A little bit more “happening” on this opt-in page compared to the last few we have reviewed. 

For the 3rd week in a row (and not by design) we are reviewing an evergreen webinar opt-in page. 

Now remember a good opt-in page is a good opt-in page whether you are getting people to sign up for a webinar, launch workshop, lead magnet or newsletter. The language may differ but the conversion principles remain the same.

 Inspiration for your landing page:

• Let’s zoom out for a second. If you have a digital product or program (or are thinking about launching one) you know how important your sales page is. With this webinar James is solving a top 1% problem for online business owners. This is an incredibly smart play. Oftentimes the success of your funnel will be dictated before you ever draft a line of copy for your opt-in page or ads. Choose wisely. What’s a top 1% problem for your audience?
• A personal photo. Eyes connecting with the audience and smiling. This is my go to starting image for an opt-in page. Also notice how James finger leads your eyes directly to the “Register Now” button.
• We are hit straight away with “>>>>> FREE TRAINING!<<<<<”. Now some people argue that “Free” attracts a certain kind of person but the conversion stats don’t lie. Including free in both Facebook ads and landing pages can increase your conversions. As with everything testing is important but I like to start with free and then test it’s absence rather than the other way around. 
• This is a strong headline “5 Sales Page Hacks” – We have specificity in the 3,5,7,9 series which you know I’m a fan of. Everyone wants a short cut, they want a guarantee that all their dreams will come true, immediately, without doing any work. “Hacks” promise all this in one word. Again there is a certain type of person to whom hacks will appeal. But it is the vast majority of people.
• The sub head paints the desired future outcome – “get your digital program or product into the hands of thousands” – “high-converting sales page”
• “You’re About to Discover” What you will discover is much more powerful than “What you will learn”. It makes it sound exciting and an adventure. It is also future paces you past registering. It is a soft form of an embedded command.
• How my client Erika made an extra $30,000 simply by adding this one element to her sales page is the strongest line on the page. You need to hunt for results like this in your business to use them for this very purpose. This one line could sell the webinar in it’s own right. 
• This is an evergreen webinar so there is no time deadline. The next best psychological trigger to a deadline is scarcity. As this is evergreen, using “limited seats” is questionable, however, I am sure there is a cap on the maximum number of concurrent users on the system.  

Swipe:

• SWIPE FILE – 0036 – James Wedmore – Evergreen Webinar Opt-in Page

• SWIPE FILE – 0036 – James Wedmore – Evergreen Webinar Opt-in Pop-up 

• SWIPE FILE – 0036 – James Wedmore – Evergreen Webinar Opt-in Thank You Page

C – Conversion Psychology 

6 Tips for Crafting Profitable Facebook Ads by Framing Your Offer in the Right Way

Want more profitable Facebook Ads?

You gotta work on your offer.

Simple changes to how you present your offer can result in big $$$. 

This is called Framing.

Here are 6 ways you can use Framing to increase your course or membership sales.

1. Framing is a psychological principle that refers to how the way information is presented can influence how it’s perceived. In other words, it’s all about the packaging! How the information is presented is more important than the information.
2. For example, let’s say you’re selling a course on how to start a successful business. Instead of just listing the course features, frame it as a solution to a problem. “Are you tired of struggling to make your business work? Learn the secrets to success with our course!”
3. When presenting your offer, don’t focus on just the deliverables. Spend 90% of your time painting a picture of what life will be like when they achieve the transformation you promise. What will they see, hear, feel and do differently? – Link this to their dreams.
4. Another strategy is to use testimonials and success stories from previous members. This will frame your course or membership as having a proven track record of success. Now, potential buyers will be more likely to take the plunge.
5. Don’t forget positive and negative framing. There is a big difference between a surgeon telling you you have a 90% survival rate or a 10% chance of dying. Remember we are more motivated to avoid pain than gain pleasure.
6. Lastly, use value frames. Value frames make us feel like we are getting a better deal. For example, 20% off a $999 doesn’t look as impressive as $199 off. But it isn’t just monetary value. You can also appeal to the values of your audience. Environmentally friendly, health conscious, equal opportunity….

H – Hot Take

This applies as much to us in the knowledge space as to SAAS businesses. 

What are you doing today to ensure your business is 1 > 2 > 3?