challenge opt-in upsell

Challenge Opt-in Upsell – The Next Logical Step For Your Clients

Challenge Opt-in Upsell – The Next Logical Step For Your Clients

challenge opt-in upsell

Instead of the traditional VIP package Marisa has gone with an upsell the impeccably named:
Instant Clarity Toolkit.

Not everyone wants to pay for extra calls and call recordings, but who wouldn’t want help with the most critical and challenging parts of coming up with their course idea?

I don’t think pricing this at $7 or $17 would affect the upsell conversion rate.

This is a beautifully aligned offer that encourages little step after little step in a logical and throughout way.

Challenge Opt-in Upsell Swipe Files:

Launch Facebook Ads

A.I.D.A. Framework: Persuasive Launch Facebook Ads Swipe File

A.I.D.A. Framework: Persuasive Launch Facebook Ads Swipe File

Facebook Ad to Lead Magnet Opt-in 

Launch Facebook Ads

Facebook Ad to Challenge Opt-in

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Notice how both Launch Facebook Ads open with a question.  In A.I.D.A. framework, asking a question is one of the best ways to capture people’s attention.

Marisa leads with the problem and instantly positions who should pay attention to the ad.

In both cases, she establishes authority and credibility. 

But remember you will always be best served when your authority is based around the results you have helped others achieve.

I love the bullet points in the challenge ad.

Get out of overwhelm, stop procrastinating, and find the perfect course idea that’s right for you.

Launch Facebook Ads Swipe Files: