Tag: attract leads

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Launch Newsletter Issue #00060

Micheal O'Neill

This is L.A.U.N.C.H., the online business growth newsletter that’s as irresistible as a ‘Free Plus Shipping’ deal.

 

Here’s what we have for you today:

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If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

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L – Latest News

Bummer, Threads is down for the count!

Mark Zuckerberg’s new social media platform, Threads, has lost over half of its users in just days! Read on to find out why this Twitter rival is struggling to retain its audience, and what hilarious excuses Zuckerberg gave for the plummet.

>>> Read more

OpenAI is playing the trademark game like a pro!

Unravel the mystery behind OpenAI’s filing for ‘GPT-5’ – Is it the future of AI or just a sneaky way to protect their cool name?

>>> Read more

Meta ad revenues skyrocket 12% leaving Microsoft and Alphabet in the dust!

With Meta’s double-digit growth, layoffs, and shuffling the deck, they’re proving that less staff and more engagement mean more money! Time to dig into the earnings reports and see how these tech giants are stacking up!

>>> Read more

A – A.I. For Growth

Latest A.I. Tools

Tired of snoozefest news apps that treat you like a passive reader?

Take charge of your news with witty AI summaries, bid farewell to clickbait, and now, enjoy news delivered with the smooth stylings of Snoop Dogg and the zen vibes of Gwyneth Paltrow! It’s like getting your news with a side of swag and a dash of enlightenment, all in one hilarious package.

>>> Read more

Unleash your inner Sherlock Holmes with AI-powered marketing automation on steroids.

Hyper-precision targeting and four layers of bounce detection mean you’ll reach the perfect prospects, not the rejects. Now, go crush it with charm and revenue!

>>> Read more

The kick-ass AI video creation platform that transforms your words into epic videos

Unleash your creative genius and turn your words into blockbuster videos with AI magic, making James Cameron jealous of your language versatility in 120 freaking languages!.

>> Read more

 

U – Uplevel Ads

One of the biggest names in the game is winding up for a big launch.

 

From the 17th to 31 August, Jeff Walker will deliver his hotly anticipated PLF Launch.

 

More on that below, but a key topic Jeff will address during his launch is A.I.

 

And, more specifically, how to leverage A.I. for bigger, easier, and more profitable launches.

 

So from the end of July, Jeff has been running lead generation ads for his A.I. Launch Playbook.

 

This is a genius move. Driving registration for a launch too far in advance is pointless.

 

However, filling your list with people who are interested in a topic that you are going to focus on during your launch is a win-win.

 

Jeff gets low-cost, high-quality leads that are aligned with his launch and time to build trust.

 

The leads get immediate gratification for a top-of-mind problem and will be brought even deeper during the launch.

 

Let’s dive into the ads:

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The allure of A.I. is dominating the headspace of online entrepreneurs all over the world.

 

When there is a wave in your industry, you best ride it.

 

The opening hook of the ad works because there is so much awareness and hype around A.I.

 

“Get my BEST AI prompts, shortcuts, & strategies…

 

… to launch & scale your business here:”

 

I like getting a link to the opt-in page early in the ad. 

 

I have found that ads with medium-length copy outperform short-form ads.

 

However, there are lots of people who won’t read longer form copy.

 

Putting your link high in the ad gives you the best of both worlds. 

 

You get an early CTA but provide additional information to convince people who need that little bit more.

One of the keys to writing engaging copy is making your sentences short.

 

When I can’t make a sentence less than 1 line, I love using “…” to break the sentence into two parts.

 

This approach is overused in this ad. The continuous use makes the copy hard to read.

 

Swipe File:

N – Now Launching

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The headline is far from the strongest proposition.

 

“Get the A.I. Edge… In Just One Click”

 

I don’t know what the A.I. edge is, and while one click tells me it is easy, it’s not either my:

  1. My primary fear/pain/challenge
  2. My #1 goal/dream/ambition

 

The fact that the topic is A.I. will more than make up for this, and the rest of the copy is sweet.


The subhead is where the magic kicks in. 

 

I’d love to see a test using the first line as the headline and changing the second line to – Get your proven….

 

Jeff delivers the A.I. Launch Playbook on the thank you page.

 

This is an interesting deviation from standard practice. 

 

If I was reading between the lines, they value the consumption of the lead magnet over inbox placement.

 

This may be because they plan to retarget opt-ins with ads to register for the upcoming masterclass, but they want to make sure people have consumed the lead magnet in advance.

 

Swipe File:

C – Conversion

Frustrated with your Facebook ad conversion rates? 

 

Want to profitably attract leads and make sales… 

 

…so you can grow your online business?

 

Here’s your shortcut to success! 

 

FACT: Emotional triggers are the secret to successful Facebook ads.

If you’re not using emotional triggers in your Facebook ads, you’re leaving money on the table! Keep reading to find out why emotional triggers work and how you can use them.

 

Step 1: Identify your target audience’s deepest desires, fears, and pain points.

Step 2: Create a compelling offer that addresses their emotional triggers.

Step 3: Use social proof to show that your product/service is the solution they need.

 

By using these three simple steps, you’ll create ads that resonate with your audience and trigger the right emotions to drive conversions. 

 

Emotional trigger #1: Fear of Missing Out (FOMO) 

Use scarcity, urgency, and exclusivity to create a sense of urgency and drive conversions. 

 

Emotional trigger #2: Social Proof 

Use testimonials, case studies, and user-generated content to show that your product/service is the solution they need. 

 

Emotional trigger #3: Instant Gratification 

Offer a quick and easy solution to your target audience’s pain points. 

Use a clear call-to-action (CTA) to make it easy for them to take action. 


Now you know the 3 Game-Changing Emotional Triggers to Boost Your Conversions Instantly! Use these emotional triggers to create Facebook ads that resonate with your audience, trigger the right emotions, and drive conversions! 

 

Don’t wait! Start using these emotional triggers in your Facebook ads today, and watch your conversions skyrocket!

H – Hot Take

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Keep going….

 

 

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

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Launch Newsletter Issue #00059

Micheal O'Neill

This is L.A.U.N.C.H., your weekly dose of online business growth caffeine – we get you hyped, energized, and ready to conquer your day.

 

Here’s what we have for you today:

  • Twitter’s Gone X-Rated!
  • ChatGPT-4’s superlative failure: from prime to not-so-prime!
  • TikTok drops the mic with its ads transparency library!
  • A.I. for growth
  • Facebook Ads Review – 5 Minute Guitar Lessons – Facebook Ad to Mini-Product
  • Landing Page Review – 5 Minute Guitar Lessons – Mini-Product Offer Page
  • 8 ways to scale your Facebook ads without killing them
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If this was shared with you, register here to receive your weekly edition of the L.A.U.N.C.H. Newsletter, so you can discover the secrets to profitable Facebook ad campaigns and online launches.

And, if you L.A.U.N.C.H. is awesome, why not spread the love. Share it with your online business owner friends.

For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:

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L – Latest News

Twitter’s Gone X-Rated!

Brace yourself for the X-citing, X-traordinary, and X-ceptional tale of social media’s most audacious makeover!

>>> Read more

ChatGPT-4’s superlative failure: from prime to not-so-prime!

Stanford and UC Berkeley researchers unveil the alarming decline in ChatGPT’s responses! From genius prime number identification at 97.6%, it hilariously plummeted to a laughable 2.4% in just a few months!

>>> Read more

TikTok drops the mic with its ads transparency library!

It’s like a secret treasure chest full of valuable data to boost your campaigns and avoid the creative flops! Get ready to dive into the Commercial Content Library, and level up your advertising game on TikTok!

>>> Read more

A – A.I. For Growth

My worst fears are being realized. (And, it’s your big opportunity.)

 

I’m seeing a worrying trend and it needs to be discussed.

 

Advertisers are churning out the same turgent, lazy, and unimaginative ChatGTP copy.

 

You can tell ChatGPT copy a mile away and it stinks.

 

It’s dense, unemotive, and overly wordy crap.

 

I’ve been using A.I. daily in my business for over 2.5 years.

 

I love A.I. and I’m a massive believer in the opportunity it presents for online business owners.

 

The FACT is, it’s a horrible copywriter (as of today anyway!).

 

It’s great at coming up with ideas but it’s copy sucks.

 

As an online business owner good copy is your #1 asset.

 

It’s how you connect with your audience and move people to take action.

 

Yes, use A.I. to come up with ideas but the final copy needs your personal touch.

 

If you have unedited ChatGPT content anywhere in your funnel or front-end content rip it down today and redraft it.

 

Trust me you will see a big uptick in your conversions.

 

Which brings me to the opportunity.

 

We are about to be overrun by AI-generated ads, social content, and courses.

 

Far from doomsday. I think for once life is about to get easier.

 

Well-structured, engaging copy will stand out even more in a sea of ChatGPT puke.

 

Your takeaway. Become a student of great copy.

 

The best part. Your education is free. We see thousands of ads and offers every day.

 

Build your swipe file of killer copy so you’re ready the next time you need to polish some ChatGPT turd into a diamond.

 

Latest A.I. Tools

Elevate your content with the magic of AI-Powered Captions!

Effortlessly add perfect emojis and highlight keywords to captivate your audience, while our advanced algorithms generate accurate captions in 48 languages. It’s time to level up your content game and shoot for the stars

>>> Read more

Unleash the power of HD and let the pixel party begin!

Whether it’s fixing your embarrassing low-quality pics or making your content pop like a pro, this app will have you feeling like a digital wizard in no time! So why settle for drab visuals when you can level up with Remini’s transformative technology?

>>> Read more

The ultimate multitasking superhero that saves you from tab-tastrophes!

Say goodbye to chaotic workspaces and hello to productivity nirvana. With five tools in one, it’s like having a Swiss Army knife for your to-do list, making you the master of organization and the conqueror of tasks.

>> Read more

 

U – Uplevel Ads

 

Here at are L.A.U.N.C.H. we love mini-products.

 

They are the number one way to attract high-quality, purchase-qualified, clients into your world.

 

Our favorite model is Paid Ad > Lead Magnet > Mini-Product Upsell.

 

The old-school way was Paid Ad > Mini-Product.

 

The challenge with the old-school model is you only have a single shot at making the sale.

 

With the Lead Magnet up front, you capture emails for up to 60% – 70% of opt-in page visitors.

 

Your mini-product is offered to everyone who opts in. 

 

And, because you have their email, you can send a 5/7 part email follow-up sales sequence.

 

Sure, you can sell directly from the ad, but it’s playing the game on hard mode.

 

And, with the rising cost of ads, we need to adapt our approach.

 

So what does the game look like on hard mode?

 

Let’s take a look at a Facebook ad driving people directly to a $47 mini-product.

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I love how clear the primary promise of the ad is. 

 

For anyone who’s never tried, (or can’t remember) learning the guitar, the early days are excruciating.

 

All you want is to be able to move fast and for the chords to sound clear.

 

Everyone tells you that practice is key, but very few people tell you how to practice.

 

The opening line is a catcall to anyone struggling to learn the guitar.

 

Next, we see a “before-after bridge”. 

 

Here are all the negative things you’re currently experiencing……

 

And once you “take the challenge,” here are all the great things you’ll experience.

 

I like the use of the open loop – And that’s just in 11 of the 14 lessons. 

 

So what’s in the other 3 lessons? This will build curiosity and memorability.

 

The ad is then wrapped up with a 300% money-back guarantee.

 

Remember, the objective of the ad is to get people to the sales page, not to sell the product.

 

This is a beautiful ad template you can easily swipe and recreate in your ad campaigns.

 

Swipe File:

 

N – Now Launching

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Here’s the above-the-fold section of the $47 sales page for the 14-day chord challenge. 

 

Let’s start with the name – 5 Minute Guitar.

 

People are lazy. 

 

They want you to guarantee their wildest dreams will come through, immediately without any work.

 

I love 5 Minute Guitar. The unspoken promise is clear. 

 

Your guitar dreams can come through doing just 5 minutes of practice.

 

The core premise of the ad is reflected on the sales page – slow and buzzy chords.

 

This is an important point. 

 

As you optimize your ads, you may find a mismatch between your ads and your landing page.

Make sure you keep the messaging aligned on both once you find your winning ad.

 

When you focus on a specific problem, it makes writing headlines easy.

 

“Confidently play with accurate, fast chord changes in just 14 days.“

 

The claim in the headline is then backed up in the subhead…

 

…“step-by-step system”….. “the ultimate practice routine”.

 

This puts people at ease that there is a proven path to follow. And that they can get the promised results.

 

If you don’t have a “Go From…To Statement”, take 15 minutes today to create a first draft.

 

Go from {undesirable state} to {desirable state}

 

Go from sounding like a beginner to confidently play the songs you love.

 

Check out the sales page swipe file for even more inspiration for your own high-converting mini-product offer page.

 

Swipe File:

 

C – Conversion

Does your Facebook ad performance crash when you try to scale?

 

There’s nothing worse. It’s finally working. Your campaign is crushing it. 

 

You decide to go all in and up the spend….only for the campaign to crash.

 

Here are 8 ways to scale your Facebook ads without killing them:

 

The problem with horizontal scaling is that it can quickly lead to a high cost per acquisition and a low return on ad spend. But vertical scaling focuses on increasing your budget to reach more people within your existing target audience.

 


1 – Master the art of dynamic creative optimization to keep your ads fresh, engaging, and high-performing.

 

2 – Conduct frequent audience research to ensure you’re messaging is triggering your Perfect-Fit Client to take action.


3 – Don’t go for the sale straight away. Design a funnel that provides value up front and win your Perfect-Fit Client’s trust. Don’t ask for marriage on the first date!

 

4 – Use lookalike audiences to reach people who are similar to your existing customers and most likely to convert.

 

5 – Test different ad placements and formats to find the ones that work best for your audience and objectives.

 

6 – Monitor your campaign performance closely and make data-driven decisions to optimize your budget and ROAS over time.

 

7 – Use retargeting ads to re-engage people who have shown interest in your product or service in during your top-of-funnel campaigns

 

8 – Consider hiring a Facebook ads expert to manage your campaigns and help you achieve your goals more efficiently.

 

So now you know the 8 steps, which one are you going to implement first? Hit reply and let me know.

 

H – Hot Take

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If in doubt, back yourself…

 

P.S. If you like this newsletter and want to support it, you can:

1) Join the waitlist for Lead2Launch next enrollment date here: https://michealoneill.com/join-the-waitlist
2) Forward this newsletter to a friend with an invitation to subscribe right here: https://michealoneill.com/launch 

7 Steps to Increase Your Course and Membership Sales

7 Steps to Increase Your Course and Membership Sales

Micheal O'Neill

7 Steps to Increase Your Course and Membership Sales

7 Steps to Increase Your Course and Membership Sales

Not generating the online profits you want? 

 

Struggling to create landing pages that convert? 

 

Frustrated by underperforming sales funnels?  

 

Don’t panic here are 7 simple steps to increasing your course and membership sales. 

 

Without effective landing pages and sales funnels, your online business will struggle. In this thread, I’ll show you how to create high-converting pages and funnels that will attract and convert leads. Ready? Here we go!

 

Step 1: Clearly define your target audience and their needs. Think about who they are, their goals, motivations, and pain points. Use this information to create a customer avatar that guides your copy and design choices. 

 

Step 2: Craft a compelling offer that speaks directly to your customer avatar. Your offer should solve their #1 problem or fulfill their ultimate desire. Make it easy to understand, highlight its value, and use persuasive language to encourage action. 

 

Step 3: Design a visually appealing and user-friendly landing page that matches your offer. Use a clear and concise headline, subheading, and call-to-action. Make sure your page loads fast and looks great on all devices. 

 

Step 4: Use a proven sales funnel structure that guides your leads towards the desired action. Start with a free or low-cost offer that leads to a higher-priced offer. Use upsells, downsells, and cross-sells to increase revenue per customer. 

 

Step 5: Use social proof to increase credibility and trust. Include testimonials, reviews, case studies, and social media mentions on your landing page and throughout your sales funnel. 

 

Step 6: Optimize your landing pages and sales funnels for conversions. Use A/B testing, heat maps, and analytics to track and improve your conversion rates. Test different headlines, offers, calls-to-action, and layouts. 

 

Step 7: Keep testing, learning, and improving. Landing pages and sales funnels are not set-and-forget assets. Regularly review and analyze your metrics to identify areas for improvement. Experiment with new offers, designs, and copy. 

 

Creating high-converting landing pages and sales funnels for your online business is crucial to attract and convert leads. It all starts with knowing your audience and crafting an offer they would feel stupid to turn down. So what’s the first thing your going to implement?

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