Funnel Optimization: Blueprint for Maximum Impact
Hands up who loves a clean and simple webinar registration page. Here at Kelso Digital we are huge fans of clean. Stu sticks to the proven blueprint here:
Inspiration for your opt-in pages:
- Stu follows our 5 Part Landing Page Formula – Headline, Sub/Pre Headline, Body Copy, Image & CTA
- Selective use of bold draws readers’ eyes to certain points. When done correctly you should be able to scan the headings and bolded words and be compelled to register.
- We like to keep bold sections to 3-4 words max. Remember their purpose is to help people quickly scan.
- In text heavy pages like this I would also bold the following words – $100 billion – opportunity – selling and delivering digital products – incredible innovations – amazing results for you
- By just scanning the headline and the words listed above, if you have a course or membership, you should be sold on attending.
- Stu uses the trusty 3/5/7 in the heading. Specificity will drive conversions.
What we’d test:
- I’m a huge fan of Stu’s and this isn’t his best funnel.
- The text on the page feels too blocky and hard to read.
- Our 5 Part Landing Page Formula encourages people to use 1-2 lines of text and 3-4 bullet points to get your message across. Yes, you have to work harder to condense your message and keep its punch but you will be rewarded with higher conversion rates
- The Register Now button is small and tucked away in a low eye traffic part of the page.
- We would test flipping the image and the copy to opposite sides of the page
- The blue button also blends in with the page. I would make this brighter so that it stands out more. Remember branding has nothing to do with on page conversions.