Headline Formula for Your Membership Launch Opt-in Page

Let’s take a look at a membership launch opt-in page from Tracy Harris.


I love the headline structure – Why you are struggling to do {TASK} and {DESIRABLE OUTCOME}, and what to do instead. 


The copy and structure of the opt-in page are heavily influenced by Russel Brunson.


 “3 Secrets” is directly from Russel’s Perfect Webinar playbook, and the mechanism works. 


The number 3 is magic in marketing. 


It is the number of points we can hold in our heads and remember. 


3 seems manageable and definitive, but there is enough “value”. 


It also gives the person opting in confidence that even if they are doing one or two of the points, there is still value in attending.


Nice use of the “Minus the overwhelm, anxiety, fear and wasted time” 


We normally see this as part of the headline formula “Get {Primary Desire} Without {Primary Frustration}. 


It’s a nice addition here as a stand-alone line.

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