Persuasive Facebook Ad Hack for Course Creators
Controversy gets attention.
And no one causes controversy on Facebook and Instagram like Aleric Heck.
Aleric has a YouTube ad agency and coaching program.
And he loves pointing out that YouTube Ads are superior to Facebook Ads on…..
Yep, you’ve guessed it Facebook and Instagram.
Let’s dive into one of his ads.
Then we move into the body of the ad.
This is where things start hotting up. This section is clear, concise, and compelling. Each point is an answer to an objection that someone may have getting started with Facebook ads.
More stuff isn’t the goal. It’s how you layout your argument and leave no objection unanswered to make saying yes a “no-brainer” decision.
But the creative is where this ad comes alive…
First Aleric positions the audience: COACHES.
I’m not a fan of including “Attention Coaches” in the first line of ad copy, but I do like calling them out directly in the image.
And then the hammer blow – YouTube Ads Beat Facebook Ads Everytime.
This is highly evocative, especially as the ad is on Facebook. There is no question but this ad is going to draw lots of attention and comments.