Let’s take a look at the creative for a Facebook ad from Aleric Heck.

This is Part 2 of this review, I looked at the copy in part 1.

The creative is where this ad really comes alive…

Controversy gets attention and Aleric does an amazing job here.

First Aleric positions the audience: COACHES.

I’m not a fan of including “Attention Coaches” in the first line of ad copy, but I do like calling them out directly in the image.

And then the hammer blow – YouTube Ads Beat Facebook Ads Everytime.

This is highly evocative, especially as the ad is on Facebook. 

There is no question but this ad is going to draw lots of attention and comments.

I also love the contrast of the yellow and white font on the black background.

Controversy gets attention.

And no one causes controversy on Facebook and Instagram like Aleric Heck.

Aleric has a YouTube ad agency and coaching program.

And he loves pointing out that YouTube Ads are superior to Facebook Ads on…..

Yep, you’ve guessed it Facebook and Instagram.

Let’s dive into one of his ads.

A very simple opening hook. 

It positions the offer and the audience quickly and without much hype.

Then we slide into a nice problem solution path. 

Aleric identifies the primary pain point of Facebook advertisers – rising ad costs. 

And the solution – YouTube ads.

Then we move into the body of the ad.

This is where things start hotting up. This section is clear, concise, and compelling. 

Each point is an answer to an objection that someone may have getting started with Facebook ads. 

More stuff isn’t the goal. 

It’s how you layout your argument and leave no objection unanswered to make saying yes a “no-brainer” decision.