Long before Facebook ads and email… 

..in small tribes, elders would share stories around the fire.

It was how knowledge was shared and relationships built.

We have evolved, but storytelling is just as important today.

Here are 5 ways you can use stories to grow your online business.

1. Make your clients the hero of your stories. Outline the challenges they faced, how they overcame them (with your help) and how their life is now different. You will get far more credit using this approach rather than shouting about how great you are.
2. The Hero’s Journey framework is used by many hit movies. You can use it to craft compelling stories for you and your clients. The hero is called to adventure, meets a mentor, crosses a threshold and faces challenges, wins the battle and returns reborn called to help others.
3. You need structure if you are going craft a compelling story that draws people in. Here are seven of the key elements: the hook, the premise, the characters, the inciting incident, the rising action, the climax, and the resolution.
4. Some story models you can use are: before and after, overcoming obstacles, expert journey, case studies, behind the scenes. The key is to make sure your story is relatable, honest and authentic to your audience.
5. For a story to be gripping the stakes need to be high. The best stories get to a point of conflict quickly. Create tension and drama to draw your audience in get them invested in the outcome. The best stories are the ones which your audience can see themselves in.