The #1 mistake people make when selling their course, membership, or service online

The #1 mistake people make when selling their course, membership, or service online

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Your buyers go through a 3 step process when making a purchase.

Skip any step or put them in order wrong, and your offer will flop.

I’ve reviewed thousands of offers for online courses, memberships, and services.

The #1 mistake I see people make is jumping directly to step 3.

And it kills their sales and online business growth.

Here is the 3 step process you need to take your buyers through for profitable online offers.

Step 1 – Identify the problem

If buyers are not clear on the specific problem you solve, they won’t buy.

You’re in the business of solving problems, and the more painful the problem, the more attention it will attract. The more specific you are about the problem you solve, the more your buyers will feel you understand them. Feeling understood is essential for them to even consider buying.

Skip this step, and your offer is doomed before you ever make it.

Step 2 – Identify the solution

People need to buy into “the” solution before they consider “your” solution.

The most successful offers get the buyer to commit to mastery of the solution before asking them to buy. The solution is the journey your buyer must take to achieve their desired outcome. Your goal is to get them excited about the journey and the destination.

If they commit to the solution, selling “your” solution will be easy.

Step 3 – Link your offer to the solution

Most offers jump straight to step 3, and that’s why they don’t sell.

Position your solution as the vehicle your buyer will use to go from where they are today to where they want to be. But it isn’t just any vehicle; it’s the one that will get them to their desired destination faster, easier, and with the least effort. As they have already committed to the outcome, this will feel like the icing on the cake.

If you’ve done your job in Step 1 and Step 2, getting the sale in Step 3 is easy.

Apply these 3 steps the next time you craft an offer and watch the sales roll in.

Trying to fight against human nature is a fool’s game. There

But when we understand human nature and harness it, things get exciting.