Notice how both Launch Facebook Ads open with a question.  In A.I.D.A. framework, asking a question is one of the best ways to capture people’s attention.

Marisa leads with the problem and instantly positions who should pay attention to the ad.

In both cases, she establishes authority and credibility. 

But remember you will always be best served when your authority is based around the results you have helped others achieve.

I love the bullet points in the challenge ad.

Get out of overwhelm, stop procrastinating, and find the perfect course idea that’s right for you.

Launch Facebook Ads Swipe Files:

• SWIPE FILE – 0061 – Marisa Murgatroyd – Facebook Ad To Lead Magnet

• SWIPE FILE – 0061 – Marisa Murgatroyd – Facebook Ad To Challenge