Unconventional Tactics for Course Launches Exposed

Unconventional Tactics for Course Launches Exposed

Unconventional Tactics for Course Launches Exposed

Explore innovative strategies for course launches in this insightful post. Learn how leveraging paid bootcamps can elevate launch confidence and attract highly qualified leads. Discover effective masterclass Facebook ad strategies and unconventional tactics for maximizing course launch success. Gain valuable insights into overcoming objections, nurturing leads, and driving conversions in your course launch journey.
Unconventional Tactics for Course Launches Exposed

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Paid Bootcamp Strategy: Elevate Your Launch with Confidence

If you’e ever asked yourself – “Should I do a paid launch Bootcamp?”

The answer is yes.

If you’ve never asked yourself the question. Now is the time.

No one said you have to give stuff away for free to generate leads for your launch.

Sure it is easier and cheaper. 

You now need two high converting offers and killer copy for two sales campagins.

But if you’re confident in your back end conversions it’s a massive thumbs up!

And this is exactly what Amy Porterfield is smack bang in the middle of right now.

Last year Amy tested running a paid Bootcamp in the run up to the launch of her signature program Digital Course Academy.

She called her Bootcamp – Course Confident.

If we think of the journey her audience are on, I love the name – Course Confident.

People need to believe three things before they buy:

  • I can do this
  • I like you and you can do this
  • You have a proven path for me to follow

The Course Confident Bootcamp is set up to achieve all 3, as well as erradicate doubt and objections to joining Digital Course Academy.

It’s elevating people to a position where they are ready to buy Amy’s signature program.

What could you do within your topic that would achieve the same outcome?

Plus getting people to pull out their wallets and pay a small fee in advance of a bigger ask triggers one of the strongest psychological triggers – Consistency.

People need to maintain a sense of consistency with their previous decisions. 

People who buy anything from you will be more likely to buy from you again.

The Course Confident Bootcamp was priced at $47.

But the real beauty in Amy’s approach is that Amy doesn’t just limit herself to selling to people on the Bootcamp.

She also does a traditional webinar launch of Digital Course Academy directly after the Bootcamp.

That means she has a group of highly qualified ready to buy people coming through the Bootcamp. 

And then with the free masterclass she also picks up all the people who didn’t commit to the Bootcamp.

Sometimes people are looking for a solution but they feel that a $47 bootcamp won’t solve they problem they face.

Below are two of Amy’s facebook ads for Course Confident:

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Facebook Ads Swipe File

Masterclass Facebook Ad Strategy Unveiled

Do yourself a favor. 

Hop on over to the Meta Ad Library and check out Amy’s recent ads. 

It’s awesome to see the big names go all out with their ad campaigns.

But here is one in particular that caught my attention for.

This ad is prompting Amy’s free Masterclass which was scheduled directly after the pre-launch Bootcamp.

Masterclass Facebook Ad Strategy

The opening hook straight away starts answering objections to launching a course:

  • Easy
  • Low-stress
  • Without big budget
  • Without big team

This is a great way to grab attention.

Then Amy goes into the big questions that people ask when considering creating a course…

(and if you don’t have real questions check out the A.I. Prompt above!)

“How will I find the people who need this course?”

“What if the tech is over my head?”

“What happens if I go through all of the trouble of creating a digital course, but no one even wants it?!” 

Then the resolution:

  • Not alone will I answer the question I’ll give you a NO-FAIL PLAN.

I now push all my clients to develop a workbook or guide to support their live launches.

This satiates people’s need for immediate gratification. 

People don’t like delaying the dopamine hit. 

This gives them something to hang their hopes on while they wait for the live element.

Facebook Ads Swipe File

Unconventional Course Launch Strategic Move Revealed

Brave move here by Amy, counter to what 99% of the big names do.

She has offered people free access to Module 1 of Digital Course Academy during her launch.

course launch

Amy knows her content is top-notch, so she isn’t worried people will see it and not like it.

 

The risk is people will get in for free and then get stuck in implementation mode or get overwhelmed before the cart closes.

 

Obviously, Amy has thought about this, so I would imagine that she has moved most of her old Pre-Launch Content into Module 1 or made this module heavily mindset-focused.

 

This is the first time I’ve seen a big-name launcher do this, so hat tip to Amy.

 

She is a model for trying new shit. I’d love to see this crush for her.

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I’m not the biggest fan of Amy’s Offer Page headline.

It is generic and bland. 

Now don’t get me wrong, Amy’s launch will gross over $5,000,000.

But she and her team are copy geniuses, and I expect more.

Revenue simplified doesn’t mean anything.

And people don’t lie awake at night in pain wondering how they will “untie their earnings from their hours”

Yes, I know the point they are going for that that isn’t how people would talk about the problem they are facing.

But hey, when you’ve put in the pre-work with your audience and build anticipation and desire with a killer Bootcamp and Masterclass, your headline doesn’t have to shoulder all the burden of conversion. 

Launch Swipe Files

 

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Launch Newsletter Issue #00032

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Join free to receive the weekly newsletter keeping course creators and membership site owners in the know-how.

L – Latest News

This will change SEO and search forever!

Imagine asking your search engine “How can I get more subscribers for my membership?” and it gives you a customized marketing plan, no research, no website hopping. 

Well this may be closer than you think..

Microsoft’s Bing is getting a brain upgrade with the integration of ChatGPT. 

But beware, with this level of convenience comes the risk of ad revenue reduction and a shift in SEO optimization strategies. 

Want to know the cost of making your brand Insta-famous?

Look no further. This post breaks down the prices of influencer marketing like a menu at Olive Garden. 

From micro-influencers to celebrities, you’ll learn about the different pricing structures and global pricing tiers for each social media platform. 

Spoiler alert: It’s a lot. So grab a coffee, a calculator and a pen, it’s time to get schooled on the art of paying for influence.

LinkedIn is getting a facelift!

LinkedIn is rolling out 7 new features that will make your life easier, from improved video accessibility to post-scheduling. 

It’s like a new year make over, but for your online professional presence. 

This blog post has all the juicy details, so you can prepare yourself. 

Let’s get ready to step up our professional game.

A – A.I. For Growth

New A.I. Tools To Grow Your Online Business

Who doesn’t love a good Google Chrome extension. Here are 3 to pair with ChatGTP for even better results

WebChatGTP

Augment your ChatGPT prompts with relevant results from the web.

(Allow ChatGTP to search the internet and respond based on what it finds)

ChatGPT Prompt Genius

Discover, share, import, and use the best prompts for ChatGPT & save your chat history locally.

Search GPT Shortcut

It display the ChatGPT response alongside Google Search results

Here’s a fun bonus….

Predict 2023 with Praline AI

Choose from a few prompts and impress your audience with the best predictions for the upcoming year.

Powered by ChatGPT and some secret sauce.

U – Uplevel Ads

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What to copy:

  • Brilliant use of specificity to capture attention in the opening hook
  • The numbers “211” and “$6,418,323” are unusual and stand out
  • The opening hook also establishes authority and credibility
  • The same hook also leverages social proof
  • Any time you can combo multiple psychological triggers into one line its a big win
  • The second line establishes credibility and uniqueness. Counterintuitive or counter culture mechanisims are a great way to set up “us against them” it also works well in mature markets where people are skeptical of claims
  • Playing on the same theme – cold hard data sets this apart from other competitors teaching “theories and strategies”
  • From there they set up the conflict…. Never been easier to start an online business BUT there’s more competition. This establishes why people need to pay attention.
  • The basic premise of the ad offer is strong as it’s promising “what’s working right now”. This theme is reinforced throughout the ad. In rapidly changing niches this is always a strong offer when you have access to data
  • “highest-level coaching students” this is smart on many levels. First it sets up the authority of the results. Second it pre-sells the program that will be sold on the workshop
  • Great use of urgency throughout. The more urgency you can introduce to your ads the better:
    • …“right now”
    • …”register NOW”
    • …”annual Launch Lab”
    • …”working now”
    • …”while you still can”
  • The problem with free is that it devalues the training. If someone doesn’t value the trainingthey will be less likely to interact and participate in it. Pricing the workshop at $100 and then providing a 100% voucher increases the value proposition. This may lead to higher conversion rates and a higher show up rate. The impact of this approach will reduce over time and if the audience realize that everyone is offered a 100% discount they may start to question your integrity.
  • We have found a CTA sandwich around an in ad url increases outbound click through rates. You can see this deployed in the final 3 lines of the ad

What we’d test:

  • The ad copy above is likely targeting or retargeting a warm audience. For someone to engage with this ad they would have to know who Jeff Walker is and what problem a “launch” is a solution to. To expand the potential audience for this ad I would test both positive and negative framed hooks to position people as to the problem and solution.
  • This version of the ad had 4 video versions. 2 X 1:25 mins + 2 X 1:59. Each had slight variatios of the opening hook. For lead generation you will get better results with videos of 30 – 45 seconds. We’d test shorter videos that simply anser the questions – How are you going to help me make more money?
  • The “evil” the hero of our ad needs to overcome is “there is more competition than ever”. What’s at stake is no very high. Everyone knows this to be true. It’s true of all businesses. Using their knowledge of the challenges launchers face I would test 2-3 unique problems people face launching a course of membership.
  • Using “FREE” in the headline is always test worthy
  • Educating in your lead generation ads is always a good thing. I would test including and or teasing some of the findings. There is an opportunity to trigger curiosity, intrigue and recripriocity

N – Now Launching

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Some key takeaways

 

  • Specific and Quantifiable Results: The headline of the sales page mentions the specific number of launches that brought in a specific amount of revenue. This not only helps to establish credibility but also creates a sense of urgency by making the reader wonder what these successful launches have in common.
  • Social Proof: Mentioning that the strategies and tactics were distilled from successful launches among their highest-level coaching students serves as social proof of the effectiveness of their methods.
  • Scarcity: The use of language such as “It’s happening on January 11th and 12th, 2023” creates a sense of scarcity, making the reader feel that they need to act fast to take advantage of this opportunity.
  • Urgency: The use of phrases such as “this is what you need to know going into 2023” and “Ignore these lessons at your own peril” creates a sense of urgency, making the reader feel that they need to join the lab to avoid missing out on critical information.
  • Authority: The use of personal pronouns such as “I” and “my” helps to establish the authority of the speaker and makes the reader feel that they are learning from an expert.
  • No Fluff: The use of phrases such as “no theory here” and “no puffery or predictions” helps to establish that the lab is based on real-world, actionable strategies, rather than theoretical concepts.
  • Call to action: The page includes several clear calls to action, such as “Join me in the Launch Lab!” and “Register now” that encourage readers to take the desired action (signing up for the event).

C – Click Hunting

Uncommon Psychological Principles Used in Marketing

 

As course creators and membership site owners, you know that marketing is essential for the success of your business. But, have you ever thought about using psychological principles to make your marketing more effective? Let’s explore two powerful psychological principles that can help you increase conversions and drive sales: anchoring and idea anchoring.

 

Anchoring is the tendency for people to rely heavily on the first piece of information they receive when making a decision. This principle can be used to influence the perceived value of your course or membership site. For example, you can create a premium package with a high price point, and then offer a lower-priced package that still includes valuable content and resources. Customers will perceive the lower-priced package as a better value, even if it’s not significantly cheaper than similar offerings on the market.

 

Idea anchoring is another powerful principle that can be used to influence the amount someone is willing to pay for your course or membership site. By anchoring an idea in the customer’s mind, you can make them more willing to pay a higher price. For example, you can use testimonials or success stories to demonstrate the value of your course or membership site and show how it can help customers achieve their goals. This can create a sense of scarcity and urgency, making them more likely to invest in your offering.

 

In conclusion, anchoring and idea anchoring are two powerful psychological principles that can be used to increase conversions and drive sales for your course or membership site. By understanding and utilizing these principles, you can create more effective marketing campaigns and persuade more customers to invest in your offering.

What you do matters. 

Keep going.

The world needs you.

Micheal

 

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