Facebook Ad Copy – How to optimize your copy for conversions


Controversy gets attention. And no one causes controversy with their Facebook ad copy and Instagram like Aleric Heck.

Aleric has a YouTube ad agency and coaching program.

And he loves pointing out that YouTube Ads are superior to Facebook Ads on…..

Yep, you’ve guessed it Facebook and Instagram.

Let’s dive into one of his ads.

A very simple opening hook

It positions the offer and the audience quickly and without much hype.

Then we slide into a nice problem solution path. 

Aleric identifies the primary pain point of Facebook advertisers – rising ad costs. 

And the solution – YouTube ads.

Then we move into the body of the ad.

This is where things start hotting up. This section is clear, concise, and compelling. 

Each point is an answer to an objection that someone may have getting started with Facebook ads. 

More stuff isn’t the goal. 

It’s how you layout your argument and leave no objection unanswered to make saying yes a “no-brainer” decision.

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