3 Elements To Inspire Your Sales Page:

• The aesthetics are beautiful. There is lots of space. The design is simple but interesting. Most of all, it is warm and welcoming. There are some design elements out of the shot above (which you can see in the swipe file), but the simplicity of this page is a key part of its beauty. Don’t feel you need to cram lots of design features onto a sales page. Let the copy do the talking. The purpose of the design is not to get in the way.
• I am a huge fan of positioning statements, especially when they are kept to 3. Bonnie introduces this in the “Whether you want to:” section This section should feature on every sales page. Split your perfect-fit clients into 3 categories and describe each one’s dream outcome. I especially love “Hello, curious creative”… “Hello, side hustle!”… “Hello, full-time designer” Naming your avatar categories makes it super powerful. 
• Don’t be afraid to use language differently if it reflects your audience “​​BUILD AN ENTIRE BREATHTAKING CAREER FROM YOUR HOME.” The majority of people would have gone with “Build an entire breathtaking business from your home” As this is in such a prominent position, I am sure the word “career” is not random. It could be that Bonnie’s perfect-fit client is coming from a corporate background. It could be that for many of Bonnie’s audience, the thought of starting a business is scary, but building a career from home is less scary. Know your audience and use the language that will best resonate with them. 

3 Elements We’d Test:

• There is a lot of dead space in the most important part of the page – the hero. No, I am a fan of space, but you have to use your highest-traffic areas to maximum effect. It isn’t about getting rid of space it is about getting the greatest return per pixel possible. I think the hero could move the sales process on better.
• Make your hero about your audience’s outcome. Now I have mentioned this before, sometimes when a course or membership becomes so big and well-known, the rules that apply to mere mortals no longer apply. The hero is all about the course – Immersion. There is no mention of what it can do for the reader. It could be that this course is so well known it has become a benefit in its own right, but I would definitely test including the core premise and expected transformation as a short headline and subheadline.
• Bring your creative dreams to life. This is a little vague for me. Sure, I can understand what it means but it is not painting a picture of what my life will be like with my creative dreams come true. Headlines like – “Build Your Profitable Design Career From Home Today”. “Your Profitable Home Career Starts Today” “Start Your Dream Design Career From Home Today” may add more weight. The biggest killer of strong headlines is casting a wide audience net. The wider your target audience, the less specific you can be.

Swipe:

• SWIPE FILE – 0037 – Bonnie Christine – Sales Page

C – Conversion Psychology 

Long before Facebook ads and email… 

..in small tribes, elders would share stories around the fire.

It was how knowledge was shared and relationships built.

We have evolved, but storytelling is just as important today.

Here are 5 ways you can use stories to grow your online business.

1. Make your clients the hero of your stories. Outline the challenges they faced, how they overcame them (with your help) and how their life is now different. You will get far more credit using this approach rather than shouting about how great you are.
2. The Hero’s Journey framework is used by many hit movies. You can use it to craft compelling stories for you and your clients. The hero is called to adventure, meets a mentor, crosses a threshold and faces challenges, wins the battle and returns reborn called to help others.
3. You need structure if you are going craft a compelling story that draws people in. Here are seven of the key elements: the hook, the premise, the characters, the inciting incident, the rising action, the climax, and the resolution.
4. Some story models you can use are: before and after, overcoming obstacles, expert journey, case studies, behind the scenes. The key is to make sure your story is relatable, honest and authentic to your audience.
5. For a story to be gripping the stakes need to be high. The best stories get to a point of conflict quickly. Create tension and drama to draw your audience in get them invested in the outcome. The best stories are the ones which your audience can see themselves in. 

H – Hot Take