Facebook Lookalike Audiences – How to scale your business

Facebook Lookalike Audiences – How to scale your business

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Wish you could clone your best customers…so you can scale your online course or membership business? Well here are 3 simple steps to do just that with Facebook Lookalike Audiences

Scaling your ad campaigns shouldn’t feel like pulling teeth. How does Facebook lookalike audience work? With Lookalike Audiences, you tap into Facebook’s AI to find users who look most like your current customers. Here are Facebook lookalike audience best practices to help you get started today!

Step 1 for Creating lookalike audiences on Facebook

Define your “source audience.” Export your customers list. The more detail you have the better. Include purchase value amount as well as their contact details. This helps Facebook identify and prioritize them based on their spend.

Step 2 for Creating lookalike audiences on Facebook

Create your Facebook Lookalike Audiences. Upload your customer list as a custom audience. Once uploaded select your custom audience and create a lookalike audience. A lookalike is a certain percentage of a selected population that looks most like your customer list.

Step 3 for Creating lookalike audiences on Facebook

Launch your Campaign. Your Lookalike audience is based on customers but it is a cold audience. They may not know you, your solution or even the problem you solve. Bring them on a journey and give them everything they need to commit to taking action.

In general Facebook Lookalike audiences may not be as powerful as they once were. Having said that in our client accounts we are still getting high ROAS from value based Lookalike audiences. This is one of our go to audiences that we test in every campaign we launch.

 

 

Facebook Ads for Course Creators

Mastering Facebook Ads for Course Creators in 3 Easy Steps

Mastering Facebook Ads for Course Creators in 3 Easy Steps

Facebook Ads for Course Creators

Fed up with Facebook Ads

 

Is your ad account causing massive headaches? 

 

Here are 3 simple steps to flip frustration to elation and start getting the results you need from your Facebook ads. 

 

Navigating Facebook Ads can feel like a maze. Let’s face it the ad account interface sucks and there is so much conflicting information it’s hard to know where to start. Implement these 3 steps to start getting the result you want, even if you’re a newbie! 

 

1 – Know your audience! 

Dive deep into demographics, interests, and behaviors. Talk to your clients and prospects, and use ChatGPT as a market research tool. The more you know about your audience, the better your ads will perform! 

 

2 – Ad creatives matter! 

Combine eye-catching visuals with persuasive copy to captivate your target audience. Highlight your audience’s key pain points, dreams, and ambitions. Test different formats (image, video, carousel), and remember – relevance is key! 

 

3 – Track and analyze! 

Set up conversion tracking to measure your ads’ performance. Use Facebook Ads Manager to monitor results and optimize your campaigns. Learn from data, make adjustments, and watch your ROAS soar!

 

Ready to conquer Facebook Ads?  Remember:

Know your audience 

Create captivating ads 

Track, analyze, optimize

 

Take the first step – pick up the phone and talk to a client TODAY! You got this

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