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Launch Newsletter Issue #00057

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L – Latest News

Instagram Threads hits 100 million users, leaving ChatGPT in the dust

If you want to witness the wild ride of an app taking over the world faster than a speeding bullet, buckle up and read this blog post!

>>> Read more

Twitter traffic is tanking like a deflated balloon

If you want to witness the epic battle between two tech giants, complete with lawyer letters and social media insults, this blog post is your front-row ticket to the drama!

>>> Read more

From AI-generated quizzes to personalized recommendations, YouTube are shaking things up

So, get ready to dive into the world of YouTube experiments and be the first to know what’s hot and happening on the platform.

>>> Read more

 

ChatGPT Prompt of the Week

Code interpreter is now live for all ChatGPT Plus users.

 

To activate it go to Profile > Settings > Beta Features > Code interpreter

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Some people call this a sneak peek at ChatGPT 5 because it is so powerful.

 

However, that is just a rumor without any basis.

 

The cool thing about Code Interpreter is you can upload files and data and ask ChatGPT questions about it.

 

This is massively powerful for Facebook ad analysis.

 

There are lots of applications, but let’s start with a simple one.

 

Go to your Meta Ad Account. Select a campaign.

 

Go to the Ads Tab.

 

Select and save all relevant reporting columns.

 

Click Reports > Export Table Data > Export to xls

 

Prompt Objective: 

 

Use ChatGPT Code Interpreter to analyze your campaign results – Step 7

 

Prompt Outline:

 

Part 1

 

I want you to act as an expert Facebook Data analyst.

 

Please review the uploaded campaign report from my Facebook Ad Account.

 

In a minute, I will ask you to:

 

  1. Tell me what is working and what is not.

 

  1. Suggest how I can optimize the campaign to reduce my costs and increase my profits.

 

Before I do, please tell me what additional information you need to make your recommendations.

 

Part 2

Answer questions asked by ChatGPT

 

Part 3

Based on the data provided, please:

 

  1. Tell me what is working and what is not working.

 

  1. Suggest how I can optimize the campaign to reduce my costs and increase my profits.

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U – Uplevel Ads

Buying high-quality traffic is not the challenge.

 

The challenge is crafting an offer that converts at a profit.

 

This week we are looking at a campaign from Susie Moore.

 

Susie is currently in the middle of a webinar launch.

 

When I went looking for her ads, I got a surprise.

 

Susie’s entire ad library focused on her evergreen launch.

 

Most ads have been live since Nov 2022. (AKA these ads are killing it!)

 

But that wasn’t the surprise. Check out the Now Launching section for the surprise.

 

So enough chit-chat. Let’s get down to the ad copy.

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I had to pick this ad as it features my good friend Andrew Woodward. What up Woody!

 

Social proof is one of the strongest psychological conversion tools we can use. 

 

Social proof takes many forms.

 

In this ad (as in 90% of her other ads) Susie uses the before and after frame.

 

It provides social proof that Susie’s methods work. 

 

And more importantly, paints a picture of what someone’s life looks like after her program.

 

First the ad connects with the frustration and the pain.

 

“Andrew was about to give up on his financial coaching business” 

(never let the truth get in the way of good ad copy!)

 

Then he took my program, and now this is how his life has changed.

 

The real trick with transformation is to make it as specific as possible.

 

Susie does a great job of connecting media exposure to the ultimate goal….

 

…increased conversion rates and sales….

 

Swipe Files:

 

N – Now Launching

Let’s leave the “Live Launch” to one side for a moment.

 

The first thing I noticed about the ads was how long most of them had been running for.

 

A couple were published in July 2023 but the majority of ads had been running since Nov 2022.

 

This is a sign that the ads are killing it.

 

But my surprise came when I clicked the link in the ad to access the webinar replay.

 

I was expecting to land on an opt-in or webinar registration page.

 

But I landed on a sales page with the webinar replay video at the top.

 

This is a 1h 33m webinar.

 

Susie has her ads split into top-of-funnel and bottom-of-funnel.

 

The top-of-funnel ads drive people to the sales page. 

 

The ads running from November 22 retarget people who have visited the sales page.

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This isn’t for the faint hearted.

 

Driving cold traffic from Facebook to a $497 offer is HARD.

 

Don’t even attempt this if the conversion rate for your offer isn’t off the charts.

 

My guess is the webinar completion rate is low. It’s just the lure people to the page.

 

You need to have a knock-out offer and killer copy to pull this off.

 

Swipe Files:

 

C – Conversion

 

Fed up with Facebook Ads

 

Is your ad account causing massive headaches? 

 

Here are 3 simple steps to flip frustration to elation and start getting the results you need from your Facebook ads. 

 

Navigating Facebook Ads can feel like a maze. Let’s face it the ad account interface sucks and there is so much conflicting information it’s hard to know where to start. Implement these 3 steps to start getting the result you want, even if you’re a newbie! 

 

1 – Know your audience! 

Dive deep into demographics, interests, and behaviors. Talk to your clients and prospects, and use ChatGPT as a market research tool. The more you know about your audience, the better your ads will perform! 

 

2 – Ad creatives matter! 

Combine eye-catching visuals with persuasive copy to captivate your target audience. Highlight your audience’s key pain points, dreams, and ambitions. Test different formats (image, video, carousel), and remember – relevance is key! 

 

3 – Track and analyze! 

Set up conversion tracking to measure your ads’ performance. Use Facebook Ads Manager to monitor results and optimize your campaigns. Learn from data, make adjustments, and watch your ROAS soar!

 

Ready to conquer Facebook Ads?  Remember:

Know your audience 

Create captivating ads 

Track, analyze, optimize

 

Take the first step – pick up the phone and talk to a client TODAY! You got this

H – Hot Take

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Still using Twitter for Hot Takes because I can’t screenshot on Threads on desktop!

 

 

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

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Launch Newsletter Issue #00034

You’re viewing an email archive of The L.A.U.N.C.H. newsletter.

Join free to receive the weekly newsletter keeping course creators and membership site owners in the know-how.

L – Latest News

Here’s the skinny on the new Facebook updates

We’re only 30 days into 2023, and Facebook have already released 4 updates to the ad platform. Here’s an overview of all 4 updates and thier impact on you the advertiser. 

Don’t sleep on Twitter ads… In Elon we trust!

It’s like they read our minds and knew we needed a way to reach those high-intent Twitter users. So, if you’re an advertiser on Twitter, don’t miss out on this opportunity to step up your game and get your message in front of the right people at the right time. 

Capture email address direct from your Instagram profile

Instagram just added a new ‘Lead Form’ option to your IG business profile CTA buttons, giving you new ways to caputre emails from youor profile. You can now choose between a standard data collection CTA or add custom questions to better understand your followers and gather more information for follow-up and planning. 

It’s time to check your IG CTA options and see how you can use this new feature to your advantage!

A – A.I. For Growth

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Get ready to unleash your inner Spielberg with Pictory’s Video Course Creator! 

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U – Uplevel Ads

This week’s deep dive: Don Millar’s Business Made Simple Coach Certification Funnel! 

So buckle up buttercup and let’s explore a multi-million $$$$ funnel.

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  • What to copy:

    • Don’t be afraid to experiment with short ad copy. I always start my campaigns with short, medium, and long-form ad copy. Having reviewed hundreds of Don’s ads, he is a fan of short/medium form copy.
    • Drafting short-form copy forces you to distill your primary promise into its most potent form. I start with short form and then expand rather than cutting down my long-form copy.
    • Don opens with a question, this is a good hook mechanism. It instantly positions your audience and grabs their attention. The questions speaks to the primary pain point of most coaches.
    • Raising a counterintuitive / countercultural point is a useful copy mechanism to provoke interest. I love how simple Don’s message is here – exposing the build it, and they will come fallacy.
    • Great use once again of the 3/5/7 Secrets/Steps

    What we’d test:

    • Overall this is a solid ad. I have no doubt it is converting well for Don. A word of caution, however, if you don’t have Don’s brand and guru status, you may need to work harder.
    • There is very little in the way of transformation in this ad. Profitable, sustainable growth is abstract. I would test copy that connects with the life a Business Made Simple Coach would like to live.
    • While the ad calls out the primary pain point, it could be more powerfully positioned through a story. For example, tell the story of a coach or even from Don’s early days in business when he didn’t have a proven process or model to follow.
    • Insert a quote from a frustrated coach who was struggling to make ends meet
    • The CTA is wrapped up with the primary promise. I would prefer to split these out and add an additional line with a more prominent CTA. People need direct instruction. Tell them the steps they need to take. 
    • Go negative with the headline – Avoid These 3 Mistakes

    Swipe:

    N – Now Launching

    The funnel structure is:

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What to copy:

  • This is a very simple above the fold opt-in page
  • The CTA is clear
  • Outlining the “on-demand” nature seeks to appease peoples need for immediate gratification

What we’d test:

  • Unusually Don uses video on the opt-in page. I would test versions with and without video. In my experience video ont he opt-in page reduces conversion reates.
  • The Business Coaches Cheklist PDF, eventhough valuable, is confusing and leads people in another direction. Stick to one call per action per landing page. I would test a seperate funnel for the checklist or inlcude the checklist as a bonus for registering for the webinar.
  • Deliver a proven curriculum is a strong proposition. Scale your coaching business and get serious results for your clients are vague. Either the topic for the webinar needs to change or more specific hooks need to be found to explain how coaches lives will change once they have implemented what they learn in this video.
  • Add a subheadline, 1-2 lines of text and 3-5 bullet points in place of the video to get coaches excited about will be possible for them registering.

Swipe:

C – Conversion Psychology

Want the secret sauce to getting more leads and sales?

Ever wonder why some copy grabs you and compels you to action?

One of the strongest psychological triggers you fire is LOSS AVERSION. 

Here’s the 30 second overview of what it is and how to use it…

  1. So, what is loss aversion? It’s the idea that we’re more motivated to avoid losses than to acquire gains. The fear of losing something is more powerful than the desire to gain something. Twice as powerful to be exact (we’ll do more to avoid losing $500 than make $1,000) 
  2. How do you use this to your advantage? Simple – communicate the potential losses from inaction clearly in your copy. Don’t just focus on the benefits of your course or membership; focus on the problems or struggles people will face if they don’t sign up.
  3. Facebook ads? Highlight the loss of valuable information, skills, or resources if someone doesn’t follow through with your CTA. Opt-in pages and sales pages? Focus on the loss of time, money, or opportunity.
  4. Email copy? Use subject lines that focus on a specific problem or challenge your audience faces. Like “Unlock the solution to [problem]” or “Say goodbye to [problem]” “Eliminate [problem] for good”.
  5. And don’t forget to use social proof – testimonials or success stories – to show the losses people avoided by taking action. Like “John saved $10,000 by enrolling in our course” or “Mary went from dead-end job to thriving business owner 3 months after joining” 

H – Hot Take

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Hahahhahah… Nice one Charlie! 

But seriously, what story are you telling yourself that is keeping you from making progress?

What you do matters. 

Keep going.

The world needs you.

Micheal

 

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch