive. The bigger the pain point, the more reciprocity triggered.

Step 2 – Nurture 💆‍♀️ – Send opt-ins an email sequence showing them how to get the result they want. 5-7 emails are perfect. But remember no one cares about you. They only care about themselves and their problem. Help them solve it. 

Step 3 – Mini-Offer 🤏- Make an offer for a mini product ($17 – $49). You’ve delivered value. You’ve demonstrated your understanding of their pain and how you can help them. You’ve earned the opportunity to make a small ask.

Step 4 – Engage 😍 – enter them in your ongoing email sequence. Share client success stories and case studies. Show them that you care, understand, and want to help them. Make lodgements into your relationship bank account.

Step 5 – Launch 🚀- Deliver a free masterclass or webinar. Build lots of anticipation and expectation in advance. Demonstrate you are the person to help them achieve their dreams. Max out reciprocity and make your primary offer.