Amy Porterfields’s Paid Launch Bootcamp Strategy
If you’e ever asked yourself – “Should I do a paid launch Bootcamp?”
The answer is yes.
If you’ve never asked yourself the question. Now is the time.
No one said you have to give stuff away for free to generate leads for your launch.
Sure it is easier and cheaper.
You now need two high converting offers and killer copy for two sales campagins.
But if you’re confident in your back end conversions it’s a massive thumbs up!
And this is exactly what Amy Porterfield is smack bang in the middle of right now.
Last year Amy tested running a paid Bootcamp in the run up to the launch of her signature program Digital Course Academy.
She called her Bootcamp – Course Confident.
If we think of the journey her audience are on, I love the name – Course Confident.
People need to believe three things before they buy:
- I can do this
- I like you and you can do this
- You have a proven path for me to follow
The Course Confident Bootcamp is set up to achieve all 3, as well as erradicate doubt and objections to joining Digital Course Academy.
It’s elevating people to a position where they are ready to buy Amy’s signature program.
What could you do within your topic that would achieve the same outcome?
Plus getting people to pull out their wallets and pay a small fee in advance of a bigger ask triggers one of the strongest psychological triggers – Consistency.
People need to maintain a sense of consistency with their previous decisions.
People who buy anything from you will be more likely to buy from you again.
The Course Confident Bootcamp was priced at $47.
But the real beauty in Amy’s approach is that Amy doesn’t just limit herself to selling to people on the Bootcamp.
She also does a traditional webinar launch of Digital Course Academy directly after the Bootcamp.
That means she has a group of highly qualified ready to buy people coming through the Bootcamp.
And then with the free masterclass she also picks up all the people who didn’t commit to the Bootcamp.
Sometimes people are looking for a solution but they feel that a $47 bootcamp won’t solve they problem they face.
Below are two of Amy’s facebook ads for Course Confident: