Facebook Ad to Assessment – The Open Loop Technique in Action
Let’s look at a Facebook ad from Michael Hyatt to a free assessment.
What an opening to an ad.
An open loop is established with the first line and a direct call out to the avatar. Everyone wants to know what their “Achilles Heel” is.
Especially as most people’s Achilles Heel’s high in plain sight.
Then boom….. I had a heart attack. But this is amplified by the specificity – August 2022.
This builds massive Interest and lures us down the slippery slope.
To build our interest, Michael then draws us in with his story leading to his heart attack.
Micheal tells you that he thought he was doing everything right but there was a hidden sub-particle that caused his heart attack.
He then transitions, asking you if there is a hidden sub-particle in your business that could lead to it blowing up.
The solution….. Take my assessment…