Mastering the Art of Persuasive Ad Copywriting

Mastering the Art of Persuasive Ad Copywriting


Out of their entire funnel, I was most impressed with One Peak Creatives’ ads.


You can check out one of their ads here: 


But back to their ad copy for now.


I love the opening hook – How even a dog can go viral on TitTok and Instagram in 2024.


Let’s break it down:

  • It’s unexpected
  • It’s interesting
  • It opens a loop
  • It’s unique
  • It positions the audience
  • It tackles an objection (it’s harder to go viral in 2024).


The hook is paired with the still frame in the video. “If he can do it, so can you.”


The ad then goes on to deliver some value. As you read it, you feel like you are learning something.


Teaching is a good way to stoke interest and engage people with your ads.


They start the desire section with a mini case study explaining the hook and fill it with examples of people who have gotten the promised result.


The final section is beautiful. They tackle two big objections:

  1. How much will this cost?
  2. How long will it take me?


But they do it in a creative way using an analogy.


It takes less than a weekend and costs less than a tank of gas.


(Although, if they knew how much it costs to fill a “tank of gas” in Ireland, they might have used a different analogy.) 


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