Opt-in Page Review – Robert Kiyosaki – Lead Magnet
Not all opt-in pages need to be a work of art.
Especially if you are everyone’s favorite Rich Dad…..
…let’s take a look at Robert Kiyosaki’s crypto membership funnel.
Wait, did I just mention the disgusting “C” word. Hell yeah, I did.
And you better get used to hearing about it because 2021’s hot topic is about to resurface.
Anyway, that’s a topic for a different newsletter!
Robert started talking about crypto and, more specifically, Bitcoin in 2020.
That’s important when we come to some social proof on the sales page.
Robert definitely falls into the “expert” who makes money online.
Rather than the slick marketer who sells knowledge online.
As his name precedes him, he doesn’t need all the fills.
This is a super simple opt-in page built in Kartra.
3 Elements To Inspire Your Offer Page:
- Opt-in page structure
This is a basic page, but Robert hit the fundamentals –
- Body + 3/4 Bullet points
I love the headline “Decrypting Crypto”.
Robert speaks to potential investors’ primary fear, frustration and desire. All in just two words.
- Upside-down opt-in form
Traditionally, the opt-in form is below the body copy.
In this case, Robert keeps the form at the top of the right-hand column.
Looking at the page, the two big selling points are i) Robert Kiyosaki ii) free.
With a strong brand and clear offer, giving people the option to opt-in as quickly as possible is a great idea.
Something we can definitely test on our opt-in pages.
Opt-in Page Swipe File