Launch Newsletter Issue #00057

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L – Latest News

Instagram Threads hits 100 million users, leaving ChatGPT in the dust

If you want to witness the wild ride of an app taking over the world faster than a speeding bullet, buckle up and read this blog post!

>>> Read more

Twitter traffic is tanking like a deflated balloon

If you want to witness the epic battle between two tech giants, complete with lawyer letters and social media insults, this blog post is your front-row ticket to the drama!

>>> Read more

From AI-generated quizzes to personalized recommendations, YouTube are shaking things up

So, get ready to dive into the world of YouTube experiments and be the first to know what’s hot and happening on the platform.

>>> Read more


ChatGPT Prompt of the Week

Code interpreter is now live for all ChatGPT Plus users.


To activate it go to Profile > Settings > Beta Features > Code interpreter


Some people call this a sneak peek at ChatGPT 5 because it is so powerful.


However, that is just a rumor without any basis.


The cool thing about Code Interpreter is you can upload files and data and ask ChatGPT questions about it.


This is massively powerful for Facebook ad analysis.


There are lots of applications, but let’s start with a simple one.


Go to your Meta Ad Account. Select a campaign.


Go to the Ads Tab.


Select and save all relevant reporting columns.


Click Reports > Export Table Data > Export to xls


Prompt Objective: 


Use ChatGPT Code Interpreter to analyze your campaign results – Step 7


Prompt Outline:


Part 1


I want you to act as an expert Facebook Data analyst.


Please review the uploaded campaign report from my Facebook Ad Account.


In a minute, I will ask you to:


  1. Tell me what is working and what is not.


  1. Suggest how I can optimize the campaign to reduce my costs and increase my profits.


Before I do, please tell me what additional information you need to make your recommendations.


Part 2

Answer questions asked by ChatGPT


Part 3

Based on the data provided, please:


  1. Tell me what is working and what is not working.


  1. Suggest how I can optimize the campaign to reduce my costs and increase my profits.

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U – Uplevel Ads

Buying high-quality traffic is not the challenge.


The challenge is crafting an offer that converts at a profit.


This week we are looking at a campaign from Susie Moore.


Susie is currently in the middle of a webinar launch.


When I went looking for her ads, I got a surprise.


Susie’s entire ad library focused on her evergreen launch.


Most ads have been live since Nov 2022. (AKA these ads are killing it!)


But that wasn’t the surprise. Check out the Now Launching section for the surprise.


So enough chit-chat. Let’s get down to the ad copy.


I had to pick this ad as it features my good friend Andrew Woodward. What up Woody!


Social proof is one of the strongest psychological conversion tools we can use. 


Social proof takes many forms.


In this ad (as in 90% of her other ads) Susie uses the before and after frame.


It provides social proof that Susie’s methods work. 


And more importantly, paints a picture of what someone’s life looks like after her program.


First the ad connects with the frustration and the pain.


“Andrew was about to give up on his financial coaching business” 

(never let the truth get in the way of good ad copy!)


Then he took my program, and now this is how his life has changed.


The real trick with transformation is to make it as specific as possible.


Susie does a great job of connecting media exposure to the ultimate goal….


…increased conversion rates and sales….


Swipe Files:


N – Now Launching

Let’s leave the “Live Launch” to one side for a moment.


The first thing I noticed about the ads was how long most of them had been running for.


A couple were published in July 2023 but the majority of ads had been running since Nov 2022.


This is a sign that the ads are killing it.


But my surprise came when I clicked the link in the ad to access the webinar replay.


I was expecting to land on an opt-in or webinar registration page.


But I landed on a sales page with the webinar replay video at the top.


This is a 1h 33m webinar.


Susie has her ads split into top-of-funnel and bottom-of-funnel.


The top-of-funnel ads drive people to the sales page. 


The ads running from November 22 retarget people who have visited the sales page.


This isn’t for the faint hearted.


Driving cold traffic from Facebook to a $497 offer is HARD.


Don’t even attempt this if the conversion rate for your offer isn’t off the charts.


My guess is the webinar completion rate is low. It’s just the lure people to the page.


You need to have a knock-out offer and killer copy to pull this off.


Swipe Files:


C – Conversion


Fed up with Facebook Ads


Is your ad account causing massive headaches? 


Here are 3 simple steps to flip frustration to elation and start getting the results you need from your Facebook ads. 


Navigating Facebook Ads can feel like a maze. Let’s face it the ad account interface sucks and there is so much conflicting information it’s hard to know where to start. Implement these 3 steps to start getting the result you want, even if you’re a newbie! 


1 – Know your audience! 

Dive deep into demographics, interests, and behaviors. Talk to your clients and prospects, and use ChatGPT as a market research tool. The more you know about your audience, the better your ads will perform! 


2 – Ad creatives matter! 

Combine eye-catching visuals with persuasive copy to captivate your target audience. Highlight your audience’s key pain points, dreams, and ambitions. Test different formats (image, video, carousel), and remember – relevance is key! 


3 – Track and analyze! 

Set up conversion tracking to measure your ads’ performance. Use Facebook Ads Manager to monitor results and optimize your campaigns. Learn from data, make adjustments, and watch your ROAS soar!


Ready to conquer Facebook Ads?  Remember:

Know your audience 

Create captivating ads 

Track, analyze, optimize


Take the first step – pick up the phone and talk to a client TODAY! You got this

H – Hot Take


Still using Twitter for Hot Takes because I can’t screenshot on Threads on desktop!



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