Testing Technique for Profitable Facebook Ad Campaigns

Let’s look at some open hooks from a recent launch by Ryan Levesque.

The first lesson is: test more. 

These are just 9 of Ryan’s hook tests for his workshop.

All the hooks are focused on the prospect.

All the hooks call out the prospect (without saying, Attention coaches and consultants!)

All the hooks are pain or frustration focused.

The hooks are short and to the point. Only one is over two lines of text

8/9 hooks are questions

Most of the ads use different hooks but the same body copy.

This is a great testing technique.

I hope this shows you how important opening hooks are to launching a profitable Facebook ad campaign.

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