Optimize Your Facebook Ad Copy to Sell Your Mini-Course Online

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Let’s take a look at a Facebook Ad from Paul Xavier sending people to a $48 mini-product.

 

Countercultural or controversial hooks are a great way to open an ad. 

 

People love an underdog. They love it when the majority get it wrong. 

 

It creates a sense of us against them, and we’re in the know. It’s like a secret handshake for a club.

 

14 days is specific; it feels short and immediate but also long enough to learn something worthwhile.

 

Straight away, Paul dives into the program’s benefits and the specific outcomes you will achieve in 14 days.  

 

My only comment for improvement is to reduce the first block to 3 points or a single line. Cinematic videos, 14 days, just your cellphone.

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