Landing Page Headlines Formula – Strategies for Maximum Impact

David Ogilvy (if you don’t know who he is…look him up!) said:

 

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. 

 

Christian has a nice twist on a powerful headline formula – How to get {primary desire} even if {reasons people think it won’t work for them}. 

 

Another version of this headline formula is How to get {primary desire} without {primary pain}

 

Give them what they want – You’ll leave with a proven action plan for getting clients consistently and transforming your coaching business. 

 

Personally I am not a fan of using the word “transformation”. 

 

Yes we want to promise transformation but it’s much more powerful when we can pain the picture of what the specific transformation is for our audience. 

 

“Exponentially Grow Your Coaching Business – While Working A Fraction Of The Time” is painting the transformation.

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