Opening hook

Psst..want the secret to a killer opening hook?

Psst..want the secret to a killer opening hook?

Opening hook

Opening hook Facebook ad swipe right there!

I’ll let you in on a little secret, X to X.

  • I’ll let you in on a little secret, quilter to quilter.
  • I’ll let you in on a little secret, herbalist to herbalist.
  • I’ll let you in on a little secret, yogi to yogi

People love to feel they are on the inside. That they know something others don’t.

People want to feel like they are in the popular gang.

You can definitely leverage it in your ads.

This ad is more than likely a retargeting ad for Amy’s second signature program – 

List Builders Society.

I say retargeting because running FB ads to a cold audience for a $497 product is a tough ask. 

Even for Amy Porterfield.

Facebook Ads Swipe Files



High-Converting Video Ads – Optimization Strategy for Success

High-Converting Video Ads – Optimization Strategy for Success


Want high-converting video ads? The key to success is attention-grabbing Creative.

Most advertisers struggle to consistently produce a high return on ad spend.

Video Ads will transform your results.

Here are 6 simple steps to producing high-converting video ads.

If you want to grow your online course or membership business with Facebook ads, video is your best way forward. Video ads can boost conversions by up to 80%? But if they aren’t produced properly, they’ll suck. In this post, I’ll show you how to do it.

Video ad optimization tip 1

Start with a problem

We are hardwired to pay attention to things that will help us survive or thrive. We ignore everything else. Start off with a big pain point your audience needs to solve. Knowing your audience is key to picking problems that will grab their attention.

Video ad optimization tip 2

Write a compelling script 

Here’s a video structure that works: Hook > Problem > Solution(Offer) > CTA. Remember, people don’t care about you or your solution. They only care about how you can improve their lives. Make your script entirely about them.

Video ad optimization tip 3

Keep it short and sweet

As a knowledge-based business, your video ads will bring people to a lead magnet or mini-front-end offer. For these funnels, keep your video ads to under 30 seconds. Get your message across quickly and effectively.

Video ad optimization tip 4

Use a pattern interrupt

Start your video with an interesting on-screen movement or video effect. Do something in the first second that visually grabs people’s attention. This will buy you 3-5 seconds to say something interesting that convinces them to keep watching the rest of the video.

Video ad optimization tip 5

Add captions

Most users watch videos on Facebook with the sound off. Captions will ensure your message gets across, even in silent mode.

Video ad optimization tip 6

Use a strong call-to-action (CTA) 

Your CTA should be specific, clear, and compelling. Encourage users to take the desired action, whether it’s signing up for a free trial or making a purchase.

Whether you are just starting out or you want to scale your online course and membership business, Facebook video ads need to be part of your creative strategy. The first 5 seconds of your video are the most important. Focus on this first.

Optimize Your Facebook Ads

Optimize Your Facebook Ads: 8 Steps to Boosting Profitability

Optimize Your Facebook Ads: 8 Steps to Boosting Profitability

Optimize Your Facebook Ads

Ever feel like you’re wasting money on your Facebook ads?  Tired of low conversions and not making the money you want from your ads?  Here are 9 steps to optimize your Facebook ads.

You want to make sales, but it seems like everyone else is seeing better results than you. The truth is that if you’re not testing, you’re leaving money on the table. But where do you start? Here’s what you need to know. 

Ad Optimization Step 1:

Define Your Conversion Goals. Know what success looks like for your business.

(The 2 most important metrics = CPL & CPA) 

Ad Optimization Step 2:

Create a Testing Plan. Identify potential areas for testing and prioritize. 

(Areas to test – headline, creative, opening hook, body copy, audience) 

Ad Optimization Step 3:

Kill the Duds. Switch off underperforming ads. Create variations of winning ads.

(never touch a winning ad. duplicate and make changes to the copy)   

Ad Optimization Step 4:

Refine your Messaging. Leverage positive feedback loops. 

(Use what works to create a unique value proposition.)

Ad Optimization Step 5:

Optimize Your Landing Page. Often this can be your highest ROI activity.

(Key sections in order: headline, subhead, image, body copy, CTA)

Ad Optimization Step 6:

Use Heat Maps and User Recordings. Track visitor behavior and optimize based on their actions. 

Ad Optimization Step 7:

Analyze Your Results. Data is useless without interpretation. What is the data telling you? Let it inform your next steps.

Ad Optimization Step 8:

Rinse and Repeat. Most people don’t get the results they want because they quit too soon. Stay in the game. 

Now you have the tools to drive data-driven success and increase conversions. Remember to start small, and test everything. With consistent effort, you can optimize your Facebook ad campaigns and achieve the results you deserve. 

Facebook Ads for Course Creators

Mastering Facebook Ads for Course Creators in 3 Easy Steps

Mastering Facebook Ads for Course Creators in 3 Easy Steps

Facebook Ads for Course Creators

Fed up with Facebook Ads


Is your ad account causing massive headaches? 


Here are 3 simple steps to flip frustration to elation and start getting the results you need from your Facebook ads. 


Navigating Facebook Ads can feel like a maze. Let’s face it the ad account interface sucks and there is so much conflicting information it’s hard to know where to start. Implement these 3 steps to start getting the result you want, even if you’re a newbie! 


1 – Know your audience! 

Dive deep into demographics, interests, and behaviors. Talk to your clients and prospects, and use ChatGPT as a market research tool. The more you know about your audience, the better your ads will perform! 


2 – Ad creatives matter! 

Combine eye-catching visuals with persuasive copy to captivate your target audience. Highlight your audience’s key pain points, dreams, and ambitions. Test different formats (image, video, carousel), and remember – relevance is key! 


3 – Track and analyze! 

Set up conversion tracking to measure your ads’ performance. Use Facebook Ads Manager to monitor results and optimize your campaigns. Learn from data, make adjustments, and watch your ROAS soar!


Ready to conquer Facebook Ads?  Remember:

Know your audience 

Create captivating ads 

Track, analyze, optimize


Take the first step – pick up the phone and talk to a client TODAY! You got this


Launch Newsletter Issue #00049

You’re viewing an email archive of The L.A.U.N.C.H. newsletter.

Join free to receive the weekly newsletter keeping course creators and membership site owners in the know-how.

L – Latest News

Get ready to ride the TikTok advertising wave like a pro

TikTok just dropped a new hub to help brands slide into its DMs and get cozy with its audiences. From tips and tricks to product roadmaps, this hub has everything advertisers need to become TikTok sensations.

>>> Read more

Buckle up, folks! Twitter’s got a new CEO

And she’s got some serious challenges ahead. From repairing relationships with advertisers to dealing with those elusive blue verification badges, this blog post spills the tea on the hurdles she’s about to face. It’s gonna be a wild ride, so grab your popcorn and get ready to witness the chaos!

>>> Read more

Meta is finally issuing refunds to advertisers after a glitch caused overspending and chaos.

However, it seems like smaller advertisers are still waiting in line while the big spenders get their money back faster, leaving everyone wondering how Meta calculates its payouts. It’s like waiting for a refund at a theme park – the line is long, the process is slow, and you’re not sure if you’ll get the full amount.

>>> Read more

A – A.I. For Growth

Tired of stumbling through cold calls like a drunken penguin on ice?

Trellus app to the rescue! It’s like having a smooth-talking sales guru whispering sweet success tips in your ear, helping you book more meetings and leaving your competitors scratching their heads.

>>> Read more

Get the best of both worlds: automation with a sprinkle of human charm!

Who needs customer support when you can have a fully managed bot platform that scales your business faster than Usain Bolt? Join the bot revolution and conquer the world… or at least your inbox!

>>> Read more

Conquer social media with stunning carousels even if you can’t draw a stick figure.

This snazzy app transforms you into a creative genius, effortlessly crafting eye-catching content with AI’s magical touch. Get ready to dazzle the digital world and make your competitors weep with envy!

>>> Read more


N – Now Launching

Want to get your audience to buy? It’s all about positioning.


No ad review for you today. We’ve got something far more important to talk about.


Donald Miller has launched a new online course – Small Business Flight School.


It’s a 6-month program priced at $2,495


His promise is to double your revenue in 12 months. 


Just sit back and think about that for a second. It ticks all the boxes:

  • Specific
  • Measurable
  • Time-bound
  • Highly Desirable
  • Solves a #1 Pain Point


But that isn’t why I’ve included it today. 


I want to talk about the lead magnet Don has released for Small Business Flight School.


It’s called – Double Your Revenue Challenge.


What do you get? A simple two-page document that, in Don’s own words:

This free worksheet will help you determine what you need to do to meet the goal of doubling your revenue within just 12 months. With this worksheet, you’ll…

  • Work smarter with what you already have
  • Map out your growth plan
  • Align your team around the same goal

To doubling your revenue,


In the worksheet, Don gets you to list the revenue increases for each specific product you offer to double your business.


He gets you to go through a simple but precise process and physically write out your growth targets.


Let’s play a game for a minute. Pretend you are $500,000-per-year business.


You have just created a written plan to generate $1,000,000 revenue in the next 12 months.


And then Don asks you for just $2,495 to turn your plan into reality.


I’d say that’s a GRAND SLAM OFFER.


So now think about your business.


What could you give your audience for free that would future position them into their dream outcome?


The answer will very rarely be more information.


C – Conversion

Are you making these Facebook ad scaling mistakes? 


Discover how to run low-cost, high-converting campaigns without falling into these common traps. 


Here are 5 secrets to successful scaling: 


Scaling Facebook ads can be challenging. One misstep can cost you big time. But worry not! In this thread, we’ll share the top mistakes to avoid & strategies to scale your campaigns like a pro. Let’s dive in!


Start small: Test different ad creatives & target audiences before scaling. Gradually increase the budget when you see positive results.

Use lookalike audiences: Leverage data from high-performing campaigns to target similar, high-converting audiences.


Track & optimize: Keep an eye on key metrics like CTR, CPA, & ROI. Continuously optimize your ads based on performance.

Don’t fix what’s not broken: If an ad set is performing well, don’t make drastic changes. This can disrupt your results.


Stay updated on Facebook’s ad policies: Avoid ad disapprovals & account bans by staying compliant. Regularly review your ads & targeting options.

Diversify placements: Use a mix of ad placements (news feed, stories, etc.) to reach more potential customers.


To run low-cost, high-converting campaigns, avoid scaling mistakes by testing, targeting, tracking, and staying updated on policies. Apply these tips today and watch your campaigns soar!


H – Hot Take


Just keep going…..


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