Facebook Ad Review: Food Revolution Networks’ ad for evergreen webinar funnels
When it comes to plant-powered health there are few organizations bigger than The Food Revolution Network with over 700,000 members. John & Ocean Robbins combine subject matter expertise with incredible business and marketing acumen and implementation.
Today we are going to look at a Facebook ad for one of their many evergreen webinar funnels. Let’s dive in.
Ad Version 1 – Medium Form – Tackling Type 2 Masterclass
3 Elements To Inspire Your Ad Campaigns:
- Look at that opening hook; “Each year, type 2 diabetes claims more than a million lives…” What an attention grabbing line. If you have type 2 diabetes or if you are worried that your lifestyle will lead you to type 2 diabetes, there is no way you will skim past this without paying attention. Now there are no fingers being pointed here. People are not being called out over their health but a real problem is surfaced and people are forced to ask…. Could this be me in the future?
- They immediately move to tackling an objection. “We often treat it with medication….” It is important to join the conversation that your audience is having in their head and lead them where you want them to go. The best marketing set up an enemy, someone or something to throw stones at, to blame. To create an us v them feeling. Once you establish an enemy you want to discredit them. No I’m not talking about a mudslinging political campaign. I’m talking about establishing why your solution is superior to the alternative – “serious side effects, are expensive and often don’t work”
- “That’s why this message is so urgent” Remember this is an evergreen campaign, but that still doesn’t mean that you can instill urgency. Remember urgency will drive more people to take action, scarcity will drive people to pay more for a solution.