The Psychological Edge Behind Workshop Sign-Ups
I love this Workshop Funnel with a twist from Ryan Levesque.
The biggest problem with launch workshops or challenges is they happen in the future.
People want their problems solved now. They don’t want to wait.
Immediacy is a critical factor in getting people to take action.
To solve this, Ryan focuses his lead generation on an instantly available download.
This promises a deep dive on the lead magnet that someone has requested.
The psychological principle of consistency will drive people to register for the workshop as they have already committed to the lead magnet.
No one wants to feel like they didn’t make a good decision.
Also, notice the discount from $100 to free.
Pricing the workshop, even if it is being offered for free, increases the perceived value.
And it also makes you feel like you are getting a great deal.