N – Now Launching

Want to get your audience to buy? It’s all about positioning.

No ad review for you today. We’ve got something far more important to talk about.

Donald Miller has launched a new online course – Small Business Flight School.

It’s a 6-month program priced at $2,495

His promise is to double your revenue in 12 months. 

Just sit back and think about that for a second. It ticks all the boxes:

• Specific
• Measurable
• Time-bound
• Highly Desirable
• Solves a #1 Pain Point

But that isn’t why I’ve included it today. 

I want to talk about the lead magnet Don has released for Small Business Flight School.

It’s called – Double Your Revenue Challenge.

What do you get? A simple two-page document that, in Don’s own words:

This free worksheet will help you determine what you need to do to meet the goal of doubling your revenue within just 12 months. With this worksheet, you’ll…

• Work smarter with what you already have

• Map out your growth plan

• Align your team around the same goal

To doubling your revenue,

In the worksheet, Don gets you to list the revenue increases for each specific product you offer to double your business.

He gets you to go through a simple but precise process and physically write out your growth targets.

Let’s play a game for a minute. Pretend you are $500,000-per-year business.

You have just created a written plan to generate $1,000,000 revenue in the next 12 months.

And then Don asks you for just $2,495 to turn your plan into reality.

I’d say that’s a GRAND SLAM OFFER.

So now think about your business.

What could you give your audience for free that would future position them into their dream outcome?

The answer will very rarely be more information.

Swipe:

• • SWIPE FILE – 0049 – Donald Miller – Double Your Revenue – Opt-in 

• SWIPE FILE – 0049 – Donald Miller – Small Business Flight Plan – Offer Page  

C – Conversion

Are you making these Facebook ad scaling mistakes? 

Discover how to run low-cost, high-converting campaigns without falling into these common traps. 

Here are 5 secrets to successful scaling: 

Scaling Facebook ads can be challenging. One misstep can cost you big time. But worry not! In this thread, we’ll share the top mistakes to avoid & strategies to scale your campaigns like a pro. Let’s dive in!

Start small: Test different ad creatives & target audiences before scaling. Gradually increase the budget when you see positive results.

Use lookalike audiences: Leverage data from high-performing campaigns to target similar, high-converting audiences.

Track & optimize: Keep an eye on key metrics like CTR, CPA, & ROI. Continuously optimize your ads based on performance.

Don’t fix what’s not broken: If an ad set is performing well, don’t make drastic changes. This can disrupt your results.

Stay updated on Facebook’s ad policies: Avoid ad disapprovals & account bans by staying compliant. Regularly review your ads & targeting options.

Diversify placements: Use a mix of ad placements (news feed, stories, etc.) to reach more potential customers.

To run low-cost, high-converting campaigns, avoid scaling mistakes by testing, targeting, tracking, and staying updated on policies. Apply these tips today and watch your campaigns soar!

H – Hot Take