Hey, hey, hey, this is L.A.U.N.C.H, your “go-to” online business growth pill – easy to swallow, no bitter aftertaste, and immediate results.
Here’s what we’ve got for you today:
- Super simple opt-in page review
- You killer ad hook drafting AI prompt
- How to use questions to spice up your ad copy
- Slick social sales page proof
- 5 Steps to grow your online course or membership business
- Your key to success
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For daily strategies showing you how to run profitable Facebook ad and launch campaigns connect with Mícheál:
L – Leads
Not all opt-in pages need to be a work of art.
Especially if you are everyone’s favorite Rich Dad…..
…let’s take a look at Robert Kiyosaki’s crypto membership funnel.
Wait, did I just mention the disgusting “C” word. Hell yeah, I did.
And you better get used to hearing about it because 2021’s hot topic is about to resurface.
Anyway, that’s a topic for a different newsletter!
Robert started talking about crypto and, more specifically, Bitcoin in 2020.
That’s important when we come to some social proof on the sales page.
Robert definitely falls into the “expert” who makes money online.
Rather than the slick marketer who sells knowledge online.
As his name precedes him, he doesn’t need all the fills.
This is a super simple opt-in page built in Kartra.
3 Elements To Inspire Your Offer Page:
This is a basic page, but Robert hit the fundamentals –
- Headline
- Sub-head
- Body + 3/4 Bullet points
- Image
- CTA
- Headline
I love the headline “Decrypting Crypto”.
Robert speaks to potential investors’ primary fear, frustration and desire. All in just two words.
- Upside-down opt-in form
Traditionally, the opt-in form is below the body copy.
In this case, Robert keeps the form at the top of the right-hand column.
Looking at the page, the two big selling points are i) Robert Kiyosaki ii) free.
With a strong brand and clear offer, giving people the option to opt-in as quickly as possible is a great idea.
Something we can definitely test on our opt-in pages.
A – A.I. Growth Prompts
Prompt Objective:
To draft multiple hooks for Facebook ads promoting a lead magnet.
Prompt Outline:
I want you to act as an expert direct-response copywriter.
Your job is to craft a compelling and high-converting opening hook for a Facebook ad.
I am going to ask you to draft 10 hooks.
Here is the data you need. If any required data is missing, please use your knowledge and all information available to you online to fill in the gaps.
[*Target Audience Description*]
{Briefly describe your perfect fit client (e.g., dreams, goals, ambitions, challenges, desires, interests).}
[*Lead Magnet Title*]
{Outline the title and subtitle of the lead magnet}
[*Lead Magnet Main Challenge or Pain Point*]
{What is the primary challenge or pain point your lead magnet addresses for this audience?}
[*Emotional Triggers*]
{Identify any specific emotions (like aspiration or frustration) that your target audience might have related to their pain points.}
[*Common Objections*]
{List common objections or hesitations your audience might have.}
[*Desired Action from Ad Viewers*]
{What is the primary action you want viewers to take after seeing the ad?}
[*Urgency or Scarcity Elements*]
{Are there any urgency or scarcity factors (like limited time offer, limited spots, etc.)?}
You can choose which combination of the following elements you use to create the hook.
- Target Audience Engagement:
Use the audience description [*Your Target Audience Description*] to directly address the viewers and engage them personally.
- Highlight the Main Challenge or Pain Point:
Emphasize the primary challenge or pain point [*Lead Magnet Main Challenge or Pain Point*] that your lead magnet addresses, making it relatable to the audience.
- Leverage Emotional Triggers:
Utilize the identified emotional triggers [*Emotional Triggers*] to create a deeper connection and urgency.
- Counter Common Objections: Tactfully counter any common objections [*Common Objections*] to alleviate concerns upfront.
- Clear Call to Action: Include a clear and compelling call to action [*Desired Action from Ad Viewers*] that guides viewers on what to do next.
- Incorporate Urgency/Scarcity: If applicable, add urgency or scarcity elements [*Urgency or Scarcity Elements*] to prompt immediate action.
Please ensure the hook is concise, engaging, and aligns seamlessly with the lead magnet.
Please draft it in a friendly human voice that will avoid all AI detection tests.
U – Uplevel Ads
3 Elements To Inspire Your Facebook Ads:
- The power of questions
Questions work on many levels.
Firstly, they engage the reader.
We are conditioned to respond to questions. This is one of the great copywriting hacks.
If you match the questions in your audience’s head, they will instantly think you understand them and will feel drawn to you.
They start conversations in your audience’s head and lead them deeper into the rabbit hole.
“How do you begin to profit from them?”
As a question, this is far more powerful than telling someone they could profit from Bitcoin.
- Stoke the pain, promise the pleasure
Problem, problem, problem…..
But
“It can be profitable once you understand them”
“It’s not hard once you learn the basics”
“…profit in the new world of crypto.”
Remember, an undisturbed prospect will not take action, no matter how glorious the positive upside is.
- Make digital physical
If you are offering an eBook or digital product, it is always a good idea to depict it as a physical product. This may be in the form of a book or a box.
This makes the intangible tangible and increases the value proposition.
N – Now Launching
3 Elements To Inspire Your Sales Page:
- Quick links
There are 15 sections every sales page should have.
3 or 4 of these pages are high priority. Link to these pages from the header of your sales page.
Make it easy for a prospect to find the information they need.
Always have a header link to jump straight to the pricing block so people who are ready to buy can do so quickly.
Then FAQ’s, pricing, success path, and your bio are all possible sections to link to.
- Social proof
Remember as I said above, Robert only started talking about Crypto in 2020.
His membership now has 3,500 members paying $87 per month.
$3.65 million a year in 3 years is a spectacular growth rate.
The subtle inclusion of the 3,500 members and 5/5 Star Rating is a great use of non-testimonial social proof.
- Highlight keywords
Use bold and color to highlight keywords and phrases.
No one is ever going to read your entire sales page.
Make it easy for skimmers to understand key messages and points.
Robert does this in the headline with “Biggest Wealth Transfer”
That’s the dream of Crypto.
Every couple of generations, there is an opportunity to get in on the ground level of something big and for the small guy to win big. (or so, the dream is sold!)
This is the primary promise of the membership.
This membership will share the tricks and hacks to create generational wealth without starting with a trust fund.
C – Conversion Optimization
I avoided these like the plague for years.
Now they are some of my best-performing Facebook ads.
The Facebook gurus are going to hate me for this…
But if you want to grow your online course or membership business…
….you need to check these out…..
If you want to reduce your cost per lead and run more profitable Facebook ads, dynamic creative is a game-changer. Dynamic creative ads, give the Facebook algorithm the power to mix and match creative elements to personalize ads for and individual user.
Step 1: Build your copy assets. Draft 3 variations of body copy and 3 variations of headlines for your campaign. Make sure that the headlines are interchangeable with the body copy. All the normal copywriting best practices apply. Give people a compelling reason to act now.
Step 2: Build your visual assets. Create 3 variations of images or videos that align with the copy and headlines created in Step 1. Your visuals should grab people’s attention so they pause for a second and read your headline. How can you stand out in a sea of sameness?
Step 3: Pick your dynamic combo. I’m a fan of the 3-3-2 method. We don’t want to give Facebook too many choices. Use any combo of assets in the ratio 3-3-2. 3 body copy, 3 headlines, and 2 images or 3 headlines, 3 images, and 2 body copy.
Step 4: Build and launch your campaign. You will end up with one dynamic creative ad per ad set. You can have as many ad sets as you like. If you want to turbo-test your assets, you can run multiple ad sets with the same audience head to head.
Step 5: Track and optimize. Log into your ad account, select your campaign, open the ad set tab and then select Breakdown, and “By dynamic creative element”. This will display the results from each asset element. Create variations of the winners and repeat the process.
H – Hot Take
SHOW UP……
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