Understanding Quiz Opt-in Pages Tactics
Let’s take a look at a Marie Forleo Quiz opt-in page.
The Quiz is a lead generator for her Time Genius Program that launches in September.
This isn’t Marie’s best copy.
“Are bad habits costing you massive cash” doesn’t flow smoothly.
On the positive side:
- Questions make great headlines. We are conditioned to answer questions even if they are asked on paper. This instantly starts a conversation in your visitors head.
- The headline uses loss aversion. This is the strongest motivator for people.
- I love how Marie has come up with a way of calculating a dollar amount for the what your bad habits are costing you. If you’re bad habits cost you $20,000 a year and Marie has a course for $2,000 that will stop your bad habits of course you will buy it.
- Learn how to EARN more by working LESS – Increasing primary promise – decreasing work required to get it. This formula works.