Funnel review – Challenge Launch Funnel from Marisa Murgatroyd

September 14, 2023September 14, 2023 Micheal O'Neill

Funnel review – Challenge Launch Funnel from Marisa Murgatroyd

There’s always more than one way to skin a cat….

Let’s dive into an interesting Challenge Launch Funnel from Marisa Murgatroyd.

Selling online is continuously evolving.

As a launch method becomes popular, it loses its magic, and we need to innovate.

Challenge launches have been all the rage since the summer of 2020.

Getting sign-ups for a challenge was like shooting fish in a barrel.

2023 is a very different world. That doesn’t mean that challenges don’t work anymore.

It just means we need a little more ingenuity.

The goal is to reduce our Cost Per Lead and increase our pre-launch Revenue Per Lead.

Marisa is following a trend we started to see emerge about 6-8 months ago.

I call it the double funnel launch. We’ve analyzed a similar approach by Ryan Levesque back in issue 53 of the Newsletter.

This approach splits your paid traffic between sending people directly to the opt-in for the challenge and sending people to a lead magnet opt-in that offers the challenge as your next step.

The hope here is that you can reduce your front-end lead acquisition cost, as the CPL for the lead magnet can be 25%-50% of the cost of a challenge opt-in.

Then both opt-ins offer an upsell to VIP for the challenge.

Reviewing funnels every week, it feels like the days of a fully free launch workshop are limited.

The VIP upsell is now a constant feature in most launches, and seeing the conversion stats of people with paid launches, it’s getting harder and harder to argue for the free model.

So let’s take a look at Marisa’s double funnel opt-in pages:

Lead Magnet Opt-in Page

Challenge Opt-in Page

I’m a big fan of Marisa’s clean and simple opt-in page designs.

The stand-out element of both pages is the headlines:

The 20 Most Profitable Online Course Mega-Niches
The Fast, Free, Proven Way to Make Sure Your Online Course Idea Is Profitable — Before You Create It

Fast, Free and Proven – 3 massive conversion boosting words one after another.

Both headlines deal with objections.

I don’t know what niche to pick & I don’t know if people will buy my course.

I love how these are sequential problems.

Marisa is casting a wide net.

The lead magnet hooks people who want to start an online business but don’t yet know their topic.

The challenge is for people who have a topic but don’t know where to go next.

The beauty of the double funnel is that Facebook will be able to identify the perfect people for each funnel and will target them accordingly.

Jump down to Uplevel Ads to see Marisa’s ad copy.

Opt-in Page Swipe Files:

SWIPE FILE – 0061 – Marisa Murgatroyd – Lead Magnet Opt-in Page

Landing Page Review – Marisa Murgatroyd – Challenge Opt-in Upsell

September 14, 2023September 14, 2023 Micheal O'Neill

Landing Page Review – Marisa Murgatroyd – Challenge Opt-in Upsell

Instead of the traditional VIP package Marisa has gone with an upsell the impeccably named:
Instant Clarity Toolkit.

Not everyone wants to pay for extra calls and call recordings, but who wouldn’t want help with the most critical and challenging parts of coming up with their course idea?

I don’t think pricing this at $7 or $17 would affect the upsell conversion rate.

This is a beautifully aligned offer that encourages little step after little step in a logical and throughout way.

Facebook Ad Swipe Files:

- SWIPE FILE – 0061 – Marisa Murgatroyd – Challenge Opt-in Upsell

Facebook Ads Review – Challenge Launch Funnel from Marisa Murgatroyd

September 14, 2023September 14, 2023 Micheal O'Neill

Facebook Ads Review – Challenge Launch Funnel from Marisa Murgatroyd

Facebook Ad For Lead Magnet Opt-in

Facebook Ad For Challenge Opt-in

Notice how both ads open with a question.

In A.I.D.A. framework, asking a question is one of the best ways to capture people’s attention.

Marisa leads with the problem and instantly positions who should pay attention to the ad.

In both cases, she establishes authority and credibility.

But remember you will always be best served when your authority is based around the results you have helped others achieve.

I love the bullet points in the challenge ad.

Get out of overwhelm, stop procrastinating, and find the perfect course idea that’s right for you.

Facebook Ad Swipe Files:

SWIPE FILE – 0061 – Marisa Murgatroyd – Facebook Ad To Lead Magnet

SWIPE FILE – 0061 – Marisa Murgatroyd – Facebook Ad To Challenge

9 steps to more profitable Facebook Ads

September 14, 2023September 14, 2023 Micheal O'Neill

9 steps to more profitable Facebook Ads

Ever feel like you’re wasting money on your Facebook ads?

Tired of low conversions and not making the money you want from your ads?

Here are 9 steps to more profitable Facebook Ads

You want to make sales, but it seems like everyone else is seeing better results than you. The truth is that if you’re not testing, you’re leaving money on the table. But where do you start? Here’s what you need to know.

Step 1: Define Your Conversion Goals. Know what success looks like for your business.

(The 2 most important metrics = CPL & CPA)

Step 2: Create a Testing Plan. Identify potential areas for testing and prioritize.

(Areas to test – headline, creative, opening hook, body copy, audience)

Step 3: Kill the Duds. Switch off underperforming ads. Create variations of winning ads.

(never touch a winning ad. duplicate and make changes to the copy)

Step 4: Refine your Messaging. Leverage positive feedback loops.

(Use what works to create a unique value proposition.)

Step 5: Optimize Your Landing Page. Often this can be your highest ROI activity.

(Key sections in order: headline, subhead, image, body copy, CTA)

Step 6: Use Heat Maps and User Recordings. Track visitor behavior and optimize based on their actions.

Step 7: Analyze Your Results. Data is useless without interpretation. What is the data telling you? Let it inform your next steps.

Step 8: Rinse and Repeat. Most people don’t get the results they want because they quit too soon. Stay in the game.

Now you have the tools to drive data-driven success and increase conversions. Remember to start small, and test everything. With consistent effort, you can optimize your Facebook ad campaigns and achieve the results you deserve.

Launch Newsletter Issue #00061

September 14, 2023September 14, 2023 Micheal O'Neill

This is L.A.U.N.C.H., your personal online business growth captain – we guide you through the stormy Seas of Launching so you can make it safely to the Promised Land.

Here’s what we have for you today:

Funnel review – Challenge Launch Funnel from Marisa Murgatroyd
A.I. LAUNCH Prompt
A.I. Tool Of The Week
Facebook ads review – Facebook Ad For Lead Magnet Opt-in
Facebook ads review – Facebook Ad For Challenge Opt-in
9 steps to more profitable Facebook Ads

If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

L – Leads

There’s always more than one way to skin a cat….

Let’s dive into an interesting Challenge Launch Funnel from Marisa Murgatroyd.

Selling online is continuously evolving.

As a launch method becomes popular, it loses its magic, and we need to innovate.

Challenge launches have been all the rage since the summer of 2020.

Getting sign-ups for a challenge was like shooting fish in a barrel.

2023 is a very different world. That doesn’t mean that challenges don’t work anymore.

It just means we need a little more ingenuity.

The goal is to reduce our Cost Per Lead and increase our pre-launch Revenue Per Lead.

Marisa is following a trend we started to see emerge about 6-8 months ago.

I call it the double funnel launch. We’ve analyzed a similar approach by Ryan Levesque back in issue 53 of the Newsletter.

This approach splits your paid traffic between sending people directly to the opt-in for the challenge and sending people to a lead magnet opt-in that offers the challenge as your next step.

The hope here is that you can reduce your front-end lead acquisition cost, as the CPL for the lead magnet can be 25%-50% of the cost of a challenge opt-in.

Then both opt-ins offer an upsell to VIP for the challenge.

Reviewing funnels every week, it feels like the days of a fully free launch workshop are limited.

The VIP upsell is now a constant feature in most launches, and seeing the conversion stats of people with paid launches, it’s getting harder and harder to argue for the free model.

So let’s take a look at Marisa’s double funnel opt-in pages:

Lead Magnet Opt-in Page

Challenge Opt-in Page

I’m a big fan of Marisa’s clean and simple opt-in page designs.

The stand-out element of both pages is the headlines:

The 20 Most Profitable Online Course Mega-Niches
The Fast, Free, Proven Way to Make Sure Your Online Course Idea Is Profitable — Before You Create It

Fast, Free and Proven – 3 massive conversion boosting words one after another.

Both headlines deal with objections.

I don’t know what niche to pick & I don’t know if people will buy my course.

I love how these are sequential problems.

Marisa is casting a wide net.

The lead magnet hooks people who want to start an online business but don’t yet know their topic.

The challenge is for people who have a topic but don’t know where to go next.

The beauty of the double funnel is that Facebook will be able to identify the perfect people for each funnel and will target them accordingly.

Jump down to Uplevel Ads to see Marisa’s ad copy.

Opt-in Page Swipe Files:

SWIPE FILE – 0061 – Marisa Murgatroyd – Lead Magnet Opt-in Page

A – A.I. LAUNCH Prompt

Prompt Objective:

Want to drum up some revenue with a quick launch?

Pick a mini-product or bundle together some guides and videos that achieve a specific outcome.

All you need is a simple sales page, then fire up ChatGPT and give this prompt a go…

Prompt Outline:

I want you to act as an expert email copywriter.

Please draft a 4 part email sales sequence that will be delivered over 3 days.

The email series aims to get [avatar] excited about achieving their desired [customer transformation offered].

Each email will demonstrate why is the quickest, easiest and most cost-effective path way to achieving their goal.

Keep each email concise, valuable, and engaging.

Ensure every email has a call to action with a link to purchase the .

Insert placeholders wherever you think further customer details are needed.

The deadline to purchase the product is Day 3 of the email series.

One email will be sent on Day 1 and Day 2. On day 3, the final 2 emails will be sent.

Utilise urgency throughout the email sequence.

Write the email series in the style of [email copywriting style]. Do not mention this person anywhere in any of the copy.

Utilize as much of the data provided below as possible.

Each email is sent by [email author name]

Product = [Insert here]

Problem Product Solves = [insert here]

Primary Avatar Frustration = [insert here]

Customer Transformation Offered = [insert here]

Avatar Description = [Insert here]

Bonuses = [insert here]

Deadline = [insert here]

Guarantee = [insert here]

Email Copywriting Style = [Gary Halbert]

Email Author Name = [insert here]

A.I. Tool Of The Week

Craft killer content effortlessly with Stori AI!

Wave goodbye to bland and get ready to trend with style, substance, and a dash of AI magic. Get started, because making your mark has never been this entertaining!

>> Read more

U – Uplevel Ads

Facebook Ad For Lead Magnet Opt-in

Facebook Ad For Challenge Opt-in

Notice how both ads open with a question.

In A.I.D.A. framework, asking a question is one of the best ways to capture people’s attention.

Marisa leads with the problem and instantly positions who should pay attention to the ad.

In both cases, she establishes authority and credibility.

But remember you will always be best served when your authority is based around the results you have helped others achieve.

I love the bullet points in the challenge ad.

Get out of overwhelm, stop procrastinating, and find the perfect course idea that’s right for you.

Facebook Ad Swipe Files:

SWIPE FILE – 0061 – Marisa Murgatroyd – Facebook Ad To Lead Magnet

SWIPE FILE – 0061 – Marisa Murgatroyd – Facebook Ad To Challenge

N – Now Launching

Instead of the traditional VIP package Marisa has gone with an upsell the impeccably named:
Instant Clarity Toolkit.

Not everyone wants to pay for extra calls and call recordings, but who wouldn’t want help with the most critical and challenging parts of coming up with their course idea?

I don’t think pricing this at $7 or $17 would affect the upsell conversion rate.

This is a beautifully aligned offer that encourages little step after little step in a logical and throughout way.

Facebook Ad Swipe Files:

SWIPE FILE – 0061 – Marisa Murgatroyd – Challenge Opt-in Upsell

C – Conversion Optimization

Ever feel like you’re wasting money on your Facebook ads?

Tired of low conversions and not making the money you want from your ads?

Here are 9 steps to more profitable Facebook Ads

Step 1: Define Your Conversion Goals. Know what success looks like for your business.

(The 2 most important metrics = CPL & CPA)

Step 2: Create a Testing Plan. Identify potential areas for testing and prioritize.

(Areas to test – headline, creative, opening hook, body copy, audience)

Step 3: Kill the Duds. Switch off underperforming ads. Create variations of winning ads.

(never touch a winning ad. duplicate and make changes to the copy)

Step 4: Refine your Messaging. Leverage positive feedback loops.

(Use what works to create a unique value proposition.)

Step 5: Optimize Your Landing Page. Often this can be your highest ROI activity.

(Key sections in order: headline, subhead, image, body copy, CTA)

Step 6: Use Heat Maps and User Recordings. Track visitor behavior and optimize based on their actions.

Step 7: Analyze Your Results. Data is useless without interpretation. What is the data telling you? Let it inform your next steps.

Step 8: Rinse and Repeat. Most people don’t get the results they want because they quit too soon. Stay in the game.

H – Hot Take

It’s hard for normal people to understand driven people.

While you might not yet be Elon level never shrink to others levels.

Sometimes you’ve just got to do you even if others want you to be something else.

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch

3 Emotional Triggers to Boost Your Conversions

August 4, 2023August 7, 2023 Micheal O'Neill

3 Emotional Triggers to Boost Your Conversions

Frustrated with your Facebook ad conversion rates?

Want to profitably attract leads and make sales…

…so you can grow your online business?

Here’s your shortcut to success!

FACT: Emotional triggers are the secret to successful Facebook ads.

If you’re not using emotional triggers in your Facebook ads, you’re leaving money on the table! Keep reading to find out why emotional triggers work and how you can use them.

Step 1: Identify your target audience’s deepest desires, fears, and pain points.

Step 2: Create a compelling offer that addresses their emotional triggers.

Step 3: Use social proof to show that your product/service is the solution they need.

By using these three simple steps, you’ll create ads that resonate with your audience and trigger the right emotions to drive conversions.

Emotional trigger #1: Fear of Missing Out (FOMO)

Use scarcity, urgency, and exclusivity to create a sense of urgency and drive conversions.

Emotional trigger #2: Social Proof

Use testimonials, case studies, and user-generated content to show that your product/service is the solution they need.

Emotional trigger #3: Instant Gratification

Offer a quick and easy solution to your target audience’s pain points.

Use a clear call-to-action (CTA) to make it easy for them to take action.

Now you know the 3 Game-Changing Emotional Triggers to Boost Your Conversions Instantly! Use these emotional triggers to create Facebook ads that resonate with your audience, trigger the right emotions, and drive conversions!

Don’t wait! Start using these emotional triggers in your Facebook ads today, and watch your conversions skyrocket!

Landing Page Review – Jeff Walker – AI Launch Playbook – Opt-in Page

August 4, 2023August 10, 2023 Micheal O'Neill

Landing Page Review – Jeff Walker – AI Launch Playbook – Opt-in Page

The headline is far from the strongest proposition.

“Get the A.I. Edge… In Just One Click”

I don’t know what the A.I. edge is, and while one click tells me it is easy, it’s not either my:

My primary fear/pain/challenge
My #1 goal/dream/ambition

The fact that the topic is A.I. will more than make up for this, and the rest of the copy is sweet.

The subhead is where the magic kicks in.

I’d love to see a test using the first line as the headline and changing the second line to – Get your proven….

Jeff delivers the A.I. Launch Playbook on the thank you page.

This is an interesting deviation from standard practice.

If I was reading between the lines, they value the consumption of the lead magnet over inbox placement.

This may be because they plan to retarget opt-ins with ads to register for the upcoming masterclass, but they want to make sure people have consumed the lead magnet in advance.

Swipe File:

SWIPE FILE – 0060 – Jeff Walker – AI Launch Playbook – Opt-in Page

Facebook Ads Review – Jeff Walker – AI Launch Playbook

August 4, 2023August 10, 2023 Micheal O'Neill

Facebook Ads Review – Jeff Walker – AI Launch Playbook

One of the biggest names in the game is winding up for a big launch.

From the 17th to 31 August, Jeff Walker will deliver his hotly anticipated PLF Launch.

More on that below, but a key topic Jeff will address during his launch is A.I.

And, more specifically, how to leverage A.I. for bigger, easier, and more profitable launches.

So from the end of July, Jeff has been running lead generation ads for his A.I. Launch Playbook.

This is a genius move. Driving registration for a launch too far in advance is pointless.

However, filling your list with people who are interested in a topic that you are going to focus on during your launch is a win-win.

Jeff gets low-cost, high-quality leads that are aligned with his launch and time to build trust.

The leads get immediate gratification for a top-of-mind problem and will be brought even deeper during the launch.

Let’s dive into the ads:

The allure of A.I. is dominating the headspace of online entrepreneurs all over the world.

When there is a wave in your industry, you best ride it.

The opening hook of the ad works because there is so much awareness and hype around A.I.

“Get my BEST AI prompts, shortcuts, & strategies…

… to launch & scale your business here:”

I like getting a link to the opt-in page early in the ad.

I have found that ads with medium-length copy outperform short-form ads.

However, there are lots of people who won’t read longer form copy.

Putting your link high in the ad gives you the best of both worlds.

You get an early CTA but provide additional information to convince people who need that little bit more.

One of the keys to writing engaging copy is making your sentences short.

When I can’t make a sentence less than 1 line, I love using “…” to break the sentence into two parts.

This approach is overused in this ad. The continuous use makes the copy hard to read.

Swipe File:

SWIPE FILE – 0060 – Jeff Walker – AI Launch Playbook – Facebook Ad

Launch Newsletter Issue #00060

August 4, 2023September 14, 2023 Micheal O'Neill

This is L.A.U.N.C.H., the online business growth newsletter that’s as irresistible as a ‘Free Plus Shipping’ deal.

Here’s what we have for you today:

Bummer, Threads is down for the count!
OpenAI is playing the trademark game like a pro!
Meta ad revenues skyrocket 12% leaving Microsoft and Alphabet in the dust!
A.I. For Growth
Facebook Ads Review – Jeff Walker – AI Launch Playbook – Facebook Ad
Landing Page Review – Jeff Walker – AI Launch Playbook – Opt-in Page
The 3 Game-Changing Emotional Triggers to Boost Your Conversions

And, if you L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

L – Latest News

Bummer, Threads is down for the count!

Mark Zuckerberg’s new social media platform, Threads, has lost over half of its users in just days! Read on to find out why this Twitter rival is struggling to retain its audience, and what hilarious excuses Zuckerberg gave for the plummet.

>>> Read more

OpenAI is playing the trademark game like a pro!

Unravel the mystery behind OpenAI’s filing for ‘GPT-5’ – Is it the future of AI or just a sneaky way to protect their cool name?

>>> Read more

Meta ad revenues skyrocket 12% leaving Microsoft and Alphabet in the dust!

With Meta’s double-digit growth, layoffs, and shuffling the deck, they’re proving that less staff and more engagement mean more money! Time to dig into the earnings reports and see how these tech giants are stacking up!

>>> Read more

A – A.I. For Growth

Latest A.I. Tools

Tired of snoozefest news apps that treat you like a passive reader?

Take charge of your news with witty AI summaries, bid farewell to clickbait, and now, enjoy news delivered with the smooth stylings of Snoop Dogg and the zen vibes of Gwyneth Paltrow! It’s like getting your news with a side of swag and a dash of enlightenment, all in one hilarious package.

>>> Read more

Unleash your inner Sherlock Holmes with AI-powered marketing automation on steroids.

Hyper-precision targeting and four layers of bounce detection mean you’ll reach the perfect prospects, not the rejects. Now, go crush it with charm and revenue!

>>> Read more

The kick-ass AI video creation platform that transforms your words into epic videos

Unleash your creative genius and turn your words into blockbuster videos with AI magic, making James Cameron jealous of your language versatility in 120 freaking languages!.