Maximizing Sales with a Book-a-Call Funnel Strategy

Maximizing Sales with a Book-a-Call Funnel Strategy

Maximizing Sales with a Book-a-Call Funnel Strategy

Discover how to maximize sales for your next launch with an effective book-a-call funnel strategy. Learn key insights and strategies to boost your sales and grow your business.
Maximizing Sales with a Book-a-Call Funnel Strategy

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Facebook Ad Strategy: Evaluating an Ad to a Free Scorecard

Our Ad today is from a company that has shaped the world of digital marketing we see today.

Guess we should sit up and pay attention.

Introducing none other than Ryan Deiss and the team over at Digital Marketer.

What’s unusual about this ad is its simplicity.

No grandiose promises of endless profits or finding the answer to life, the universe, and everything (which we all know is 42).

The ad simply identifies a #1 pain point and promises to fix it with some very tangible outputs.

But don’t let the simplicity fool you. 

This is the starting point of an intelligent funnel! (more about that in the Now Launching section!)


 3 Elements To Inspire Your Ad Campaigns:

  • If you have never run a marketing team, the opening hook may seem weak. But trust me as a marketing leader, this is one of your biggest headaches. What to measure, how to measure them, what info is useful, how to track them week by week, and how to design something that the team doesn’t spend half their work day measuring. Oh, and you can give it to us in a scorecard too. Well, that is just the icing on the cake. Remember the usefulness, relevance, and pain-solving potential of your Lead Magnet is far more important than any fancy copy you can write.
  • Bullet points help you say more with less. It would have taken hundreds of words to explain what they have packed into just 6 short bullet points. Again it’s the strength of the lead magnet that enables Digital Marketer to skip the explanation about why marketing departments need a scorecard.
  • As this is a practical tool, Digital Marketer produced a 1-minute walkthrough video for the ad. Sure, someone could recreate the tool based on the video walkthrough, but why bother. You can get it for free on the next page. For some lead magnets, a visual demo can be your best sales tool. Even if you have an information-based lead magnet, you could do a screencast with a video overlay and bring people through the key sections.

But the real genius of this funnel is in the next section.

Facebook Ad Swipe File

A Closer Look at a Simple Opt-In Page for Your Next Launch


Very simple above-the-fold opt-in page. You can see that most of the copy from the ad is featured on the opt-in page.

Honestly, this is a little lazy. But hey, when you are Digital Marketer you can get away with things like this.

The video used in the ad is also used on the opt-in page.

It may be that the Facebook ad above is retargeting visitors to this page:

…or other similar pages and blog categories. 

Ok, so what’s so intelligent about this funnel.

Well, that isn’t revealed until we click on the “Build Your Scorecard (free) >>” button.

That’s when you are presented with some segmentation questions.


Depending on which option you select you are redirected to a different thank you page.

  • One option goes to an Agency Accelerator program.
  • Two options go to a “Book a Call” page
  • One option goes to an upsell for an online course 

You can view each thank you page in the swipe files below.

If you have multiple offers at varying price points or you want to run a “Book a Call” funnel but only want to speak to the people who are suitable for your offer this is a great format to let people self-select the option that is best for them, and you.

Book-a-call Funnel Swipe Files