Launch Newsletter Issue #00040

March 16, 2023August 11, 2023 Micheal O'Neill

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L – Latest News

Stop everything you’re doing and listen up!

OpenAI has just launched GPT-4, and it’s not just any AI model, folks. This bad boy has human-level performance on various academic and professional benchmarks, making it a game-changer.

>>> Read more

Google is set to add AI features to its Workspace products

The new features will enable users to generate, summarise and brainstorm text with AI in Google Docs, produce full emails in Gmail, and create AI imagery, audio and video to illustrate presentations in Slides.

>>> Read more

Buckle up and get ready for some hard truth, because engagement rates are dropping across the board!

But don’t fret, read this article to get the latest scoop on the median engagement rates for 14 industries on Facebook, Instagram, TikTok, and Twitter, and learn how to step up your social media game!

>>> Read more

A – A.I. For Growth

Get ready to sit back, relax, and watch your blog take off!

Botz, the magical genie of content creation, will grant you unlimited wishes for fresh and juicy articles that will make your blog pop like a firework!

>>> Read more

Looking for a sidekick to keep you entertained on Twitter and LinkedIn?

Look no further than Replai – the app that brings ChatGPT’s brainpower right to your fingertips! Say goodbye to boring conversations and hello to witty comebacks and helpful insights.

>>> Read more

Find anyone’s email on LinkedIn and become a lead-generation superhero

It’s like having a bloodhound in your pocket, sniffing out email addresses so you can pitch like a boss. Get it now and thank us later!

>>> Read more

U – Uplevel Ads

When it comes to plant-powered health there are few organizations bigger than The Food Revolution Network with over 700,000 members. John & Ocean Robbins combine subject matter expertise with incredible business and marketing acumen and implementation.

Today we are going to look at a Facebook ad for one of their many evergreen webinar funnels. Let’s dive in.

Ad Version 1 – Medium Form – Tackling Type 2 Masterclass

3 Elements To Inspire Your Ad Campaigns:

Look at that opening hook; “Each year, type 2 diabetes claims more than a million lives…” What an attention grabbing line. If you have type 2 diabetes or if you are worried that your lifestyle will lead you to type 2 diabetes, there is no way you will skim past this without paying attention. Now there are no fingers being pointed here. People are not being called out over their health but a real problem is surfaced and people are forced to ask…. Could this be me in the future?
They immediately move to tackling an objection. “We often treat it with medication….” It is important to join the conversation that your audience is having in their head and lead them where you want them to go. The best marketing set up an enemy, someone or something to throw stones at, to blame. To create an us v them feeling. Once you establish an enemy you want to discredit them. No I’m not talking about a mudslinging political campaign. I’m talking about establishing why your solution is superior to the alternative – “serious side effects, are expensive and often don’t work”
“That’s why this message is so urgent” Remember this is an evergreen campaign, but that still doesn’t mean that you can instill urgency. Remember urgency will drive more people to take action, scarcity will drive people to pay more for a solution.

Swipe:

SWIPE FILE – 0040 – Ocean Robbins – Facebook Ad to Webinar Registration

N – Now Launching

Webinar Opt-In Page – Above The Fold

Webinar Opt-In Page – Pop Up

Webinar Opt-In Page – Registration Bucketing Question

3 Elements To Inspire Your Ad Campaigns:

Attack Conventional Wisdom. Counter cultural arguments are extremely powerful. Even non-conspiracy theorists love when conventional wisdom is wrong. People respect others who challenge the status quo. People also hate when they feel they have been lied to or there is some hidden truth that has been kept from them. This headline is very compelling. They have triggered curiosity, suspicion, and FOMO. This is one of the best ways you can get people to register for your webinar or lead magnet.
This Masterclass is absolutely FREE and plays in your local time – I love how they have verbalized the evergreen nature of the webinar and portrayed a potential negative in a positive light.
Once you enter your contact details there is a 2nd step to the registration process. If this question was asked up front it would reduce the conversation rates significantly. As people have already entered their contact details and committed to the process there will be very little fall off with the request for extra info. However, that info is massively valuable. Based on people’s answers you can now have 3 different sales sequences which focus on the specific situation of each avatar. Everything from hooks, challenges, emotional drivers, outcomes and testimonials can be tailored to speak to the specific avatar. This is guaranteed to increase your sales during your follow up sequence.

3 Elements We’d Test:

We’d test removing the support and login menu. Any distraction is likely to reduce conversion.
There is some debate as to whether video increases or decreases on page conversion rates. It is likely that Ocean has tested the registration page with and without the video trailer. If you are including video on your registration page I would definitely test: Voomly https://www.voomly.com/. There are plenty of tools with similar functionality but this pops a registration form when a video gets to a certain point.
I’d test with and without the social sharing icons in the header and sidebar. Unless you are getting a significant number of shares and these shares are producing registrations I would take these off. They are not driving people to register for the webinar. I would set up a test that removes them from the opt-in page but adds them to the thank you page. People will be more likely to share once they have registered. One question I have is….How many people are willing to admit having or being worried about type 2 diabetes and sharing it openly on their social channels?

Swipe:

SWIPE FILE – 0040 – Ocean Robbins – Webinar Registration Page
SWIPE FILE – 0040 – Ocean Robbins – Webinar Registration Pop Up – Step 1
SWIPE FILE – 0040 – Ocean Robbins – Webinar Registration Pop Up – Step 2
SWIPE FILE – 0040 – Ocean Robbins – Webinar Registration Thank You

C – Conversion Psychology

There are ONLY 3 ways to grow your online business.

To be successful, you need to crack all 3 areas.

But…. master the third, and your knowledge commerce business will explode…

To grow your online business, you need the skills and systems to i) attract new customers, ii) sell more to existing customers, iii) retain customers for longer. Simple, I know, but don’t mistake simplicity for ease.
Most online business owners focus on attracting new customers. Having a system to introduce fresh prospects and convert them into customers is essential. However, it is also the most difficult and expensive.
Your lead generation, copywriting, and offer creation skills are key during this phase. The “best” rarely wins. Instead, it’s the marketer that demonstrates how their product solves the #1 pain point of their audience.
To sell more to existing customers, answer the question: How can I help them get their desired result faster with fewer headaches? The answer is rarely “more”. Give shortcuts. People will pay to buy back their time.
Upsells, downsells, order bumps, cross-sells, and add-ons are all ways to increase average order value. Make them feel like the logical next step for customers to take. On their way to solving their major pain point.
Focus on retention and optimizing customer lifetime value to unlock the power of compounding in your online business. This is both strategy and execution. Crack this, and your success is inevitable.
Step 1 is to create a success path for your customers through your business. Have low, medium, and high ticket options for them to ascend. Mini-course, signature course, membership, group coaching, mastermind.
Step 2 GET RESULTS. Without results, you don’t have an online business. Obsess over getting your customers the results you promise. No one leaves because they made too much progress. Results = Customers for life.

H – Hot Take

Go on…. go for a little walk…

P.S. If you like this newsletter and want to support it, you can:

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New A.I. Tools To Grow Your Online Busines

March 9, 2023November 9, 2023 Micheal O'Neill

New A.I. Tools To Grow Your Online Business

Tired of manually sifting through your interviews and podcasts for the juiciest quotes?

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Say goodbye to endless hours of manual transcription and hello to more time for the things you actually enjoy!

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Say goodbye to writer’s block and hello to viral fame with ChatGPT for YouTube

The AI-powered app that generates video ideas, titles, and descriptions faster than you can say “clickbait.”

>>> Read more

Launch Newsletter Issue #00039

March 9, 2023August 11, 2023 Micheal O'Neill

You’re viewing an email archive of The L.A.U.N.C.H. newsletter.

Join free to receive the weekly newsletter keeping course creators and membership site owners in the know-how.

L – Latest News

TikTok takes on Netflix and Amazon with new premium series feature for creators

Don’t miss out on this chance to see how TikTok is shaking up the streaming market, while also potentially creating a new revenue stream for creators and unique advertising opportunities.

>>> Read more

Get ready to take your storytelling and production value to the next level with these new AI tools for Youtube

YouTube’s new leader, Neal Mohan, has teased upcoming AI tools that will allow creators to virtually swap outfits and create fantastical film settings. This is a must-read for anyone interested in the future of YouTube and the creative possibilities of generative AI.

>>> Read more

Microsoft is shaking things up in the world of local search with the announcement of its new local search ads for Bing.

With additional updates such as code-free custom conversion setup and custom audience list creation, this is a great opportunity to enhance your online presence and drive sales. Don’t miss out!

>>> Read more

A – A.I. For Growth

Tired of manually sifting through your interviews and podcasts for the juiciest quotes?

Let Quotify AI do the heavy lifting for you and extract the best soundbites with lightning-fast speed.

>>> Read more

Transcribe audio in seconds and leave all those outdated and error-prone transcription tools in the dust

Say goodbye to endless hours of manual transcription and hello to more time for the things you actually enjoy!

>>> Read more

Say goodbye to writer’s block and hello to viral fame with ChatGPT for YouTube

The AI-powered app that generates video ideas, titles, and descriptions faster than you can say “clickbait.”

>>> Read more

U – Uplevel Ads

Well, look at what popped up in my Facebook feed today!

There are two launches I get excited about every year…

One is Jeff Walker’s Product Launch Formula, and the other is Stu McLaren’s Membership Experience.

Now other launches may make more money, but these two are by far and away the best to learn from when it comes to applying the principles of launching.

Stu’s TME Launch is not scheduled until 20 April 2023, so imagine my surprise when an ad popped up on Facebook today.

Now before I delve into the ad and landing page there is a massive learning straight off the bat.

It’s 9 March today. The launch is not until 20 April. Stu isn’t focused on signing people up for his launch this early. No, he has created a long runway to test his ad copy, creative, and opt-in page conversion rates.

There are big challenges when it comes to running ads for a launch. By the time you have figured out your winning combo of ads and creative, the launch is over. It is incredibly hard to scale quickly and hit an attractive Cost Per Lead.

For any fixed-date event, there is an optimum window of time where you can start promotion and keep early registrants engaged.

Open registration too late, and you won’t have enough time to fill the event. Open it too early, and people will forget they have registered.

2 weeks tends to be the sweet spot. But it is hard to scale an ad campaign to tens of thousands of $’s a day in just 2 weeks.

My reading of Stu going so early with his ads is to figure out the winning ads and run a couple of rounds of optimizations on the opt-in page.

This means when it comes time to scale the campaign, they can do so cost-effectively.

Just to give you an idea of the scale of this campaign….

In total, there are 27 variations of ads in the Facebook Ad Library, which include the url membershipworkshop.com. These ads appear in between 4 and 15 ad sets. This is a significant test.

The best part of all is you have a ring-side seat for the next month and a half.

Ok let’s dive into the ads:

Ad Version 1 – Medium Form – TME Launch

3 Elements To Inspire Your Ad Campaigns:

This is such a simple ad. Simple is beautiful. Simple is effective. The ad targets one pain point and one pain point only. Cashflow and business stability. This is always a top 3 problem for an entrepreneur. Something that keeps Stu’s perfect-fit client awake at night. So here is my question for you. What is a “top 3” problem that keeps your perfect-fit client awake at night that you can help them solve? The bigger and more painful the problem you can solve, the quicker people will flock to you for a solution.
Hooks don’t always have to be crushing pain points or wild promises. Sometimes a simple pattern interrupt can do the trick. The simple “Hello there” is an interesting approach. Other ads published for the Membership Workshop open with “I’m Stu McLaren”… “What time is it???”…. “Patty started with a super simple idea.”. It will be interesting to see how these opening hooks fare over the duration of the campaign.
The image is what drew me to review this ad. I love the screenshot approach. Almost everyone can test this option in their campaigns – My To-Do List – Complete the thing on offer. For an event / date-based launch, it also gives you an opportunity to prominently include the date. Notice how the action is transformative. Don’t just say download the lead magnet or register for the workshop. Paint the transformation someone will achieve when they take the action you prescribe. Oh, and a sneak two-for here! Notice the “all caps” FREE X 2. Free sells…

3 Elements We’d Test:

The URL in the body copy is formatted in bold and italics to draw attention to it, which is great. I would want to test if there was any uptake in the outbound click-through rate if this was entered as a live link. I always include at least one live link in the body of every conversion ad.
The headline Stu, Stu, Who The Heck is Stu? While interesting will possibly only resonate with people who know Stu. Now this version of the ad could be to warm traffic. It wasn’t one of the ads which appeared in 15 ad sets. However, I would test this ad with a headline that was focused on the avoidance of pain or attainment of pleasure. In this case, something like – Looking for more stability in your business? [FREE TRAINING] Proven Path To Membership Success
While the single line “hello there” is a pattern interrupt partially due to the empty space, I would test including more text directly after it. You only have 140 characters to convince people they should click on the “See more” and read the rest of your body copy. You want to make sure it packs a punch and gives them a reason to read on.

N – Now Launching

TME Launch Opt-in Page

TME Launch Opt-in Page Pop-up

TME Launch Opt-in VIP Upsell

3 Elements To Inspire Your Landing Pages:

TME Launch Opt-in Page – Single page, everything above the fold, opt-in page here for Stu. If it’s good enough for Stu with a launch he will be hoping will bring in over $5mill, it can work for your launch. Brilliant use of scarcity and deadline – This live training only happens 1X a year. Notice FREE Workshop. Despite being a multi day training only the first date is mentioned. This keeps it simple and doesn’t drive people into overwhelm.
TME Launch Opt-in Pop-up – Notice the inclusion of the phone number. Text message marketing is extremely powerful. Yes, there is a cost associated, but with Twillio’s low rates and high text message engagement rates, you will get a positive ROI.
TME Launch Opt-in VIP Upsell – An upsell is powerful from several perspectives. 1) it gives you an opportunity to scale your ad spend. At $47, it is somewhat realistic for Stu to break even on the costs of ads for his launch. This gives him massive confidence to scale his ad spend. 2) People who purchase a VIP package will be more like to engage with the launch. People who are more engaged will be more likely to buy. 3) The psychological principle of consistency means that people who have already paid an amount earlier in the process will be more likely to feel internally compelled to purchase when the primary offer is made for TME.

3 Elements We’d Test:

Paid launches are steadily rising in popularity. Those who have tested the model have seen far a far lower number of people partaking in their launch but get a far higher conversion rate during the launch and are reporting higher launch revenue. People have become used to opt-in for launches and then not taking part. It is a big scary test but one I would love to see on a launch of this scale.
I always test the text on the left and right sides of the page. There are two entrenched schools of thought on this. 1) your eyes always end up on the right side of the page, and this is where you should place the text. 2) your eyes scan the top of the page, hit the right side, and then travel diagonally from the top right-hand corner to the middle right in a Z pattern. Therefore your should place your headline along the top and your important text on the right side of the page. I have tested both and don’t have conclusive evidence for one approach or the other. I have seen switching sides, either way, result in a big jump in conversions, so it is always worth testing.
Getting a phone number is a good idea, but I would like to know how much it hurts the overall conversion rates. I would run 3 tests over a limited period of time: 1) no phone number collected 2) phone number on the secondary screen after opt-in 3) Phone number not optional. The real test is the impact on purchases for The Membership Experience. As a result, we want the opt-in sample sizes to be around the same size and be able to calculate the total spent per test.

C – Conversion Psychology

Without cold audiences, you’ll never successfully scale your Facebook ad campaigns.

Here are the 3 cold audiences you need to master…

…and more importantly, the correct order to unlock each level for maximum results.

Level 1 – Interest-based audiences. These are the most commonly used cold audiences on Facebook. Facebook uses its 72,000 data points per user to place people into common groups which you can target.
Using interest-based audiences allows you to tailor your ad copy and creative for maximum results. With individual ad sets you can quickly establish the audiences that work and the ones that don’t work.
Facebook has removed thousands of interest-based audiences. Fewer audiences leads to more competition in the most popular audiences. In addition, smaller audiences are performing worse than larger audiences.
Interest-based audiences are a great way to get started with Facebook ads. Test multiple audiences in direct and parallel interests to your topic. Aim for an audience size per ad set of 7-15 million people if possible.
Level 2 – Lookalike Audiences – When your ads start converting, build Lookalike audiences. Ask Facebook to find the 1% or 5% of the population who look most like the people who have converted.
Based on your conversion data Facebook will build audiences of the people most likely to take the action you want. This means you can reach a wider audience, in a more cost-effective manner for even better results.
The downside to Lookalike audiences is that Facebook needs a substantial sample size to identify which data points are most likely to indicate the perfect person to show your ads to.
Start with interest-based audiences first, and once you have conversions flowing, introduce Lookalike audiences. Remember, there is no such thing as the best audience type. Our goal is to leverage all 3 types.
Level 3 – Broad Audiences – A broad audience is where you define location only. This gives Facebook the ultimate freedom to pick and choose anyone they think has a likelihood of taking the action you specify.
As Facebook’s algorithm improves, the results from Broad targeting are getting better and better. It enables Facebook to better manage its distribution of ads across its users, producing a lower CPM for you.
By using broad targeting, you give up control to Facebook. This is good if they have lots of data on leads and sales. Without this data, they are shooting in the day, and they could waste a lot of ad $$$’s
Use broad targeting when you have built substantial conversion data in your ad account based on your level 1 and level 2 audiences. Broad targeting will be one of the best audiences for scaling your campaigns.

H – Hot Take

Go crush dem objections…. they are holidng your perfect-fit client back from achieving their ultimate dream.

P.S. If you like this newsletter and want to support it, you can:

New A.I. Tools To Grow Your Online Busines

March 2, 2023November 9, 2023 Micheal O'Neill

New A.I. Tools To Grow Your Online Business

Turn lecture slides to cheat sheets

Transforming lecture slides into cheat sheets is like turning a five-course meal into a deliciously deceptive snack – it’s all about condensing the important bits without losing the flavor!

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Stop wasting hours editing your audio

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Don your mental superhero cloak and unlock your brain’s lightning-fast processing

It’s like having a witty robot sidekick who can explain complex concepts using pop culture references and metaphors that even your grandma would understand.

>>> Read more

4 Steps To Crafting Effective ChatGPT Prompts

While many look at ChatGTP as a copywriting guru, it’s best to consider it a talented intern. It has massive potential, but without the right training and guidance, it will be as useful as a snowplow in the Sahara! Here are 4 steps to unlock ChatGTP’s genius…..

Identify the purpose and focus of the conversation. Before writing your prompt, it’s essential to have a clear understanding of what you hope to achieve through the conversation. Do you want to provide information, answer a question, or engage in casual conversation? By identifying the purpose and focus of the conversation, you can craft a prompt that is specific and relevant, leading to a more engaging and informative conversation with ChatGPT.
Use specific and relevant language. To make sure that ChatGPT understands your prompt and can provide an appropriate response, it’s crucial to use specific and relevant language. Avoid using jargon or ambiguous language that may cause confusion or misunderstandings. Instead, strive to be as clear and concise as possible, using language that is relevant to the topic at hand.
Avoid using open-ended or overly broad prompts. While it may be tempting to ask open-ended or overly broad questions in an attempt to get a more comprehensive response, these types of prompts can often result in disjointed or unfocused conversations with ChatGPT. Instead, aim to be as specific as possible in your prompts, defining a clear purpose and focus for the conversation.
Review and revise your prompt. Before sending your prompt to the ChatGPT, take a moment to review and revise it to ensure that it is clear and easy to understand. Consider whether the language is specific and relevant and whether the prompt is focused and avoids ambiguity.

By following these steps, you can craft effective ChatGPT prompts that drive engaging and informative conversations.

Launch Newsletter Issue #00038

March 2, 2023August 11, 2023 Micheal O'Neill

You’re viewing an email archive of The L.A.U.N.C.H. newsletter.

Join free to receive the weekly newsletter keeping course creators and membership site owners in the know-how.

L – Latest News

Facebook just dropped their quarterly Widely Viewed Content Report

Get ready to upgrade your ad game and learn the secrets behind Facebook’s distribution systems. Don’t miss out on this juicy intel!

>>> Read more

Google Ads is shaking things up with changes to their location targeting settings!

Say goodbye to low-impact options and hello to a more intuitive targeting experience. If you’re looking to simplify your campaigns, read on to learn more about the changes and how they’ll affect you. Don’t miss out on the chance to improve your targeting game!

>>> Read more

LinkedIn is expanding their interest targeting options

So, if you want to easily reach your B2B audience with tailored content while their interest is still hot, don’t miss out on the chance to serve ads directly to people who may be ready to learn more about your product or services!

>>> Read more

A – A.I. For Growth

Turn lecture slides to cheat sheets

Transforming lecture slides into cheat sheets is like turning a five-course meal into a deliciously deceptive snack – it’s all about condensing the important bits without losing the flavor!

>>> Read more

Stop wasting hours editing your audio

>>> Read more

Don your mental superhero cloak and unlock your brain’s lightning-fast processing

It’s like having a witty robot sidekick who can explain complex concepts using pop culture references and metaphors that even your grandma would understand.

>>> Read more

4 Steps To Crafting Effective ChatGPT Prompts

Identify the purpose and focus of the conversation. Before writing your prompt, it’s essential to have a clear understanding of what you hope to achieve through the conversation. Do you want to provide information, answer a question, or engage in casual conversation? By identifying the purpose and focus of the conversation, you can craft a prompt that is specific and relevant, leading to a more engaging and informative conversation with ChatGPT.
Use specific and relevant language. To make sure that ChatGPT understands your prompt and can provide an appropriate response, it’s crucial to use specific and relevant language. Avoid using jargon or ambiguous language that may cause confusion or misunderstandings. Instead, strive to be as clear and concise as possible, using language that is relevant to the topic at hand.
Avoid using open-ended or overly broad prompts. While it may be tempting to ask open-ended or overly broad questions in an attempt to get a more comprehensive response, these types of prompts can often result in disjointed or unfocused conversations with ChatGPT. Instead, aim to be as specific as possible in your prompts, defining a clear purpose and focus for the conversation.
Review and revise your prompt. Before sending your prompt to the ChatGPT, take a moment to review and revise it to ensure that it is clear and easy to understand. Consider whether the language is specific and relevant and whether the prompt is focused and avoids ambiguity.

By following these steps, you can craft effective ChatGPT prompts that drive engaging and informative conversations.

U – Uplevel Ads

This week’s Funnel deep dive is for none other than the big dog himself, Tony Robbins.

Tony has transitioned from a live event model to a virtual event and digital-first model.

The first UPW Virtual event had over 30,000 people join the event.

This doesn’t happen by chance, and you need an epic funnel to hit those numbers.

That was 3 years ago. Let’s look at what Tony is doing for his 2023 UPW event.

Ad Version 1 – Long Form

Ad Version 2 – Short Form

3 Elements To Inspire Your Ad Campaigns:
- Both ads open up with a Negative > Positive, one-two punch hook. Connecting with someone’s pain will capture their attention quicker than promising them their dream outcome. However, most people don’t like to rub their audience’s face in it. The quick transition from pain to pleasure is a good way to capture attention and lead people into your ad copy.
- The sparing use of emojis in Ad 1 draws attention to key elements of the ad without distracting from the message. Also, look at the mix of positions for the emojis. Many ads we study place all the emojis at the start or end of the lines. This can reduce the impact of the emojis. Mix your emojis up between the start, middle, and end of sentences in your ads. This will keep your audience engaged for longer.
- Using “all caps” can be a good way to draw attention to specific words or phrases. “FATE”, “STEP UP”, “MORE”. The human brain subconsciously scans for difference. When we see something different, we focus on it. Be sparing with your use of “all caps” however, neither Facebook nor your audience are fans of shouting. Be strategic with your “all caps” words when read together try to have them combine into a stand-alone message or instruction. Most readers will subconsciously absorb this message almost instantly. Use this to good effect in your ad copy.
3 Elements We’d Test:
- Tony has a massive budget, so I’d test spinning specific challenges into different ads and see which ones produce the most event registrations. I’d draft opening hooks for Financial, Relationship, Career, Loss, Health, Focus & Direction. When you try to solve multiple problems in your ad copy, you reduce the impact of the message.
- UPW is a unique event, it solves an incredibly wide range of problems. That is fine when you have the brand reputation and authority of Tony Robbins. If I didn’t know who Tony Robbins is, I would struggle to know what I will get from UPW based on the ad copy. Neither ad describes the transformation or what life will be like for people once they return from UPW. One simple way to do this is to include testimonials from previous attendees.
- “Adversity comes in many flavors:…”. I don’t think this is the language that most people would use. I would try some variations like – “We never know what challenges lie around the corner”, “Difficult times hit us in different ways,” “We never know our next challenge,” and “No matter what challenges you face”.
N – Now Launching
Section 1 – Objection Crushing

It’s customary for bonuses to be listed close to the offer stack and price reveal 75% of the way down the offer page. Screenshot 1 above is just below the hero section. This is telling me that two of the biggest objections to people joining UPW are 1) I don’t have the money, 2) I don’t have the confidence to implement what I will learn. Think about what objections you need to address to get people to read on and pay attention to what you have to offer. If you are sure of your data, you can answer them early, and by doing so you will keep them on the offer page for longer.

Section 2 – Program At A Glance

I especially love the one-line overview of each day. It tells you exactly what to expect for each day. – Create your breakthrough, Leverage the power of momentum, Create lasting transformation, and Embrace your new future. It feels like a well throughout journey. And this is exactly what it should feel like. This is for a live event. How can you do this for each module of your course or success path stage for your membership?

Section 3 – Next Level Proof + Social Proof

Ok…Ok…Not everyone can have Stanford University study and analyze participants at their events. This is a massive flex by Tony. However, stats, studies, and findings provoke interest. Find evidence that backs up your claims. Facts make your content stickier. It draws people into your content. Plus, you will get the social proof boost of including a logo and name of a well-known university or source on your sales page. Even if they have no connection with your course or membership, you will benefit from the halo effect.

C – Conversion Psychology

Want low-cost, high-quality, profitable leads…

…that snap up your offers?

This is the most powerful psychological principle you can trigger.

It’s called Reciprocity and here’s how to use it…

Reciprocity is the foundation of modern direct-response marketing. when someone does something nice for you, you naturally feel obliged to return the favor, right? 🤗 That’s the power of reciprocity in action! 💪
Reciprocity is one of our deepest evolutionary instincts. One of the keys to our ancestors dominating the wild. The more benefit people got from the pack, the more they wanted to contribute 🦍
Step 1 – Attract 🧲 – Share a high-value lead magnet. Design the lead magnet to solve a big problem. The Bigger the pain points the more attractive. The bigger the pain point, the more reciprocity triggered.
Step 2 – Nurture 💆‍♀️ – Send opt-ins an email sequence showing them how to get the result they want. 5-7 emails are perfect. But remember no one cares about you. They only care about themselves and their problem. Help them solve it.
Step 3 – Mini-Offer 🤏- Make an offer for a mini product ($17 – $49). You’ve delivered value. You’ve demonstrated your understanding of their pain and how you can help them. You’ve earned the opportunity to make a small ask.
Step 4 – Engage 😍 – enter them in your ongoing email sequence. Share client success stories and case studies. Show them that you care, understand, and want to help them. Make lodgements into your relationship bank account.
Step 5 – Launch 🚀- Deliver a free masterclass or webinar. Build lots of anticipation and expectation in advance. Demonstrate you are the person to help them achieve their dreams. Max out reciprocity and make your primary offer.

H – Hot Take

This one doesn’t need an explanation….

Do it…..You know you want to…. https://godly.website

P.S. If you like this newsletter and want to support it, you can:

New A.I. Tools To Grow Your Online Busines

February 23, 2023November 9, 2023 Micheal O'Neill

New A.I. Tools To Grow Your Online Business

Bring your wildest dreams to life without ever leaving your keyboard

With this text-to-video platform, you can create animations that will blow your viewers’ minds. So go ahead, let your imagination run wild – the only limit is your creativity.

>>> Read more

Turn your scattered thoughts into a coherent story in seconds

Plus, with its AI-generated narratives and slides, you’ll feel like you hired a team of ghostwriters for the price of a latte. So why settle for mediocrity when you can have Elaborate.ai?

>>> Read more

Transform your pantry chaos into culinary creativity with this recipe generator

Turn those random ingredients into a delicious meal that will make even Gordon Ramsay jealous. So put down that burnt pot and pick up your phone – it’s time to join the Bad Cook Club.

>>> Read more

Launch Newsletter Issue #00037

February 23, 2023August 11, 2023 Micheal O'Neill

You’re viewing an email archive of The L.A.U.N.C.H. newsletter.

Join free to receive the weekly newsletter keeping course creators and membership site owners in the know-how.

L – Latest News

Elon Musk is tweeting again, and this time he’s suggesting that Twitter might just open-source its algorithm next week!

Who knows if it’s a joke, but if it’s true, get ready to be disappointed at first and then amazed as the algorithm improves rapidly.

>>> Read more

Experience the ultimate level of social media protection, visibility, and support with Meta’s new subscription bundle, Meta Verified.

Say goodbye to account verification, security, and support worries—Meta Verified has it all. Plus, increased visibility and reach for your account for just $11.99 a month, it’s a no-brainer!

>>> Read more

TikTok has released a new feature in their Creative Center – Top Products

With TikTok Top Products, you’ll be well-equipped to analyze, plan, and adjust your campaigns for maximum success. If you’re serious about marketing your business on TikTok, you must check out this amazing new feature.

>>> Read more

A – A.I. For Growth

Bring your wildest dreams to life without ever leaving your keyboard

With this text-to-video platform, you can create animations that will blow your viewers’ minds. So go ahead, let your imagination run wild – the only limit is your creativity.

>>> Read more

Turn your scattered thoughts into a coherent story in seconds

Plus, with its AI-generated narratives and slides, you’ll feel like you hired a team of ghostwriters for the price of a latte. So why settle for mediocrity when you can have Elaborate.ai?

>>> Read more

Transform your pantry chaos into culinary creativity with this recipe generator

Turn those random ingredients into a delicious meal that will make even Gordon Ramsay jealous. So put down that burnt pot and pick up your phone – it’s time to join the Bad Cook Club.

>>> Read more

U – Uplevel Ads

Your Facebook ads shouldn’t stop when you close registration for your pre-launch workshop.

Nope, that’s the exact point they should kick into overdrive.

Today’s Facebook Ad examples are from an open cart Facebook ad campaign for Bonnie Christine’s, Immersion course

This is a once a year launch for a $1,997 course. B

Bonnie has just wrapped up her pre-launch and has now entered that magical open cart period.

I have picked two ads to review today.

Ad 1 is a sales page retargeting ad.

Ad 2 is a retargeting people who registered for or interacted with her pre-launch content.

Let’s dive in….

Ad 1

Ad 2

3 Elements To Inspire Your Ad Campaigns:

When using retargeting you are in control of who sees your ad based on the actions they have taken. Make the most of what you know about them. Make them feel like you are talking directly to them.
Ad 1 opens with – “Cold feet about joining the Surface Design Immersion class of 2023? That’s okay, my pattern-loving friend. 💕”. If someone has checked out your sales page but has not purchased this is a great way to connect with them. To a cold audience this would be a horrible hook.

Ad 2 opens with – “Hello, creative friend! Let’s keep the momentum flowing”. Again this would be a horrible opening hook to a cold audience but for someone who has experienced the excitement, energy and momentum of the pre-launch this is bound to capture their attention.

Remember you can stack triggered events to tailor ads specifically for people who have visited all 3 pages of a pre-launch funnel or people who have visited just one. Again this gives you plenty of interesting messaging options.

Don’t be afraid to call out objections in your ad copy especially for bottom of funnel retargeting ads to drive sales. Take a look at Section 2 of Ad 1. People who are in the purchase consideration phase have lots of questions. In general most people have very similar questions. Bonnie calls out these objections – Time, Money, Self-Belief. In just one section she hits on 3 of the 5 primary objections to buying anything. (hit reply and I’ll tell you the other 2!)
Use testimonials in your ads. Having 50 brilliant testimonials on your sales page is useless unless people see them. Don’t just use testimonials to make the sale. Use testimonials to get people interested in visiting your sales page. Christine does this to great effect in the desire section of Ad 1.

3 Elements We’d Test:

Avoid vague and flowery language. A headline in Ad 1 reads – “🌿Building a brand that embodies their essence . . .” I have no idea what this means. It may be something that a client said once but it isn’t very concrete. You need to land the plane for people.
…..Build a unique and profitable business

Also try to avoid words that end with “ing”. “Build a brand” is a stronger than “Building a brand”.
Avoid telling people your course is transformative. Show them. We are told our programs should change people’s lives so everyone says their course or membership is transformative. Your customers don’t know what that means. Be specific about how their life will change. Otherwise you are just using fluffy filler words.
Testimonial Carousel. Across this campaign Bonnie has used video to great effect. I would also test image carousels. Create nice graphics of each testimonial. Stack the best 6 and create a testimonial carousel ad. After every second testimonial include a promo image for the program but include an arrow to tell viewers that there are more testimonials to come.

Swipe:

SWIPE FILE – 0037 – Bonnie Christine – Facebook Ad to Sales Page v1

SWIPE FILE – 0037 – Bonnie Christine – Facebook Ad to Sales Page v2

N – Now Launching

Ok. So let’s dive into Bonnie’s sales page. In particular, I am going to focus on the lead section.

The phrase lead originates in the newspaper industry. It was the introductory paragraph or two that hooked readers into reading the rest of the article. It is normally 150 – 300 words in length, and it is a self-contained argument as to why someone should sign up for your offer. Someone should be able to make the decision to buy or not based on the lead.

The purpose of the rest of your sales page is to provide evidence to back up the argument in your lead.

3 Elements To Inspire Your Sales Page:

The aesthetics are beautiful. There is lots of space. The design is simple but interesting. Most of all, it is warm and welcoming. There are some design elements out of the shot above (which you can see in the swipe file), but the simplicity of this page is a key part of its beauty. Don’t feel you need to cram lots of design features onto a sales page. Let the copy do the talking. The purpose of the design is not to get in the way.
I am a huge fan of positioning statements, especially when they are kept to 3. Bonnie introduces this in the “Whether you want to:” section This section should feature on every sales page. Split your perfect-fit clients into 3 categories and describe each one’s dream outcome. I especially love “Hello, curious creative”… “Hello, side hustle!”… “Hello, full-time designer” Naming your avatar categories makes it super powerful.
Don’t be afraid to use language differently if it reflects your audience “BUILD AN ENTIRE BREATHTAKING CAREER FROM YOUR HOME.” The majority of people would have gone with “Build an entire breathtaking business from your home” As this is in such a prominent position, I am sure the word “career” is not random. It could be that Bonnie’s perfect-fit client is coming from a corporate background. It could be that for many of Bonnie’s audience, the thought of starting a business is scary, but building a career from home is less scary. Know your audience and use the language that will best resonate with them.

3 Elements We’d Test:

There is a lot of dead space in the most important part of the page – the hero. No, I am a fan of space, but you have to use your highest-traffic areas to maximum effect. It isn’t about getting rid of space it is about getting the greatest return per pixel possible. I think the hero could move the sales process on better.
Make your hero about your audience’s outcome. Now I have mentioned this before, sometimes when a course or membership becomes so big and well-known, the rules that apply to mere mortals no longer apply. The hero is all about the course – Immersion. There is no mention of what it can do for the reader. It could be that this course is so well known it has become a benefit in its own right, but I would definitely test including the core premise and expected transformation as a short headline and subheadline.
Bring your creative dreams to life. This is a little vague for me. Sure, I can understand what it means but it is not painting a picture of what my life will be like with my creative dreams come true. Headlines like – “Build Your Profitable Design Career From Home Today”. “Your Profitable Home Career Starts Today” “Start Your Dream Design Career From Home Today” may add more weight. The biggest killer of strong headlines is casting a wide audience net. The wider your target audience, the less specific you can be.

Swipe:

SWIPE FILE – 0037 – Bonnie Christine – Sales Page

C – Conversion Psychology

Long before Facebook ads and email…

..in small tribes, elders would share stories around the fire.

It was how knowledge was shared and relationships built.

We have evolved, but storytelling is just as important today.

Here are 5 ways you can use stories to grow your online business.

Make your clients the hero of your stories. Outline the challenges they faced, how they overcame them (with your help) and how their life is now different. You will get far more credit using this approach rather than shouting about how great you are.
The Hero’s Journey framework is used by many hit movies. You can use it to craft compelling stories for you and your clients. The hero is called to adventure, meets a mentor, crosses a threshold and faces challenges, wins the battle and returns reborn called to help others.
You need structure if you are going craft a compelling story that draws people in. Here are seven of the key elements: the hook, the premise, the characters, the inciting incident, the rising action, the climax, and the resolution.
Some story models you can use are: before and after, overcoming obstacles, expert journey, case studies, behind the scenes. The key is to make sure your story is relatable, honest and authentic to your audience.
For a story to be gripping the stakes need to be high. The best stories get to a point of conflict quickly. Create tension and drama to draw your audience in get them invested in the outcome. The best stories are the ones which your audience can see themselves in.

H – Hot Take

P.S. If you like this newsletter and want to support it, you can:

New A.I. Tools To Grow Your Online Business

February 16, 2023November 9, 2023 Micheal O'Neill

New A.I. Tools To Grow Your Online Business

Muse.ai’s Perceptual Artificial Intelligence technology makes video content more accessible than ever

The all-in-one video platform is perfect for marketers, creators, and anyone looking to consume and share information more efficiently.

>>> Read more

Take your video skills to the next level with InVideo!

No more stressing about creating videos that are less than perfect. InVideo’s templates make it easy to create professional-looking videos in no time, even if you have no video editing experience.

>>> Read more

Get ready to be a video editing pro in no time with Wisecut!

This AI-powered tool uses voice recognition to create stunning videos in a snap, making it perfect for content creators, marketers, and anyone who wants to create professional-looking videos without breaking a sweat.

>>> Read more

Launch Newsletter Issue #00036

February 16, 2023August 11, 2023 Micheal O'Neill

You’re viewing an email archive of The L.A.U.N.C.H. newsletter.

Join free to receive the weekly newsletter keeping course creators and membership site owners in the know-how.

L – Latest News

Google falls behind in AI race as competitors outpace its innovation and research efforts

Google is falling behind competitors in AI as they have failed to maximize their own inventions and have kept their best researchers focused on corporate strategy. While Google has made advances in AI computation hardware and developer platforms, competitors like OpenAI are making progress in large language models and AGI, and inventing new technologies such as DALL-E 2 and ChatGPT.

>>> Read more

Get ahead of the game with Pinterest Academy!

Sharpen your Pin marketing skills with their refreshed education courses, including video and visual elements, and earn achievement badges along the way. With 450 million users and a focus on shopping intent, it’s worth digging deeper into the platform and seeing how it can benefit your brand. Plus, who doesn’t love a good achievement badge?

>>> Read more

Boost your TikTok game with Promote

TikTok just made it easier to turn your existing videos into ads with its new targeting and boosting features on the Promote platform, so you can finally take a step up in your influencer career. The new features give TikTok creators additional tools to target their desired communities, making it a great opportunity to increase your organic content’s visibility and amplify your creator marketing budgets.

>>> Read more

Twitter causes uproar among users as it makes TweetDeck exclusive to Twitter Blue subscribers

Twitter’s latest move to make TweetDeck a Twitter Blue exclusive feature has many Twitter users up in arms. The move is seen as a way to boost Twitter Blue’s subscriber base, which currently has around 300,000 paying subscribers, a far cry from the 33 million needed for it to make up 50% of Twitter’s overall revenue. But will making TweetDeck a Blue exclusive feature really help? Only time will tell, and we’ll be here to report on all the Twitter drama as it unfolds.

>>> Read more

A – A.I. For Growth

Muse.ai’s Perceptual Artificial Intelligence technology makes video content more accessible than ever

The all-in-one video platform is perfect for marketers, creators, and anyone looking to consume and share information more efficiently.

>>> Read more

Take your video skills to the next level with InVideo!

No more stressing about creating videos that are less than perfect. InVideo’s templates make it easy to create professional-looking videos in no time, even if you have no video editing experience.

>>> Read more

Get ready to be a video editing pro in no time with Wisecut!

>>> Read more

U – Uplevel Ads

Let’s talk about the evolution of a Facebook Ad.

The biggest mistake we see advertisers make is not testing enough ad variations.

Today instead of reviewing a single Facebook Ad, I want to take you behind the scenes and show you the evolution of a Facebook Ad.

The Ad in question is for James Wedmore’s front end webinar funnel

5 Sales Page Hacks To Boost Conversions

The first version of this ad was published in August 2022.

There is a valuable lesson here in its own right. You are better focusing on scaling one funnel instead of building many funnels. Many large online businesses have been built on the back of just one lead magnet.

In December 2022 an updated variation of this ad was published.

Then in February 2023, we see a host of new ad variations published. I have chosen two for you below:

February 2023 Ad v1

February 2023 Ad v2

Inspiration for your ads:

If you find a winner, ride it all the way home (until it collapses and dies!) Despite testing multiple versions the fact that James is still running an ad from August 2022 means that it is outperforming the latest tests.
Facebook is not always rational! Even inferior ads (copy and image) can outperform superior ads if Facebook gets into a groove and finds the perfect segment of an audience. Never make any changes to an ad that is performing well.
It is important to test different themes. We can see all of the above ads are leading people to the same point from different directions. When starting out with a new campaign I like to come up with at least 4 different themes. These themes are then tested over time.
Look at the ads. Which do you think will convert best? In the long run I am sure the February ads will outperform the earlier ads. “..flying off the shelves” is not a stong proposition. “Your Sales Page isn’t converting because it contains AT LEAST 1 of these 5 Major Mistakes” is soooo much more powerful.
Your “X” isn’t “Y” because its making AT LEAST 1 of these “#” major mistakes” is an opening hook that can be adapted for almost any ad.
I avoided emojis for a long time in my ads, however, cringy as they may be, they work. Especially in opening two lines of the body copy. My hypothesis is that they act as a pattern interrupt while people are scrolling rather than people loving emojis.
You can’t natively bold text in Facebook ads. However, if you use a service like: https://yaytext.com/ you can enter you text and apply hundreds of effects. Again this will make your ad stand out.

Swipe:

SWIPE FILE – 0036 – James Wedmore – Facebook Ad to Evergreen Webinar v1

SWIPE FILE – 0036 – James Wedmore – Facebook Ad to Evergreen Webinar v2

SWIPE FILE – 0036 – James Wedmore – Facebook Ad to Evergreen Webinar v3
SWIPE FILE – 0036 – James Wedmore – Facebook Ad to Evergreen Webinar v4

N – Now Launching

A little bit more “happening” on this opt-in page compared to the last few we have reviewed.

For the 3rd week in a row (and not by design) we are reviewing an evergreen webinar opt-in page.

Now remember a good opt-in page is a good opt-in page whether you are getting people to sign up for a webinar, launch workshop, lead magnet or newsletter. The language may differ but the conversion principles remain the same.

Inspiration for your landing page:

Let’s zoom out for a second. If you have a digital product or program (or are thinking about launching one) you know how important your sales page is. With this webinar James is solving a top 1% problem for online business owners. This is an incredibly smart play. Oftentimes the success of your funnel will be dictated before you ever draft a line of copy for your opt-in page or ads. Choose wisely. What’s a top 1% problem for your audience?
A personal photo. Eyes connecting with the audience and smiling. This is my go to starting image for an opt-in page. Also notice how James finger leads your eyes directly to the “Register Now” button.
We are hit straight away with “>>>>> FREE TRAINING!<<<<<”. Now some people argue that “Free” attracts a certain kind of person but the conversion stats don’t lie. Including free in both Facebook ads and landing pages can increase your conversions. As with everything testing is important but I like to start with free and then test it’s absence rather than the other way around.
This is a strong headline “5 Sales Page Hacks” – We have specificity in the 3,5,7,9 series which you know I’m a fan of. Everyone wants a short cut, they want a guarantee that all their dreams will come true, immediately, without doing any work. “Hacks” promise all this in one word. Again there is a certain type of person to whom hacks will appeal. But it is the vast majority of people.
The sub head paints the desired future outcome – “get your digital program or product into the hands of thousands” – “high-converting sales page”
“You’re About to Discover” What you will discover is much more powerful than “What you will learn”. It makes it sound exciting and an adventure. It is also future paces you past registering. It is a soft form of an embedded command.
How my client Erika made an extra $30,000 simply by adding this one element to her sales page is the strongest line on the page. You need to hunt for results like this in your business to use them for this very purpose. This one line could sell the webinar in it’s own right.
This is an evergreen webinar so there is no time deadline. The next best psychological trigger to a deadline is scarcity. As this is evergreen, using “limited seats” is questionable, however, I am sure there is a cap on the maximum number of concurrent users on the system.

Swipe:

SWIPE FILE – 0036 – James Wedmore – Evergreen Webinar Opt-in Page

SWIPE FILE – 0036 – James Wedmore – Evergreen Webinar Opt-in Pop-up

SWIPE FILE – 0036 – James Wedmore – Evergreen Webinar Opt-in Thank You Page

C – Conversion Psychology

6 Tips for Crafting Profitable Facebook Ads by Framing Your Offer in the Right Way

Want more profitable Facebook Ads?

You gotta work on your offer.

Simple changes to how you present your offer can result in big $$$.

This is called Framing.

Here are 6 ways you can use Framing to increase your course or membership sales.

Framing is a psychological principle that refers to how the way information is presented can influence how it’s perceived. In other words, it’s all about the packaging! How the information is presented is more important than the information.
For example, let’s say you’re selling a course on how to start a successful business. Instead of just listing the course features, frame it as a solution to a problem. “Are you tired of struggling to make your business work? Learn the secrets to success with our course!”
When presenting your offer, don’t focus on just the deliverables. Spend 90% of your time painting a picture of what life will be like when they achieve the transformation you promise. What will they see, hear, feel and do differently? – Link this to their dreams.
Another strategy is to use testimonials and success stories from previous members. This will frame your course or membership as having a proven track record of success. Now, potential buyers will be more likely to take the plunge.
Don’t forget positive and negative framing. There is a big difference between a surgeon telling you you have a 90% survival rate or a 10% chance of dying. Remember we are more motivated to avoid pain than gain pleasure.
Lastly, use value frames. Value frames make us feel like we are getting a better deal. For example, 20% off a $999 doesn’t look as impressive as $199 off. But it isn’t just monetary value. You can also appeal to the values of your audience. Environmentally friendly, health conscious, equal opportunity….

H – Hot Take

This applies as much to us in the knowledge space as to SAAS businesses.

What are you doing today to ensure your business is 1 > 2 > 3?

P.S. If you like this newsletter and want to support it, you can:

New A.I. Tools To Grow Your Online Business

February 9, 2023November 9, 2023 Micheal O'Neill

New A.I. Tools To Grow Your Online Business

Get your course content written faster and more effectively with ChatSonic!

ChatSonic is the ultimate AI writing assistant for course creators. Forget manual writing; ChatSonic can create content that’s witty, irreverent and funny, all while producing high-quality content in no time. So why not trust the robotic writing masters and let ChatSonic do your writing for you? It’ll be a hoot – and you know it!

Make your courses unforgettable with VoiceQ’s AI-driven technology!

VoiceQ is the perfect tool for course creators who want to make their content stand out from the crowd. With its easy to use AI-driven technology, VoiceQ can help you add a unique and humorous spin to your content that will delight learners and make your courses truly unforgettable.

The ultimate solution for busy course creators who want their content to soar to the top of search engine rankings

Say goodbye to tedious keyword research and hello to Mai Tais on the beach while your optimized content brings in the millions. Why use Surfer SEO? Cause let’s be real, who wants to spend hours combing through keyword data when you could be sipping Mai Tais on a beach with a laptop, making millions with content that’s optimized to the max thanks to Surfer SEO.

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L – Latest News

Stop everything you’re doing and listen up!

Google is set to add AI features to its Workspace products

Buckle up and get ready for some hard truth, because engagement rates are dropping across the board!

A – A.I. For Growth

Get ready to sit back, relax, and watch your blog take off!

Looking for a sidekick to keep you entertained on Twitter and LinkedIn?

Find anyone’s email on LinkedIn and become a lead-generation superhero

U – Uplevel Ads

Ad Version 1 – Medium Form – Tackling Type 2 Masterclass

3 Elements To Inspire Your Ad Campaigns:

Swipe:

N – Now Launching

Webinar Opt-In Page – Above The Fold

Webinar Opt-In Page – Pop Up

Webinar Opt-In Page – Registration Bucketing Question

3 Elements To Inspire Your Ad Campaigns:

3 Elements We’d Test:

Swipe:

C – Conversion Psychology

H – Hot Take

New A.I. Tools To Grow Your Online Business

Tired of manually sifting through your interviews and podcasts for the juiciest quotes?

Transcribe audio in seconds and leave all those outdated and error-prone transcription tools in the dust

Say goodbye to writer’s block and hello to viral fame with ChatGPT for YouTube

L – Latest News

TikTok takes on Netflix and Amazon with new premium series feature for creators

Get ready to take your storytelling and production value to the next level with these new AI tools for Youtube

Microsoft is shaking things up in the world of local search with the announcement of its new local search ads for Bing.

A – A.I. For Growth

Tired of manually sifting through your interviews and podcasts for the juiciest quotes?

Transcribe audio in seconds and leave all those outdated and error-prone transcription tools in the dust

Say goodbye to writer’s block and hello to viral fame with ChatGPT for YouTube

U – Uplevel Ads

Ad Version 1 – Medium Form – TME Launch

N – Now Launching

TME Launch Opt-in Page

TME Launch Opt-in Page Pop-up

TME Launch Opt-in VIP Upsell

C – Conversion Psychology

H – Hot Take

New A.I. Tools To Grow Your Online Business

Turn lecture slides to cheat sheets

Stop wasting hours editing your audio

Don your mental superhero cloak and unlock your brain’s lightning-fast processing

4 Steps To Crafting Effective ChatGPT Prompts

L – Latest News

Facebook just dropped their quarterly Widely Viewed Content Report

Google Ads is shaking things up with changes to their location targeting settings!

LinkedIn is expanding their interest targeting options

A – A.I. For Growth

Turn lecture slides to cheat sheets

Stop wasting hours editing your audio

Don your mental superhero cloak and unlock your brain’s lightning-fast processing

4 Steps To Crafting Effective ChatGPT Prompts

U – Uplevel Ads

Ad Version 1 – Long Form

Ad Version 2 – Short Form

N – Now Launching

Section 1 – Objection Crushing

Section 2 – Program At A Glance

Section 3 – Next Level Proof + Social Proof

C – Conversion Psychology

H – Hot Take

New A.I. Tools To Grow Your Online Business

Bring your wildest dreams to life without ever leaving your keyboard

Turn your scattered thoughts into a coherent story in seconds

Transform your pantry chaos into culinary creativity with this recipe generator

L – Latest News

Elon Musk is tweeting again, and this time he’s suggesting that Twitter might just open-source its algorithm next week!

Experience the ultimate level of social media protection, visibility, and support with Meta’s new subscription bundle, Meta Verified.

TikTok has released a new feature in their Creative Center – Top Products

A – A.I. For Growth

Bring your wildest dreams to life without ever leaving your keyboard

Turn your scattered thoughts into a coherent story in seconds

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