Creating High-Converting Quiz Funnels
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Facebook Ad Quiz Inspiration for Your Next Campaign
Let’s take a look at a Marie Forleo ad driving people to a Quiz.
Quiz Funnels remain one of the cheapest ways to attract leads at scale.
The downside is they can take longer to get converting and to start seeing results.
One of the best ways to catch people’s attention is through identifying their pain points.
Marie does a great job in the open hook of this ad.
I think most of us business owners can relate to these pain points at some stage in our growth.
I love how Marie puts a label on the problem she is solving – “Time Stress”.
Time management has limited appeal. Everyone talks about stress.
But time stress feels like an entirely new concept.
How can youinnovatively label the problem you solve?
I love the clean yellow backed image. Just 13 words and an image of Marie.
Definitely one to try in your next campaign.
Facebook Ad Swipe Files
Understanding Quiz Opt-in Pages Tactics
Let’s take a look at a Marie Forleo Quiz opt-in page.
The Quiz is a lead generator for her Time Genius Program that launches in September.
This isn’t Marie’s best copy.
“Are bad habits costing you massive cash” doesn’t flow smoothly.
On the positive side:
- Questions make great headlines. We are conditioned to answer questions even if they are asked on paper. This instantly starts a conversation in your visitors head.
- The headline uses loss aversion. This is the strongest motivator for people.
- I love how Marie has come up with a way of calculating a dollar amount for the what your bad habits are costing you. If you’re bad habits cost you $20,000 a year and Marie has a course for $2,000 that will stop your bad habits of course you will buy it.
- Learn how to EARN more by working LESS – Increasing primary promise – decreasing work required to get it. This formula works.