Ad Optimization – Effective Facebook Image Ad Example

Let’s take a look at the creative for a Facebook image ad from Aleric Heck.

This is Part 2 of this review, I looked at the copy in part 1.

The creative is where this ad really comes alive…

Controversy gets attention and Aleric does an amazing job here.

First Aleric positions the audience: COACHES.

I’m not a fan of including “Attention Coaches” in the first line of ad copy, but I do like calling them out directly in the image.

And then the hammer blow – YouTube Ads Beat Facebook Ads Everytime.

This is highly evocative, especially as the ad is on Facebook. 

There is no question but this ad is going to draw lots of attention and comments.

I also love the contrast of the yellow and white font on the black background.

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