Launch Workshop – How to Optimize your Page Conversion rate

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I love this Workshop Funnel with a twist from Ryan Levesque.

 

The biggest problem with launch workshops or challenges is they happen in the future.

 

People want their problems solved now. They don’t want to wait.

 

Immediacy is a critical factor in getting people to take action.

 

To solve this, Ryan focuses his lead generation on an instantly available download.

 

This guarantees a higher conversion rate and a lower cost per lead than a workshop opt-in.

 

Once someone opts in for the lead magnet, Ryan makes an offer for his week-long workshop.

 

This promises a deep dive on the lead magnet that someone has requested.

 

The psychological principle of consistency will drive people to register for the workshop as they have already committed to the lead magnet.

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