The promise is right there in the title “Dating With Results” 

But it’s the pre-header and body copy I love.

“Transform Your Love Life and Start Turing Chemistry Into Commitment”

“Turn Chemistry Into Commitment” is a beautiful line. 

Take every opportunity you can to introduce alliteration or rhyming into your copy.

Matthew uses bold to draw attention to keywords in the copy. 

Remember, people scan, not read your opt-in page. 

Help them pick out the most important words on your page with bold.

Who doesn’t love a good webinar?

Here’s an above-the-fold view from a Codie Sanchez webinar registration page.

Codie has seen exponential growth over the past few years building her email list to over 400,000.

People love steps and frameworks. 

They want a silver bullet that will make their dreams come true with 0 work.

We know (most times) that’s not possible but we have to meet them where they are.

I love the headline. It is clear and teases an extraordinary promise.

Buy a business in just 10 steps that throws off free cashflow from day 1.

Everyone knows that buying a business is complicated. 

But Codie breaks it down into just 10 steps. And who can’t follow 10 simple steps?

The sub-headline introduces the concept of “volatile markets” 

Even a casual observer of markets knows that’s when the most opportunity exists.

But then Codie introduces an awesome twist.

A “Boring Business” is an antidote to “volatile markets”. 

The contrast here stokes interest and curiosity.

Your audience will always have objections. Make sure you deal with them front and centre.

Codie does this nicely with “FREE” and “No prior experience needed”.

A great question to ask yourself.

What objections does my audience have to registering for my webinar or lead magnet?

Opt-in Page Swipe File:

• SWIPE FILE – 0064 – Codie Sanchez – Webinar Registration Page

A – A.I. Growth Prompts

Prompt Objective:

Twitter Threads……

Ok hear me out, I know I don’t have many Thread Boi subscribers, so bear with me.

And, before we get started I refuse to refer to it as X….

A Twitter Thread is a series of 5/7+, 280-character, mini-posts linked together.

Let’s call that 50 words per mini-post or 250 – 350 words per thread.

That’s not quite a blog post but not just a throwaway comment either.

I’ve found Threads the best starting point for ideation and content creation.

It gives you a very good gauge of what your audience is interested in for a small time investment.

Threads can be quickly scaled up to blogs, repurposed for carousels, cut down for sub 1 min Reels and TikToks, key points extracted for 7-second videos and used as the outline for long-form videos.

So building on the A.I. Growth Prompt from last week let’s turn a title into a Twitter thread.

Prompt Outline:

Prompt Part 1

I am going to give you instructions first. I will then ask you if you understand. When you confirm your understanding, I will provide you with the content to complete your task.

I want you to act as an expert social media copywriter. The audience you are targeting {avatar description}. They want {avatar goals}. 

I want you to use the very latest copywriting techniques for creating viral Twitter threads.

The thread will entertain, engage and educate them. The thread should provide the reader with actionable steps which they can begin implementing immediately. 

The language used in the thread should sound relaxed, fun, and human. The copy you draft should pass all AI detection tests. Come up with exciting and unique angles that sound fresh and original. 

Here is the format for the thread:

<–template start→

Title: {Title goes here}

<–Opening Tweet:–> 

<–Tweet 1, Line 1 – Opening Hook–> 

For the opening hook, use one of the following:

– Bold declarative statement

– Thought-provoking question

– Controversial opinion

– A moment in time

– A vulnerable statement

– A unique insight

<–Tweet 1, Line 2 – Stir Emotion–> 

why most people get it wrong, what people may be missing, why key point is important

<–Tweet 1, Line 3 – Resolution–>

Here is how you can…. 

Here are {number of steps or points} to {achieve a goal or solve problem}.

<–Tweet 2 – Anchor Tweet–>

Tweet 2 is the anchor tweet. If they read no further, they will have received massive value and will understand their problem and the solution

<–Thread Body–>

Step 1: {Step 1 Title}

{Detailed explanation of step 1}

Step 2: {Step 2 Title}

{Detailed explanation of step 2}

Step 3: {Step 3 Title}

{Detailed explanation of step 3}

Step 4: {Step 4 Title}

{Detailed explanation of step 4}

Step 5: {Step 5 Title}

{Detailed explanation of step 5}

If there are essential additional steps required please use them.

<–Sign off Tweet. Do not modify–>

If you enjoyed this thread:

1. Follow me 

@SOCIALPROFILE

for daily threads on {my topics}

2. Join my free newsletter:

{newsletter url}

Discover {benefit of newsletter}.

<–template end→

Please do not take any action yet. Do you understand what I am asking you to do? Do not summarize the task simply reply yes or no.

Prompt Part 2

Please draft a Twitter Thread using the title below and the template provided in the previous chat.

Here are the rules you must follow.

No part of the thread should be over 280 characters

Do not use hashtags in the thread

Do not use emojis in the thread

Make the thread sound human. Avoid AI detection.

All copy should be below an 6th-grade level

Use the term I instead of we

Find interesting angles to make it sound unique and original

Make it fun, entertaining, and engaging

Do not call out the avatar in the opening tweet.

Do not output template headings and sections

Keep the sentences short. Aim for less than 10 words.

Based on the title below, please complete the template outlined in the previous chat.

Draft two versions.

Version 1 – Standard creativity

Version 2 – Advanced creativity

This is the title for the Thread:
{ENTER TITLE} 

A.I. Growth Prompt Swipe File

• Thread Creation Prompt Swipe File Download

U – Uplevel Ads

Immediately you are hit with a big social (results based) proof claim. 

151 coaches have used this to cross the $1million mark since 2011.

You might not have as big a claim to make but what claims can you make.

The more concrete the better – “151”, “+$1m”, “2021”.

They say a picture paints a thousand words and it’s definitely true in this case.

What’s in the picture is not as important as demonstrating you have a system or process.

Attract, Convert, Deliver is hardly rocket science but stick a few ™’s around sexy titles and you are off to the races.

And then, just cause you can’t leave it to chance… 

Taki spells out exactly what you get when you watch the 6 min demo.

3 highly desirable outcomes – clients every day – 80% close rate – 2 offers for recurring revenue

Just 61 words in total.

Opt-in Page Swipe File:

• SWIPE FILE – 0063 – Taki Moore – “Book-a-call” Video Opt-in Page

A – A.I. Growth Prompts

Prompt Objective:

Ever worry about running out of content creation ideas?

You might have 99 problems but after today worrying about what content to create ain’t one. 

Prompt Outline:

Part 1
I’m going to train you to become an Idea Generation Machine.

I will give you the topic and the incentive, and 30 different proven approaches for headline ideas. 

And you will give me back 30 written headline ideas exclusively for that same topic & incentive but applied in 30 different ways.

Are you ready for the topic, the incentive, and the 30 different approaches?

Part 2
Pick your incentive from the list below:

…To Get Started {Skill}

…To Learn {Skill}

…To Master {Skill}

…To Overcome {Problem}

…To Unlock {Outcome}

…To Streamline {Process}

…To Get Your First {Outcome}

…To Achieve {Big Outcome}

…So You Don’t {Worst Outcome}

…To Hire Your First {Employee}

…To Buy Your First {Valuable Asset}

…To Sell Your First {Valuable Asset}

…To Make Your First {$X}

…To Build Your First {Product/Company}

…To Improve {Task}

…To Scale Your {Business}

…To Pitch Your {Idea}

…To Help You Fix {Problem}

…To Teach You {Solution}

…To Create The Perfect {Product}

…To {Do More} Without {More Work}

…To Make Progress On {Goal}

Topic: {topic} 

Audience: {audience} 

Incentive: {Choose Your Incentive} 

30 Proven Approaches: 

Tips

Skills

Tools 

Traits

Steps

Goals

Books

Habits

Stories

Quotes

Secrets

Insights

Benefits

Lessons

Reasons

Creators

Routines

Mistakes

Podcasts

Examples

Questions

Inventions

Templates

Resources

Challenges

Companies

Data Points

Realizations

Frameworks

Presentations

U – Uplevel Ads

When used properly the PAS Framework is as sweet as Luo Han Guo.  

What’s PAS? – Problem Agitate Solution 

And, don’t forget when using PAS in your ads to stick a CTA at the end!

No sour faces here in L.A.U.N.C.H. HQ when we reviewed Taki’s ad copy this week.

Swipe File:

• SWIPE FILE – 0062 – Amy Porterfields – Facebook Ad to Paid Bootcamp
• SWIPE FILE – 0062 – Amy Porterfields – Facebook Ad to Paid Bootcamp

A – A.I. Growth Prompts

Prompt Objective:

You can never obsess over your Perfect-Fit Client too much. 

(unless you are using it as an excuse not to launch. ALWAYS BE LAUNCHING!)

Today we are going to do a 3-Part Perfect-Fit Client Deepedive.

This is an exercise I get my clients to do on a regular basis. 

And yes, even those clients who have breezed through the 7 figure mark years ago.

You are guaranteed to discover a new pain point or challenge and it always prompts a fresh angle for an offer or opt-in.

Prompt Outline:

Perfect-Fit Client A.I. Deepdive – Part 1

I want you to act like a world-class copywriter performing market research to better understand your audience. 

I want you to create a perfect-fit client persona profile for:

[Product/Membership Description] 

That helps [Brief Perfect-Fit Client Description]

Achieve [Dream Outcome]

Include Demographics, Psychographics, Main Challenges, Values, and Motivations of this buyer persona. Include key emotional drivers and powerful language. Give the Perfect-Fit Client a real name so it’s easy for us to refer to them.

Perfect-Fit Client A.I. Deepdive – Part 2

Thank you. 

Now tell me their top 5 most difficult challenges and 5 deepest fears [Perfect-Fit Client Name] has around finding the perfect [Product/Membership]. 

And what will happen if he/she/they doesn’t address the problem? I don’t want boring surface-level answers. Give me the deepest fears that [Perfect-Fit Client Name] likely wouldn’t admit out loud unless nobody else was listening. 

What is he/she/they afraid of the most? What causes him/her/them discomfort? What causes him/her/them pain and anxiety? What does he/she/they worry about? What keeps him/her/them up at night?

Perfect-Fit Client A.I. Deepdive – Part 3

Thank you. 

Keeping all of these challenges and fears in mind, write a 700-word journal entry from the perspective of [Perfect-Fit Client Name].

U – Uplevel Ads

Do yourself a favor. 

Hop on over to the Meta Ad Library and check out Amy’s recent ads. 

• Amy P’s Ad Library

It’s awesome to see the big names go all out with their ad campaigns.

But here is one in particular that caught my attention for.

This ad is prompting Amy’s free Masterclass which was scheduled directly after the pre-launch Bootcamp.